Natural Products Expo West

Brief Introduction of Natural Products Expo West

Natural Products Expo West is North America's largest trade show for the natural, organic, and healthy products industry. This premier event connects manufacturers, retailers, distributors, investors, and service providers across the natural products ecosystem. Expo West showcases innovative products spanning food and beverage, supplements, beauty, household goods, and pet products with a focus on natural, organic, plant-based, and sustainable offerings. The show combines extensive exhibition space with education sessions, networking opportunities, and trend presentations that drive industry growth and innovation. For over four decades, Expo West has served as the launching pad for emerging brands and new product categories that shape consumer health and wellness trends.

Brief History of Natural Products Expo West

Founded in 1981 in Anaheim with just 3,000 attendees and 234 exhibitors, Natural Products Expo West began as a small gathering of pioneering natural foods companies. Throughout the 1990s, the show expanded significantly as consumer interest in natural products grew beyond niche health food stores. By 2000, attendance had tripled as natural products entered conventional retail. The 2010s saw explosive growth with attendance surpassing 80,000 as major retailers embraced natural products trends. After a pandemic-related pause in 2020-2021, the show returned in 2022 with enhanced digital components. Throughout its history, Expo West has mirrored the natural products industry's evolution from a fringe movement to a major market force influencing global food, supplement, and personal care trends.

Event Date

March 4-8, 2025

Education & Events: March 4-7

Exhibits: March 5-8

Exhibition Hours: 10:00 AM - 6:00 PM (March 5-7)

Exhibition Hours: 10:00 AM - 4:00 PM (March 8)

Fresh Ideas Organic Marketplace: March 5, 12:30 PM - 5:30 PM

Pitch Slam Competition: March 5, 4:00 PM - 6:00 PM

Event Location

Anaheim Convention Center

800 West Katella Avenue

Anaheim, CA 92802

USA

Halls A-E, Arena, and Meeting Rooms

Additional exhibits at Anaheim Marriott and Hilton Anaheim

Product Focus

Natural and organic food and beverages

Plant-based alternatives

Functional foods and beverages

Dietary supplements and nutraceuticals

Natural personal care and beauty

Clean household products

Organic ingredients and raw materials

Regenerative agriculture products

Sustainable packaging solutions

Natural pet products

Non-GMO verified products

Gluten-free and allergen-friendly foods

Hemp and CBD products (where legally permitted)

Event Organizer

Informa Markets' New Hope Network

Leading B2B information services group

Specializes in natural products industry events and media

Publishes Natural Products Insider and Nutrition Business Journal

Manages complementary events including Natural Products Expo East

Supports industry through Climate Collaborative initiatives

Target Audience/Best For

Natural products retailers and buyers

Conventional grocery and mass market retailers

Specialty and independent retailers

Foodservice operators and distributors

E-commerce platforms

Investors and venture capital firms

Product development professionals

Ingredient suppliers and manufacturers

Brokers and sales representatives

International distributors and importers

Contract manufacturers

Media and trend forecasters

Key Features

New Products Showcase highlighting innovations

Fresh Ideas Organic Marketplace for certified organic products

Climate Day programming addressing sustainability

Pitch Slam competition for emerging brands

Natural Products Business School for entrepreneurs

Focused Exhibit Areas (Supplements, NEXTY Awards, International)

Targeted Education Tracks by industry segment

Trend & Data Presentations

Retailer-Specific Programming

Networking Events and Happy Hours

Diversity & Inclusion Programming

Natural Products Hemp & CBD Summit

Accommodation/Hotel

Official partner hotels with special rates:

Hilton Anaheim (connected to convention center)

Anaheim Marriott (connected to convention center)

Westin Anaheim Resort (5-minute walk)

Sheraton Park Hotel (8-minute walk)

Courtyard by Marriott Anaheim (10-minute walk)

Book through the Expo West housing portal before January 15, 2025. Complimentary shuttle service available from all partner hotels.

Why Attend Natural Products Expo West?

Discover 3,000+ exhibitors showcasing innovative natural products

Connect with 65,000+ industry professionals in one location

Identify emerging trends before they reach mainstream markets

Source new products across all natural categories

Gain competitive market intelligence and consumer insights

Network with decision-makers and establish strategic partnerships

Access education addressing critical industry challenges

Experience new product sampling and demonstrations

Meet with multiple suppliers efficiently in one venue

Connect with potential investors or investment opportunities

Register for Natural Products Expo West

Registration options:

Retailer/Buyer: $995 (early bird $795)

Exhibitor: Varies by booth size

Distributor: $995 (early bird $795)

Supplier/Service Provider: $1,295

Investor: $1,495

Media: Free with credentials

Register at expowest.com before December 15, 2024, for early bird rates.

Global Sources Lifestyle & Food Shows: Your Direct Link to Asian Manufacturing

While Natural Products Expo West showcases finished products and brands, Global Sources Lifestyle & Food Shows in Hong Kong connect you directly with verified Asian manufacturers. Our April and October exhibitions feature 1,200+ trusted suppliers specializing in natural ingredients, organic foods, sustainable packaging, and eco-friendly household products. With dedicated pavilions for organic certification, plant-based innovations, and sustainable materials, Global Sources enables brands to transform market insights into competitive products. Visit our Hong Kong shows to establish reliable manufacturing partnerships that bring your natural product innovations to market with quality sourcing and competitive pricing.

FAQs

Q: Is Natural Products Expo West open to the public?

A: No, it's a trade-only event for natural products industry professionals.

Q: What credentials are required for registration?

A: Business card, company identification, and proof of industry involvement.

Q: How are exhibitors vetted for the show?

A: Products must meet the show's standards for natural, organic, or sustainable attributes.

Q: Can I bring samples of my products to show potential buyers?

A: Non-exhibiting brands can use designated meeting areas for business discussions.

Q: Are international exhibitors and attendees common?

A: Yes, the show typically welcomes participants from 80+ countries.