by Stef Calimlim (Content Editor)

Image source: Pexels
Sneakers are one of the most in-demand and popular types of footwear that are considered investments by so-called sneakerheads around the globe.
The sneakers industry is a highly profitable but extremely aggressive market that is expected to reach $102 billion by 2025, based on Statista. In the online luxury market, footwear is said to be the biggest-selling category and sneakers have a large share of the growth, as reported by the Fast Company.
More than just a sports symbol, sneakers have transcended as a fashion and cultural commodity. They are now deemed as an “emerging alternative asset class” according to financial services firm Cowen’s market research due to their high resale value brought about by the growing athleisure trend and the presence of the sneaker culture of collecting and trading.
From vintage and casual to futuristic designs, there’s no shortage of sports shoes available in the marketplace today. With the rise of inclusivity in the fashion industry, women-focused offerings are growing and even dominating the market. Big shoe brands are creating lines of women’s fashion sneakers marketed for an array of purposes. The rising popularity and demand for women’s sneakers can be attributed to the benefits they provide such as versatility, comfort, breathability and good support against injuries.
The products in the gallery below have been selected by our Market Analyst for representing trends in women’s sneakers in today’s market.
Company: Together Gifts Import and Export Co. Ltd
Designed for easy wearing and taking off, Together Gifts’ TG1851 sock sneakers for women have knitted uppers, air cushion soles made of rubber and PU and breathable EVA and mesh insoles. Sizes range from 35 to 42. A pair is quoted at $7.2 for an MOQ of 100 pairs. Lead time is 15 to 25 days.
Company: Quanzhou Ulrica Supply Chain Management Co. Ltd
Quanzhou Ulrica markets the UL117 women’s sneakers with EVA insoles, nonslip PU outsoles, PU lining and electroplated design. These odor-resistant shoes come in 36 to 41 sizes and have 3 to 5cm heels. The 50-pair minimum order is for delivery in 15 to 25 days. Price ranges from $11 to $12.
Company: Fujian Ronview Trading Co. Ltd
These high-top women’s sneakers from Fujian Ronview, the RDZ-004dj, have synthetic leather uppers, mesh lining and insoles, and rubber outsoles. It comes in various colors, 36 to 44 sizes, and custom designs and logos. The minimum order of 1,000 pairs has a lead time of 35 to 40 days. Price ranges from $11 to $15 a pair.
Company: Humanxm(Quanzhou) Shoes and Garments Corp.
The Women Shoes-21613 offered by Humanxm is a pair of lace-up sneakers with air cushion. It is nonslip, water- and odor-resistant, breathable and lightweight. An order of at least 1,000 pairs has a lead time of 10 to 60 days. Price ranges from $10.60 to $11.50 per pair.
Company: Quanzhou Maxtop Group Co. Ltd
From Quanzhou Maxtop, the UNC-210803 women’s sneakers have flyknit uppers, cushioned insoles and EVA outsoles. They come in 35 to 43 sizes. Custom designs and logos are available. The supplier requires an order of at least 800 pairs for delivery in 45 to 50 days. Price ranges from $4.15 to $4.45.
Company: Jinjiang Jiaxing Co.
Made of PU, these PU LED Shoes-043M from Jinjiang Jiaxing integrate LED lights, and come in various colors and sizes. The minimum order required is 100 pieces.