3 ways to use PPCs to amp up your Amazon sales

With more third-party sellers selling on Amazon with each day, you need to kick your Amazon PPC game up a notch. Here are 3 ways to optimise your PPC campaign to boost your Amazon sales.

1. Launch new products

PPCs have become an integral part of launching a product although whether it can be the sole strategy is still up for debate. Make sure to do sufficient keyword research with tools like Helium 10 and SellerApp and try to niche down your product.

A key strategy to remember is waiting for reviews to come in before going hard on your PPC campaign because it helps build credibility when potential customers are brought to your listing. With new products and businesses, the ACoS tends to be fairly high so this is a good way to curb that cost and make the most of it.

Pro tip: 21 reviews is the magic number

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2. Rank products

Ranking products is a goal that is often overlooked. This goal does not directly correlate to profit-making. In fact, you would need to be willing to spend on a campaign that focuses on getting your product to rank. Further, it’s difficult to quantify the direct impact of this campaign so you would need to estimate measurements of success to know how much you would need to spend.

Pro tip: Look for the right balance between keyword relevance and volume

It’s important to keep in mind that when your product starts ranking better, it eventually does lead to more profit so you have to look at the bigger picture to truly utilize this goal efficiently.

3. Avoid loss (liquidate)

As a seller on Amazon, you are privy to data that tells you how many excess units you have and more importantly, how much it will cost you. This is important information because it tells you exactly how much you will lose or spend. Many sellers tend to just let Amazon dock them. Some try to burn through their inventory by practically giving away stock on the platform to avoid the cost of long-term storage fee.

Although this isn’t a great situation to be in, you can use this to go after keywords with a less relevance and more volume to really amp up sales. As long as your net loss remains below cost the long-terms storage fee, you can really push your PPC campaign. The sooner you catch it, the better the liquidation process can be to minimize loss.

Learn actionable and relevant PPC strategies that will boost your eCommerce sales in depth at Global Sources Summit.

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What is Global Sources Summit

Global Sources Summit is a 3-day conference for online and Amazon sellers sourcing private label products from China. The conference will be held 27-29 October 2019 in Hong Kong.

The Summit is co-located with Global Sources Lifestyle trade show so you can also meet thousands of China suppliers at the same time.

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