ZALORA shows how to succeed with e-commerce in Asia

Global SourcesUpdated on 2023/12/01

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Zalora company representative Natalia Kojoukhova talks about the best ways to succeed in e-commerce, which has become an important topic among retailers.

Zalora company representative Natalia Kojoukhova gives tips and strategies on how to succeed in e-commerce.

In a talk titled "Tips and Strategies for Selling Online in Southeast Asia: The ZALORA Success Story," company representative Natalia Kojoukhova spoke about the best ways to succeed in e-commerce, which has become an important topic among retailers. ZALORA is an online-only fashion retailer that Kojoukhova said has been successful in Southeast Asia by catering to local tastes and cultures. The company targets a demographic below 35-years-old, which makes it important to have a strong mobile presence and good customer experience.

ZALORA's online presence is unified across platforms, allowing customers to move easily between desktop computers, phones and tablets. For customer experience, Kojoukhova said the company focuses on making things easy to use. The company has warehouses in every country in which it operates and customer service is provided in local languages. The company also allows customers to pay in cash on delivery.

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ZALORA shows how to succeed with e-commerce in Asia

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