Confucius: Governing Business with Confucianism

Influential Events

Kong Zhong (also known as Kong Weizhong) is the 78th direct descendant of Confucius, the new generation leader of the Kong family, and the vice president of the World Association of Confucius Descendants. In his own name, he donated 3 primary schools and adopted 4 children. In 2005, he established the "Kong's Inspirational Scholarship" at the China Academy of Art, providing scholarships to about 100 poor college students every year. In 2007, Kong Zhong set up the "Confucius Nishan Education Fund" in Qufu to help poor students in Qufu and reward outstanding local teachers and students.

In this issue, we will take you into the business philosophy of Confucian merchants and Confucians, immerse in Confucianism, listen to ancient sayings and meditate, and inadvertently, more than one person has achieved Confucianism.

He is a businessman, but he is not just profit-seeking. It is his way of doing business with Confucianism; For more than ten years, he has never changed; he is a cultural disseminator, promoting Confucianism, forming his own way, and is determined to keep the roots of China.

Unlike other people who run industries, once they remove their worldly status, their wealth will be eclipsed, but Kong Zhong is an exception. After successfully completing the primitive accumulation of capital, he prefers to focus the public's attention on his Confucian promotion career. The wisdom and tranquility reflected in him are his most representative personality symbols. Perhaps this is how Kong Zhong succeeded.

Confucianism in the Modern Business Model

The experience of studying in the UK in the early years made Kong Zhong's profile and temperament very close to the word "Western style". At the same time, you can't deny that he has a certain innate classicism. It's not all because of his Chinese-style shirt and elegant conversation. He laughed, listened with his head down, and even made a slight change in his eyes. Into the bamboo in the chest.

When traditional Confucianism is combined with modern business models, what kind of sparks will collide? Kong Zhong gave a 5-character motto, that is, respect, wide, letter, sensitivity, and benefit. Seeing that I was a little ignorant, he said a dialogue between the ancestor Confucius and his disciples:

Confucius said: "Those who can practice the five are benevolent in the world." Please ask. He said: "Respect, lenient, trustworthy, sensitive, and gracious. Respect means not insulting, lenient means winning people, faithfulness means people are accommodating, sensitive means meritoriousness, and kindness means enough to make people."

Afterwards, Kong Zhong further explained: "Working together is a partner, and their creativity is the source of wealth." In Kong Zhong's company, all employees perform their own duties and are given corresponding powers, and the work links are fully controlled by them. In control, as the top decision maker, he does not interfere with the workflow of employees. "Only with strict systems and broad management can we get many talents. To let employees show their talents, we must trust their work ability and style." Kong Zhong firmly believes that there is no co-worker who cannot be expected, and the key is to be the top management. Those who need to have keen insight, the rewards and punishments are clearly enough to convince the public.

This is the Confucian merchant Confucius. Many times he likes to cite scriptures and cite classics to explain them in a succinct and intriguing way. In his face, you can not find any pride, conceit, fortitude. When communicating with people, he is accustomed to looking directly into your eyes. His eyes are very clear, his smile is very infectious, his speech is not hurried or slow, and his voice is calm and deeply human.

Busy is not busy

Since the establishment of the first Sino-foreign joint venture pharmaceutical factory in China in 1988, Kong Zhong has been in the shopping mall for more than 20 years. After successfully completing the original accumulation of capital, he The current focus of work has fallen on the level of overall consideration. In short, it is to formulate the company's future business direction and business scope.

“Over the years, I have cultivated a high-performing and completely dependable team. Giving employees more space and opportunities to do things is an encouragement and motivation for them to work and make their careers better. Going to the next floor." The ups and downs of the past seemed a little heavy, but he took it lightly with the phrase "encourage each other with colleagues", which made people see his free and easy side. Kong Zhong likes to say: "Being busy is not a busy mind. As long as you understand that things are things and your mood is your mood, then it's not difficult to be calm."

Kong Zhong revealed a little secret to me: "When The first time I saw my white hair grow, I was really emotional. Thinking about it, this is the result of the previous years. When I was young, I relied on support, support, and some stimulating foods to improve myself. The excitement level is used to adapt to work, adapt to jet lag, and adapt to all kinds of life in society. Now that the number of gray hair is increasing day by day, sometimes I just think about giving up. ." He turned on the TV in a depressed mood, and the slogan "Don't give up, don't give up" hit his heart heavily as the picture unfolded. This dramatic scene deeply inspired Kong Zhong. You must know that "Forgetting food with anger, forgetting worry with joy" was written by Confucius when he was 62 years old, which shows that Confucius never lost heart, he was still optimistic and optimistic when he encountered setbacks, and he had the confidence to stick to his ideals. As a descendant of Confucius, how could he give up easily for a mere few strands of hair.

Perhaps, it is the Confucian power accumulated in his heart that keeps him passionate every day, every minute of youth, the charm of a man in his forties, not because he is tired, but because of his The heart has never been really tired.

The quality of life is the top priority

Because APNC enjoys a high reputation in the luxury industry, many media donate the reputation of "Esquire" to Kong Zhong. Incisive interpretation of luxury goods: "I don't blindly pursue famous brands. My clothes are very simple, and they are all made-to-order Chinese clothing."

Kong Zhong admits that when he was young, he was also a fan of luxury brands. She loves to collect all kinds of famous watches and works of art, and she was once the most popular one in the party. But with the richness of life experience, he increasingly felt that the so-called luxury is actually a very empty thing.

“When you walk down the street wearing Armani, what makes you feel good about it? Is it its price tag, or its design, craftsmanship, and the history behind the brand? Like my generation, it’s about seeing China has grown from one poor to one to become rich. When you have a little money, you blindly pursue famous brands, and you only buy expensive ones instead of the right ones. I have seen too many people like this.” Therefore, Kong Zhong believes that it is better to invest a lot of money in no-nonsense. In the restless pursuit of fame and fortune, it is better to use them to help people who really need help. "Life can't just be about luxury, life is about a quality improvement."

Mr. Esquire Kong Zhong is not born out of the dust as we imagined, and his interpretation of fashion can sometimes make you feel So a little bit "old-fashioned", but every word is precious, you can't allow you to refute at all, because every sentence is on point.