As consumers' digital lives become more mobile, companies will need better applications and services for changing customer behavior, according to Alex Chung, general manager of Lenovo Hong Kong and Macau.
Chung spoke on October 20 to an audience attending the Mobile Electronics Fair in Hong Kong about the “new era in mobility.” This will largely be defined by cloud services that help people port their lives to different devices and integrate their personal digital devices into their professional lives.
Chung highlighted the differences in consumer habits between those who are 18 to 24 years old and those who are older. Chung dug up data that shows that 96 percent of these youngest Millennials consider their smartphones the most important thing in their daily lives, trumping the Internet, deodorant and toothbrushes.
Smartphones have become so personal, that we are also reluctant to leave them behind for work, which is what is leading the BYOD (bring your own device) movement. Chung said he sees “choose your own device” as more viable, since it gives employers more control but allows workers some decision in their operating system and hardware.
Even so, the future of our digital lives will likely be running on many different platforms, which could include Android, iOS, Windows, OS X and maybe even Linux. Better applications and security are essential to manage these new user habits, Chung said.
Chung’s vision of the future clearly relies on big improvements in enterprise cloud services, which will rely less on the particulars of any single device and can even provide better security.
Chung talked a bit about Lenovo’s business-to-business efforts in helping shape this future, but the end of the talk was more dedicated to showing off the company’s latest device: the Yoga Tablet 2 Pro. Chung admitted the Android tablet was designed more for entertainment, with a built-in projector as one of the defining features.