Certification and compliance: a powerful tool for internal plastic management to expand the market

As soon as I entered the gate of Dongguan Tiandi Electronic Hardware Industry Co., Ltd., a banner hanging on the front was quite eye-catching - "Warm congratulations to our company for successfully passing the ISO/TS16949 certification".

That's right, as a well-known processing service provider of high-precision components such as medical equipment, oilfield equipment, and hard disk components in the industry, Tiandi officially entered the auto parts market with this management system certification.

Interactive topic: Is certification just a piece of paper?

"To be an auto parts product, the first condition is to obtain ISO/TS16949 certification. Only after the certification can we have the opportunity to discuss cooperation with international auto manufacturers." Li Yongjian, senior manager of the business development department of Tiandi said. The importance of ISO/TS16949 certification is self-evident as a "stepping stone" for manufacturers to enter the automotive industry.

A sharp tool for market access

In fact, not only in the automotive industry, but also in many industries such as electronic and electrical, aviation, and IT, there are system management requirements for their industries.

According to Shentu Xianzhong, President of SGS China, the world's leading inspection, appraisal, testing and certification organization, the quality management system AS9100 in the aviation industry, the hazardous substance process management system QC080000 in the electrical and electronic industry, and the energy management system in footwear companies The system ISO50001, the information security management system ISO/IEC27001 of the IT industry, the food safety management system standard ISO22000, and the TAPA of the logistics industry are widely recognized by enterprises in the industry and become the "entry ticket" for enterprises to participate in the global supply chain system.

Not only that, many overseas major buyers and multinational companies, such as Wal-Mart, Adidas, etc., have also put forward further requirements for the establishment of relevant management systems for product suppliers in China.

"In addition to passing the conventional ISO9000 management system certification, we also passed the strict factory inspection procedures of Wal-Mart and Carrefour, and have become the mainstream supplier of well-known supermarket chains in Europe and America." Director of Shenzhen Oterui Industrial Co., Ltd. Chang Yu Lidong said.

Aoteray Industries is mainly engaged in automotive supplies and is an important supplier in the industry. It has established long-term cooperative relations with many international famous supermarkets, professional auto parts supermarkets and professional buyers.

One of the important certification requirements for Chinese suppliers by major international buyers such as Wal-Mart is BSCI social responsibility certification.

Yu Lidong pointed out that large supermarkets in Europe and the United States are paying more and more attention to the requirements of suppliers' social responsibility, and BSCI has become the access condition and threshold for entering their supplier system. "Without this certification, customers will not talk to you about products and cooperation at all. To improve the business to a higher level, this work must be done. And when we pass these certifications, we will have more confidence to approach other major customers and promote Business expansion." Yu Lidong said frankly.

Not only are various system certifications an important threshold for market access, but product certification is also a "sharp weapon" for suppliers to open the door to the target market.

According to Fredrik Grönkvist, co-founder of Chinaimportal, EU and US product certification standards such as CE, RoHS, REACH, CPSIA, etc., are the "passports" for products to enter these markets. “Once a non-compliant product enters an overseas buyer’s country, customs authorities may reject or even confiscate the product, legal action may occur, fines may be incurred, and a mandatory recall may be imposed. In the United States, fines can be up to Millions of dollars," Fredrik said.

"Enterprises and products that can meet these certification standards also prove to some extent the ability of the enterprise itself and the performance, environmental protection and safety of the products, which can effectively improve the quality control level of the enterprise and enhance the enterprise's quality. Market access competitiveness, product and management system certification" Shentu Xianzhong pointed out, "For Chinese enterprises, obtaining the corresponding product certification and system management certification is not only the need for product performance assurance, but also driven by the global economy, technology, Determined by the production and market structure, it is of strategic significance to the overseas expansion of domestic enterprises.”

The catalyst of internal plastic management

The direct effect of product and quality system certification is to become a The "ticket" to enter the global market and the supplier system of international buyers. However, the essence of standard formulation is to promote the continuous improvement of suppliers in production management, hazardous substance control, supply chain management, etc. through the specification of a series of regulations and standards, so as to grow into a product compliant, stable quality and well-managed company. supplier company.

Production Quality Control

"Through these certifications, we can not only win orders from some high-end customers, but also greatly improve our quality control ability. It has greatly improved the quality of products and the cost control of scrapping, and it has also enhanced our confidence in our products." said Liu Huabin, general manager of Guangzhou Zexin Leather Goods, "For example, for the control of very important broken needles, passing the certification and audit, so that factory managers and employees realize the importance of rational use of sharp weapons in the production process, and can consciously arrange special personnel to carry out centralized distribution, recycling and disposal of sharp weapons, so as to prevent the occurrence of users caused by improper management of sharp tools. Accidental accidents, or sharp weapons mixed in products may cause harm to customers.”

As a manufacturer of leather bags and bags that cooperates with internationally renowned brands such as Desigual, Parfois, Bolzona, Imoshiion, etc., Zexin Leather has also passed the relevant quality management system certification, BSCI certification and product certification.

Liu Huabin believes that although it takes a lot of manpower, material resources and expenses to carry out relevant certification audits, the construction of the system has a very important guiding role in the growth of enterprises. "Through these certifications, the production quality control ability of enterprises can be continuously improved. , so that the company can maximize its own competitiveness and increase its market share.”

Li Yongjian, senior manager of Tiandi Electronic Hardware, also pointed out that through certification, the whole company will be from senior management to senior management. The grass-roots production employees have a new understanding of the concept and practice of quality control, so that they can carry out further quality control work more effectively.

"For example, executives control the production of the entire enterprise through some KPIs, and an important way to obtain these data is through quality control tools such as SPC (Statistical Process Control). This requires system certification and the establishment of a series of The standard documents and operating specifications of the company, and train the front-line employees to make them understand which data is important and need to be put into this system. Only then can the executives finally see the index (indicator) that can reflect the real situation of the production line, To ensure that the production is carried out as planned, and the quality is controlled within a reasonable range." Li Yongjian said.

Passing the certification can improve the operation efficiency of the enterprise, reduce costs, improve the stability of product quality to enhance customer confidence; at the same time, reduce accident losses, reduce bad costs, and reduce enterprise operation risks ; And can strengthen the awareness of employees, standardize organizational behavior, so that the business responsibilities and business processes in the organization can be continuously optimized; the documentation of management promotes the inheritance of management experience in the organization. "Shentu Xianzhong pointed out.

Hazardous Substance Control

There is no doubt that system certification plays an extremely important role in standardization in terms of production control and efficiency. At the same time, in the production process In terms of hazard control, product and system certification also play a very important role.

"European and American companies are becoming more and more strict with environmental protection requirements, and high-risk chemicals such as heavy metals and polycyclic aromatic hydrocarbons are becoming more and more More and more people are listed on the restricted blacklist, which puts forward higher requirements for raw materials and processing technology, forcing us to improve our ability to manage and control hazardous substances to meet the requirements of increasing technical barriers. "Yu Lidong pointed out.

According to Shentu Xianzhong, the European and American markets are the regions with the most stringent safety requirements for consumer products in the world, especially the emphasis on human health and safety, and green, ecological and environmental protection. Export companies in the European and American markets need to deal with various hazardous substance control regulations and certification requirements.

For example, REACH is one of the EU's signature regulations on chemicals and hazardous substances control, and REACH regulations replace 40 Dongguan regulations. Li Yongjian, Senior Manager of Business Development Department of Tiandi Electronic Hardware Industry Co., Ltd.