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by Stef Calimlim (Content Editor)

Image source: Getty
If eyes are the windows to the soul, then eyelashes are the curtains that make the windows more inviting.
False eyelashes and eyelash extensions are among the most in-demand fashion accessories in today’s world and one of the most popular dropshipping products. They are considered an everyday must-have, especially among female millennials as they are easy to apply, remove and customize, and make the eyes more attractive without much hassle.
Over the years, the false eyelashes market has grown exponentially and become a fashion staple due to the rise of social media and the evolving beauty trends that focus on self-expression and creativity. Customization is also opening new market opportunities, with do-it-yourself strip lashes gaining popularity among female consumers worldwide.
A report from Fortune Business Insights revealed that in 2020 alone, the global false eyelashes market had a remarkable growth of 13 percent, adding that the market is expected to reach $1.96 billion by 2028.
False eyelashes are temporary lashes that can be applied to the eyelid using glue, while eyelash extensions are semi-permanent in character and are usually applied by a professional. While both false eyelashes and eyelash extensions may be made of similar materials, in terms of cost, false eyelashes are more affordable. False eyelashes offer a more dramatic look while eyelash extensions tend to imitate natural lashes. Some users prefer false eyelashes because they are low maintenance, easy to replace and remove, reusable, cheaper and available in different styles, while others value eyelash extensions for their more natural look and the lesser time spent on makeup routine.
Choosing the best eyelash extensions may depend on the market you are catering to, but the marketplace offers a wide-ranging selection that meets the varying needs of your customers. Some customers look for the most natural-looking false eyelashes while others are in the market for the most comfortable false eyelashes, then there are those who search for wispy cat-eye eyelash extensions.
Traditional types such as mink, silk, hybrid, human hair and synthetic eyelash extensions are widely popular and available from several manufacturers, while more unique variants such as magnetic eyelashes, LED eyelashes, glitter eyelashes, two-toned eyelashes, neon eyelashes, natural, hybrid and classic cat eye eyelash extensions, and doll eyelash extensions are also being offered by some suppliers. They have volumes of 1 to 6D and lengths of 5 to 18mm. In addition to these, consumers also look for accessories such as eyelash enhancers, eyelash applicators, eyelash lift kits and the best eyelash extension glue.
Lashes and extensions come in various curls ranging from B, C, CC, D, DD, J, L to L+. These curls are used for many different techniques and each type has its own touch of spice. The most common types are C, CC, D and L curls which are popular in the market. B curls have a natural lift at the tip of the lash. C and CC curls create an open eye look. D and DD curls give the most dramatic effect among all types. J curls are considered to have the most natural curls. L and L+ curls are best suited for users with straight or down-pointing natural lashes.
The products in the gallery below have been selected by our Market Analyst for representing trends in false eyelashes and eyelash extensions in today’s market.

Company: Ullwin (Shanghai) Industrial Co. Ltd
The UW-C053-005 3D natural false eyelashes from Ullwin measures 15 to 20mm and is made of mink. An order for 1,000 pairs is for delivery in 10 to 15 days. Price ranges from $1.80 to $2.





Company: Succsion (Shanghai) Industrial Development Co. Ltd
Succsion’s SNE5008 handmade eyelash extensions come in feather style and are made of synthetic hair. Thickness options include 0.05, 0.07, 0.10, 0.12 and 0.15mm. For an order of at least 20 pairs, the lead time is 15 to 20 days. Price ranges from $2.80 to $3.80.




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