Desire for sustainable fashion transcends age, gender: Survey

Global SourcesUpdated on 2023/12/01

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More consumers are voicing support on a cleaner and earth-friendly fashion industry.

Image by ElisaRiva from Pixabay

The majority of consumers in the US and the UK, regardless of gender and age, want a more sustainable fashion industry, according to a recent survey sanctioned by multinational AI-powered business online platform Notso.com.

The company surveyed 1,000 consumers each from both countries, with more than half voicing support on sustainability efforts in the fashion industry. The respondents were grouped according to age, ranging from 18 to 65, but this hardly mattered as the desire for environmental preservation were almost similar across all ages. The results suggest a shift in the trend, which has been historically associated with millennials and Gen Zers.

Among the consumers who want 'green' fashion, 50 percent said they would be more likely to purchase an item from brands they know are committed to sustainability while 28 percent would stop buying from a company that is not. In addition, about 60 percent try to keep clothes longer because believe it is better for the environment.

Although a large number of respondents prefer earth-friendly clothing and accessories, they find the high prices of these items somewhat hindering. Only a third of consumers are willing to pay extra for a sustainable product.

Ecologically conscious buyers also have a clear idea on how they want fashion brands to become more sustainable. Three-fourths of consumers believe that retailers should reduce the amount of packaging in order to be sustainable. Providing fair pay and good working conditions,using renewable and recyclable materials, extending the life span of clothing, and consuming fewer resources round up the top five ways consumer believe brands should do to help preserve the environment.

Global Sources offers a range of earth-friendly apparel and accessories from Verified Suppliers. Below is a gallery of select releases.

Women's sports top in recycled polyester

Company: Shanghai Yourigh International Industry Co. Ltd

The model Yourigh 001-5318 women's sports top from Shanghai Yourigh International Industry Co. Ltd is made of 65:35 recycled polyester-viscose, weighing 160gsm. The V-neck shirt is quick-drying, water-, oil- and odor-resistant. Size ranges from XS to XL.

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Women's yoga top with mesh side panels

Company: Jinjiang Changda Garments Co. Ltd

Jinjiang Changda Garments Co. Ltd offers the CF318 model, an Oeko-Tex Standard 100-compliant yoga top made of 85:15 nylon-spandex. The loose-fit sportswear has mesh side panels with zigzag accent and comes in solid colors. OEM and ODM orders are accepted.

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Pleated women's T-shirt uses eco-friendly cotton

Company: Jinjiang Chensheng Trading Co. Ltd

This pleated women's V-neck T-shirt from Jinjiang Chensheng Trading Co. Ltd, CS-00242 model, adopts environment-friendly cotton that is breathable, anti-pilling, shrink-resistant and quick-drying. It comes in S to XXXL sizes.

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Women's round-neck T-shirt has customizable print

Company: Nanchang Junce Garment Co. Ltd

Featuring colorful printed pattern, the model 20190528-T5 women's round-neck T-shirt from Nanchang Junce Garment Co. Ltd adopts pure cotton. Jersey spandex versions are also offered. Custom orders are accepted.

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80s-style women's cotton T-shirt feels like silk

Company: Qingdao Abling Trading Co. Ltd

Made of 100 percent mercerized cotton jersey, the model A1881 80s-style women's T-shirt from Qingdao Abling Trading Co. Ltd features a silky texture. It has a round neck and long sleeves. Size ranges from S to XL.

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Machine-washable cotton women's V-neck T-shirt

Company: SC International Garments & Accessories Co. Ltd

The model YC180105 women's V-neck T-shirt from SC International Garments & Accessories Co. Ltd is made of pure cotton. It comes in various colors and is machine-washable.

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Women's lace shirt with viscose lining

Company: Shanghai Vastview Trading Co. Ltd

The lace shell of Shanghai Vastview Trading Co. Ltd's model 1903 1928 women's T-shirt uses 70:30 cotton-polyester while the lining adopts 95:5 viscose-spandex. It has shorts sleeves, and ribbed collar and cuffs. OEM orders are welcome.

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Cooler tote bag has multiple compartments

Company: Fuzhou Junshine Co. Ltd

From Fuzhou Junshine Co. Ltd, the model JS-CoolerB181204 cooler tote bag has a nylon shell and multiple zipped compartments. Product dimensions are 30x30x17.5cm. Logos are customizable.

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PU-coated coverall with reflective seams

Company: Richforth Ltd

Richforth Ltd offers the model RFT5298 coverall made of PU-coated 0.7x0.7 ripstop oxford polyester. Lining uses 190 tex polyester taffeta. The workwear has reflective seams on the sleeves, body and legs, a detachable zipped hood and a zipped chest pocket. It utilizes a drawstring and a stopper to adjust and close the hood flap.

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