ExpoVinis Brasil

Brief Introduction of ExpoVinis Brasil 2025

ExpoVinis Brasil 2025 is Latin America's premier wine exhibition, celebrating its 25th anniversary in São Paulo. This three-day event unites 300+ exhibitors representing 1,500+ wine labels from 15+ countries. As the essential platform connecting international producers with Brazil's growing market, ExpoVinis showcases diverse offerings from European classics to South American innovations, featuring masterclasses, tastings, competitions, and business matchmaking for industry professionals and enthusiasts alike.

Brief History of ExpoVinis Brasil

Founded in 1999 with 80 exhibitors, ExpoVinis grew steadily as Brazil's wine market expanded. Reed Exhibitions acquired it in 2010, enhancing business programs and education. After going digital during the pandemic (2020-2021), it returned in 2022 focusing on sustainability and direct-to-consumer strategies. The 2025 edition marks 25 years of developing Brazil's wine culture while adapting to changing consumer preferences.

Event Date

May 26-29, 2025

Event Location

Expo Center Norte

Rua José Bernardo Pinto, 333

São Paulo, SP 02055-000, Brazil

Features: 20,000 m² exhibition space, climate-controlled environment, high-speed Wi-Fi, VIP lounge

Access: 15 km from airport, 5 km from city center, metro access, hotel shuttles

Product Focus

Wines by Region: South American, European, New World, Emerging Regions, Brazilian Regional

Categories: Premium, Sparkling, Organic/Biodynamic, Natural, Fortified, Limited Production

Complementary Products: Premium Spirits, Gourmet Foods, Wine Tourism Packages, Wine Investment

Wine Technology: Storage Solutions, Service Equipment, Direct-to-Consumer Technology, Sustainable Packaging

Event Organizer

Reed Exhibitions Brasil - Part of global Reed Exhibitions with 500+ events across 30 countries

Key Partners: Brazilian Wine Institute (IBRAVIN), Wines of Brasil, Brazilian Association of Sommeliers (ABS), Brazilian Association of Wine Importers (ABIV), ApexBrasil

Target Audience/Best For

Trade: Importers, distributors, retailers, e-commerce platforms, export managers

Hospitality: Sommeliers, beverage managers, restaurant owners, tourism operators

Education: Wine educators, journalists, influencers, competition judges

Consumers: Collectors, enthusiasts, club members, investment advisors

Services: Logistics specialists, marketing agencies, technology providers

Key Features

Exhibition: International Pavilions, Brazilian Showcase, Organic Section, Sparkling Boulevard

Tastings: Grand Tasting Areas (500+ wines), Guided Tastings, Vertical Vintages, Food Pairings

Education: Master Sommelier Presentations, Winemaker Seminars, Business Conference

Competitions: Wine Awards, Sommelier Challenge, Tourism Awards, Innovation Awards

Business: Hosted Buyer Program, Matchmaking Platform, Private Meetings, Export Consultation

Accomodation/ Hotel

Luxury: Grand Hyatt (R$1,200-1,800), Renaissance (R$950-1,400)

Business: Novotel Center Norte (R$550-750), Blue Tree Premium (R$500-700)

Mid-Range: Ibis São Paulo Expo (R$350-450), Tryp Tatuapé (R$380-480)

ExpoVinis Housing Bureau offers discounted rates with early booking recommended by April 2025.

Why Attend ExpoVinis Brasil 2025?

Access Latin America's largest wine import market

Discover diverse offerings from 15+ countries

Enhance knowledge through expert-led sessions

Network with 15,000+ wine professionals

Develop business through structured matchmaking

Experience Brazil's evolving wine culture

Connect with key importers and distributors

Sample award-winning and limited-production wines

Register for ExpoVinis Brasil 2025

Trade Visitor: R$150 (Early Bird: R$120)

Premium Trade: R$450 (Early Bird: R$380)

Consumer Pass: R$180

International Package: $120 USD

Includes: Exhibition access, tastings, glass, mobile app, shuttle service

Premium Benefits: Masterclasses, VIP Lounge, fast-track entry, sommelier consultation

Early Bird Deadline: March 31, 2025

FAQs

Q: How do exhibitors ship to Brazil?

A: ExpoVinis provides logistics guidance with temporary import facilitation through official partners.

Q: How do I arrange business meetings?

A: Use the Business Matchmaking Platform to schedule meetings before and during the event.

Q: Can I purchase wines onsite?

A: Direct exhibition sales aren't permitted, but order forms are available for post-event delivery through Brazilian importers.

Q: What translation services exist?

A: The International Visitors Center provides assistance in multiple languages, with personal translators available for Premium Pass holders.

Q: How can I join masterclasses?

A: Register separately unless included in your Premium Pass. Registration opens two months before the event.