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In a typical supply chain, data and information can travel along multiple channels and be owned by a company's many collaborators, partners, and other participants. Software solutions on the market promise to give you a window into the ocean of data and information. However, experience shows that these products have their own limitations.
So, can business intelligence applications built on top of data warehouses provide the solution? Business intelligence creates an interconnected, hierarchical network of knowledge workers who can co-develop, share, and connect data, analysis, and decision-making. With a collaborative BI framework, workers can quickly access the wisdom of others and use it as a reference to make better, more responsible decisions faster.
Business intelligence systems can greatly benefit supply chain management by enabling companies to respond more quickly to unplanned customer requests. Business intelligence enables businesses to become more agile, enabling them to adapt more dynamically to the capacity of the supply chain. Business intelligence also adapts the supply chain to the optimal cost structure and eliminates waste in the process.
Eight areas where business intelligence can make a difference
Product definition Organizations often view product definition as the responsibility of the engineering and marketing departments. However, the supply chain organization is actually a rather important stakeholder. Product duplication has become less and less useful in streamlining supply chains, coordinating and sourcing inventory and raw materials, while business intelligence can proactively identify common product categories to help companies plan materials efficiently.
A business intelligence analysis of an enterprise found that in order to support the sale of complete sets and individual products, there was too much inventory of materials required. The study revealed that the main culprit for poor warehouse space and workforce planning is "packaged products." So the company decided to use a separate business intelligence system to convert the complete product into individual parts.
Inventory Management Inventory management is the core of supply chain management from a cost and inventory reduction perspective. Physical inventory starts from the supplier's warehouse, reaches the company's warehouse through the supplier's delivery system, and then passes through the company's product line into finished product inventory, and finally enters the distribution channel. In addition, virtual inventory is often hidden in a company's purchase and sales orders. These inventory points are often spread across multiple physical locations and information technology systems. It is precisely because the data is so widely distributed that it is difficult to accurately track inventory.
Data marts help integrate inventory data organically. Inventory is a function of quantity with respect to time, unit of measure, and location. If the variable cost is included, it must be defined in terms of suppliers and unit costs. Neither measure has changed substantially over time. With the ability to define all dimensions of other locations—time, location, unit of measure, supplier, and cost—analysts can aggregate numbers for new inventory locations into a data mart.
Requirements and Forecasts The primary goal of most enterprise resource planning (ERP) implementations is to unify the requirements and forecasts for materials. However, efforts to unify material requirements are often in vain due to the different business processes of each operating unit of the enterprise and the different cooperation systems in the supply chain. In addition, popular application solutions often have difficulty linking finished product requirements with raw material requirements.
Business intelligence (especially advanced statistical and data mining tools) is once again a firefighter. It can integrate sales order data and purchase order data together, and can monitor the correlation and development trend of these data. You can further integrate order data with broader inventory data to assess actual demand for items. A unified view of material requirements helps companies forecast demand more accurately—thus being able to allocate supply based on sudden demand.
Finally, business intelligence can also alleviate the fragmentation caused by the lack of correlation between marketing and manufacturing, especially the influence of competitors' activities.
Raw Material Costs and Product Prices Raw materials and finished products are located at both ends of the supply chain. Typically, supply chain organizations have no control over the assessment of raw material costs and finished product prices. But because it manages both inputs and outputs, supply chain organizations should understand the stakes and the ultimate impact on assessments.
Business intelligence tools that provide a unified view of material requirements enable companies to better negotiate prices and deliveries with suppliers. Thanks to smarter planning, businesses can reduce the cost of on-hand inventory and move to just-in-time inventory. In addition, organizations are better equipped to plan for global material procurement. By creating optimal delivery schedules and eliminating redundant shipping and storage charges, businesses can reduce material handling and delivery costs.
Finished product prices are largely determined by raw material costs and in-house raw material processing and handling costs. Business intelligence tools help companies reduce material procurement costs and improve material handling efficiency. Businesses benefit from higher profit margins: by subsidizing dynamic product pricing, it relieves market pressures.
Warranties and Claims Almost all manufacturing companies face warranty claims on products sold. Typically, distributors enter into warranty claims with companies, but at the same time they serve customers with the stock they have on hand for normal sales. It is therefore difficult to control the flow of inventory from the company for warranty claims. The problem becomes more acute when warranty claims are repeated. Advanced business intelligence solutions that integrate supply chain information enable accurate tracking of warranty claims.
Supplier Management To effectively manage your supply chain, you must manage your suppliers well. Most companies have begun to rate their suppliers on both hard and soft capital. The key performance indicators for evaluating suppliers mainly include supply cost, cost of buying and selling with suppliers, quality of supplies, timely delivery, payment lead time, cycle time analysis and transportation mode performance.
Many systems typically only record data related to these KPIs. However, to perform a broader and in-depth analysis that links KPI measures to other important company data—the impact of supply chain business performance on cash flow, operational flexibility, and overall profitability—business Smart systems are essential!
Warehouse Management Supply chain organizations must manage raw materials and finished goods in warehouses. Today, the marketplace offers a package of warehouse management applications. In addition to the operational control these systems provide, businesses need tools to manage a variety of activities: tracking inventory in terms of cost, turnaround, and accuracy; assessing warehouse structure and space utilization; Warehouse operation level analysis is carried out from the perspectives of transportation, customer demand satisfaction accuracy, and labor cost control.
It is not enough to provide the above data, business intelligence applications must also be able to perform cost-benefit analysis of various warehouse activities, help companies determine the effectiveness of reverse logistics, and identify patterns that can help strengthen supply chain business processes .
