company that is willing to "share" can last for a long time

Faced with the rapidly changing export and foreign trade market, how should various foreign trade companies and manufacturers respond to be invincible? Where are the opportunities and challenges for Chinese manufacturing companies in 2013? Ms. Huang Yingming, business director of Dongguan Yongchangmei Arts & Crafts Co., Ltd., shared his coping strategies at the scene of the "Wise & Win Future Export Series Forum" Dongguan Station.

Huang Yingming: Our company was established in 1994. At first, it mainly focused on the domestic market. In recent years, it has gradually expanded the export market. So far, it has become a foreign trade-based enterprise. Our products are mainly hardware handicrafts. Our main export markets are in Europe, America and Asia. In the past, we mainly processed OEM. In recent years, we have gradually transformed to the way of OEM and ODM, which means to increase the added value of some products.

Brand positioning, product and service quality are the keys to the success of an enterprise

In China, our company ranks among the top ten in private enterprises for craft gifts. Why is there such an achievement? Where is the positioning of our own business? We are also relative to labor-intensive enterprises, I think we focus on two aspects, one is brand positioning, the other is product quality and service quality.

If your brand positioning is established and your product quality and service quality reach a certain level, you must choose the corresponding platform. In fact, we have more platforms now. 80% of our major customers are from Global Sources. We have been doing business for many years, and they are relatively stable customers. To be honest, our price is not the most favorable, but our service and quality are the best. .

Increase exposure and let buyers know about you

If we want to do a good job in foreign trade, we must first let your customers see you. If he can't see you and can't find you, there is no way to find you, just do No business. How to increase the exposure rate of the enterprise, for example, through which platform or method, this is the first thing to pay attention to, so that customers can easily find it at the first time, at any time, and anywhere. This is the most important thing. Easy. After I found it, it was about the internal construction of our company, including the management of the company. Don't let the boss drive a luxury car and the workshop looks like garbage.

If you have old customers in Europe and the United States, you must communicate with the customer before your customer raises or he does not raise any problems you find, such as whether the economic environment in Europe and America has an impact on his company, and how can we help him? , This is where we take the initiative, such as appropriate price adjustment and recommending some new products suitable for him, low-priced products, this is a way.

There are still many problems in the development of a new area, which cannot be solved by our opinions. We may need to find some more professional ones, because Russia also has many trading companies. Especially last year, Russia's import tariffs have been reduced. is very beneficial. I think the Russian market is still worth developing, which is for our market.

A company that is willing to "share" can last for a long time.

Another point I want to tell you about is the concept of "sharing". The scope of sharing I am talking about is very broad, including spiritual, material and financial . I think there is a big difference between the people today and the people in the past. I have been in contact with different types of bosses, and I found that some bosses have high profits, but they share too little with the people below, which makes him The turnover rate of enterprise personnel, etc., or the phenomenon of some employees firing orders frequently occurs.

Sometimes we have to let go of ourselves. Maybe you can earn more if you give more to others. It is really not easy to reach this state, because I myself have a long experience process, that is to say Try to allow employees to share better and more things, so that your business can last for a long time. I believe they can also provide your business with more, better and useful suggestions, and then help your business continue to grow. growing up.

The loss of employees is nothing more than a few aspects. The biggest proportion is definitely his income problem. In addition to the income problem, there are also his working environment, living environment, and corporate culture, that is, the problem of team building. . In fact, there are a lot of problems to talk about, but I think every company has to analyze it by itself when you face these problems. Like us, if your colleagues think that the income is very low, the retention rate is very high. Low, that's for sure.

In addition, in addition to having a relatively good income that he can accept, as well as a good working environment and living environment, it is very important for him to feel that this company is like his home. . Our company organizes outdoor activities for employees once a month, such as playing badminton. After the game, everyone will have a meal. We will also prepare some small activities, such as guessing riddles and some team activities. There may be some prizes. The prizes are not very expensive. , but to create an atmosphere, that is, the atmosphere of the team. We have 12 salesmen in foreign trade and 20 in domestic trade. The salesmen are divided into three groups of four people, and then the evaluation is carried out.

The other is the working time. The working time depends on where your main market is. If you are in Europe and America, your time difference is about 8-12 hours. For example, we go to work at 9 o'clock in the morning, and the daytime is seven hours. , and even some salesmen will let them go if they have something to say hello to us. If they have not finished their work, they will also communicate with customers at night. Each company can flexibly grasp this time, and don’t be too rigid.

Cultivating "multi-functionality" of employees to resolve labor difficulties

I have deep feelings about this aspect. Before, there were more than 500 people in our factory, but now there are less than 300 people, but our output value has not decreased. What is the reason? On the one hand, we introduced an IE project, which is to re-evaluate each link. On the other hand, we all know that the problem of difficult employment in enterprises is common. We cultivate the versatility of an employee so that an employee can learn the operation of various processes. In this case, the company will increase his salary. On the other hand, because the assembly line of each enterprise is different, it is not necessarily that every assembly line is full at the same time. We appropriately use human resources to create the greatest wealth.