China's garment industry: a magic weapon other than low prices

China is recognized as the "world factory" in the world today. Commodities printed with "made in China" flooded into the domestic markets of various countries, setting off a Chinese carnival featuring low prices. While people of all countries enjoy the high quality and low price brought by Chinese products, protective barriers such as tariff quotas are also resisting the impact of Chinese products on local products. David Letterman, the host of the American talk show "Late Show with David Letterman," complained on the show that Chinese manufacturing has "invaded" into all areas of the United States, and even "tickles" (back Scratcher) this small product has also become a Chinese patent. In the program, Letterman asked: "Why can't we make our own products, and even rely on others for small things like 'Tickle'?" He joked that Americans not only have to do business with Chinese people, but also rely on China People "scratch itches".

The embarrassment of low added value

However, Chinese manufacturing is just crawling hard in a simple and labor-intensive field. The brilliance of Chinese manufacturing is based on thousands of workers engaged in simple manual labor; it is based on orders received directly from foreign businessmen without secondary creation; it is based on the fierceness and even cruelty of a large number of similar domestic manufacturers. on the competition. A foreign trade practitioner told reporters about the processing of Barbie dolls: "The price of a Barbie doll is 10 to 20 US dollars, of which Chinese workers can only get 3 cents, because our labor added value is too low. Just imagine how many Barbie dolls we have to produce in exchange for an iPhone with cutting-edge technology."

Among the many products China produces and exports, the textile industry is undoubtedly the leader in this vast army of Chinese-made Task. Costo supermarkets in the United States, Uniqlo in Japan, ZARA in Spain, walk into clothing stores or places around the world, and almost every piece of clothing has a tag with "Made in China" printed on it. China's manufacturing industry, especially China's textile manufacturing industry is brilliant, but this brilliance is not a sustainable and effective way to create the future of China's manufacturing industry. How to reasonably and effectively transform Chinese manufacturing into Chinese creation in the shortest time and add more added value to production is the key to realizing the qualitative leap of China's manufacturing industry. How is the development of China's textile industry today? Facing the industrial rise and lower prices of other emerging countries, where should China's garment weaving industry, which is gradually losing its price advantage? In this regard, the reporter of "CEConline" interviewed several garment weaving enterprises and listened to their views on the current situation and development of the industry at the front line of the industry.

"Quality" = "Brand" + "Quality"

Lin Xindong, general manager of Fuzhou Waltz International Trade Co., Ltd. (hereinafter referred to as Waltz), said when talking about competition among peers in other countries, the rise of peer companies in other emerging developing countries has indeed caused fluctuations in the business of Chinese garment manufacturers. influences. Many large garment factories have moved to Cambodia, Vietnam and other countries, and the loss of orders is a problem that many Chinese manufacturers cannot avoid. In his view, "the appreciation of the renminbi and the rise in labor prices, China's low-price advantage is constantly being weakened, and the advantages of a country that is just starting out are emerging. This is a trend and an inevitable trend. This trend will inevitably lead to the difficulty of trade. This is also a challenge that everyone faces." When asked about his own views on this matter, Lin Xindong had his own opinion: "This trend brings challenges, but people always say that there are opportunities in the challenges. This is also forcing Let us make changes, try new ones, and discard old ideas and ideas. Without pressure, there will be no motivation, and the company will have no development and stagnate."

When talking about his own company's response measures, Lin Xindong pointed out: " The biggest weapon of waltz is to pursue product quality, and quality is the key. The so-called quality is 'brand + quality'. The products you provide are high-grade, high-quality products, and have a brand effect that cannot be surpassed by other products, then you There will be no unreasonable loss of customers. Waltz is engaged in the manufacture of shoes. Our products have passed human rights certification, production safety certification, and the quality of products has passed various tests. There has never been a problem in this regard. Waltz has formed a certain Brand effect, and what we will do is to continue to expand this brand effect. On the road of pursuing excellent quality, we will never stop."

Faced with domestic and foreign competitive pressures, Lin Xindong believes that the core competitiveness of enterprises , should be team spirit. "This kind of team spirit is what we have been pursuing. With a strong and cohesive team spirit, the entire enterprise will maintain a vigorous vitality. When facing competition and challenges, the enterprise will not retreat, but be ambitious We accept the gamble and look forward to defeating our opponents with our strength and ability. Only in this way can a company full of positive energy attract and win customers."

"Innovation in service, design, business model and operation method"

Innovation , is a topic that is often brought up. When it comes to the innovation of garment manufacturing industry, General Manager Hong Jiancheng of Fujian Hengxia Garment Weaving Co., Ltd. (hereinafter referred to as Fujian Hengxia) is deeply touched. Fujian Hengxia is a wholly foreign-owned enterprise. Its main business scope is the production, processing and export trade of swimwear, fitness wear, thermal underwear and other elastic tight-fitting clothing. Its main customer base is also for foreign markets. Hong Jiancheng told reporters: "In the past, we took orders from foreign headquarters and produced according to other people's requirements and designs. Now we have our own strong design department and can come up with our own design drawings for customers to choose from. We used to pay attention to production, Now we understand the form and invest more in our own design team. Before we only focused on production, now we not only have our own factories, but also have our own trading company, which directly faces customers. Our business mainly faces foreign customers, and now China has a very large domestic demand, and the market prospect is very broad. After realizing this, we also began to gradually change our business scope and focus more on the domestic market than before. Service, design, business model We are experiencing innovation in all aspects of , operation mode, etc., and we have actually tasted the sweetness of innovation."

When talking about the core competitiveness of Fujian Hengxia, Hong Jiancheng put service as the primary focus. He believes that "our company has always advocated that "it is better to do more than one thing less" for customers. We put ourselves in the shoes of solving problems and paving roads. If the plane tree is well planted, it will naturally attract golden phoenixes. Hengxia strives to meet the requirements of customers, 'Think early, do it first, and be more thoughtful' is our attitude when facing customer needs. Establishing our own foreign trade company is an example. Before we did not have our own company, we could only find an intermediary foreign trade company for negotiation and negotiation, which was cumbersome. It is also prone to mistakes. Now relying on its own company, the links are simplified, the mechanism is sound, the process participation is high, and the details are easy to monitor and discover. The dual-core operation of the company and the factory has brought profits to the company.”

It is a challenge and an opportunity

China's manufacturing industry, represented by China's garment weaving industry, has made remarkable achievements, but it also faces the problem of breaking through the bottleneck and realizing a leap. This problem is not unique to China, and many Asian countries have faced such a dilemma. The key is to identify the moment and seize the opportunity. In this respect, the development models of Japan and Singapore are worth learning and learning from China. In the 1960s, when many developing Asian countries believed that they should use their own strengths to vigorously develop labor-intensive industries, Japan had realized that labor-intensive industries were easily replaced and fluctuated, and it was not a long-term solution. The Japanese government vigorously supports the rise of technology-intensive industries and vigorously promotes innovation by domestic enterprises. Today, Japan has become a leading country in the fields of electronics, small household appliances, precision instruments, and medicine. Singapore's start is not too early, but Singapore has seized the critical period of each industrial transformation, jumping from labor-intensive to technology-intensive, and finally achieved a gorgeous transformation of service-oriented.

There are always challenges, but there are always opportunities. Dream chasers in China's manufacturing industry will succeed in building their dreams if they seize the rare opportunity.