Network Architecture A network of fulfillment agencies—factories, warehouses, distributors, suppliers, retailers, etc.—form the nodes of all supply chains. Network architecture is a strategic supply chain management decision that includes determining the number, location, size, and supplies of each node organization. Micro and macroeconomic factors, logistics, technology, and operational factors all have a significant impact on such decisions.
Business intelligence tools can not only monitor the influence of the above elements to recommend the best physical center for each node organization, but also can point out the various optimal opportunities that exist in the existing network.
Because each enterprise's supply chain management attributes vary, there can be no one-size-fits-all business intelligence structure. However, because some of the information needs are similar, IT designers can be provided with basic guidance on building an intelligent supply chain management architecture.
To maximize the benefits of a business intelligence solution, companies should store all information in the most complete form possible under one "big umbrella" that facilitates data processing and correction. The way to go is to define a business unit (UOB), and then store all the relevant data in the data warehouse. For a manufacturing unit, the "components" are the business units. The data warehouse holds all the information about inventory, sales, and financials for each component.
Once you have most of your integrated supply chain data in a data warehouse, you can normalize the data and put it into a data mart for querying by user groups. The design of data warehouses and data marts should be guided by business requirements.
Considering the importance of supply chain management, the market has launched a series of packaged applications with added business intelligence capabilities to compete with Business Objects, Cognos, Information Builders and other traditional business intelligence market leaders . Enterprise application providers such as JD Edwards, Oracle, PeopleSoft, SAP, and others are also working to expand their manufacturing solutions, including data warehousing, data marts, and business intelligence-style Tools such as data access and reporting, which companies sometimes bundle with traditional point-solution offerings.
Therefore, when you can get the effect that better supply chain information integration should be, faced with various "embedded" application options, you will also consider developing and deploying your own business with the help of traditional business intelligence tools. Smart app?
To address this dilemma, the importance of the vertical depth of the target is a key factor to consider. Most packaging providers have particular strengths in a limited number of verticals. For example, SeeCommerce has a strong presence in the automotive industry. However, even with the depth advantage, there are still limitations in leveraging the full potential of information integration to create an enterprise solution.
Supply chain integration should go beyond technology: it has a profound impact on the entire organization. It is important to carefully examine the packaged application to know how it avoids the "silo problem" that many organizations have experienced. Finally, most businesses now prefer to take an incremental approach to supply chain management. Can a packaged app do this?
A final reason for the popularity of business intelligence applications is that they allow users to experiment with data reporting and data processing. This enables users to take their analytics a step further, enabling supply chain management to enter new frontiers to meet evolving business needs.
Whether building your own or buying a packaged solution, a good business intelligence framework is the key to creating a robust, integrated, collaborative supply chain. In particular, in today's economic environment, it is impossible for an organization to create an entirely new brand of supply chain management system. A phased, modular approach can produce the desired effect. Business intelligence applications should be a core component of modularization efforts from the outset, so that companies can reap immediate benefits from continuous cost-efficiency and effectiveness monitoring of the supply chain.
Originally adapted from Sudhi Sinha's The Smartest Link, August 10, 2003, issue of Intelligent Enterprise magazine, with permission. Translated by Li Jian. Sudhi Sinha is an Enterprise Business Solutions Consultant at Tata Consulting Services.
Increasing the probability of supply chain management success
In recent years, many large enterprises have encountered "Waterloo" when implementing supply chain management technology. The discussion about the reasons for the failure of these cases can really be described as benevolent see benevolence, and wise see wisdom. In fact, it is difficult to conduct substantive research on the root causes of failure. Companies that fail supply chain management implementations are either unwilling or unable to get to the bottom of their failures. Their priority is to discover and find other ways to meet their business needs.
In "Making Supply Chain Software Work", author Kanakamedala takes a deep dive on the topic from a new perspective on how to succeed in a McKinsey Quarterly study .
Connor Kamedara and his team conducted a six-year follow-up study of 63 high-tech manufacturing companies and assessed the effectiveness of their supply chain management. The 63 companies were divided into four categories. One type of enterprise did not adopt any supply chain management technology, while the other enterprises that adopted supply chain management were divided into three categories: high performance, average performance and low performance. Researchers evaluate companies' performance based on metrics such as days of inventory turnover. The research team further analyzed what factors contributed to the different inventory turnover days among the 63 companies.
A common cause of supply chain management implementation failures is a lack of commitment to the project within the enterprise and insufficient supply chain support. Therefore, in order to be successfully implemented, supply chain management technology must not only have a clearly described and easily measurable supply chain management objectives, but also must have a clear understanding of these objectives within the enterprise and the entire supply chain.
Supply chain management technology implementation projects can only be successful if they progress in stages. Companies must focus on the most problematic areas of supply chain management. Focusing on incremental results in a short period of time can have a positive effect: both meeting internal customer expectations and helping to control scope creep, the real culprit behind many IT project failures.
Studies find that successful businesses don't stop at the level of operational training. They ensured that users within the company and across the supply chain are trained to make better business decisions with this new system. This area has often been overlooked by companies in the past, mainly because it is not enough to rely on operational documentation provided by technology suppliers, and companies must develop their own training materials. Clearly, the burden of developing training materials focused on how to aid decision-making falls on the shoulders of good managers within the organization.
Finally, the survey also found that these successful companies, through certain incentives, place responsibility on all participants in the entire supply chain.
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