Expanding the international market: the most important step is to take a step

The advantage of low price made in China is gradually lost. How will Chinese suppliers seek survival and development? How to formulate an effective promotion strategy? How to make the order profitable, where is the future development direction of export enterprises? Dongguan City Mr. Yang Hongchun, CEO of Laiwanglong Electronic Technology Co., Ltd., shared his insights on how to deal with the changes in foreign trade at the "Zhisheng Future Export Forum" Dongguan Station.

Mr. Yang has 20 years of experience in the domestic and foreign markets in the mobile phone accessories industry With marketing experience, he has profound insights into the domestic and foreign mobile phone accessories market, led the team to develop more than 300 domestic agents, and has accurate judgment on the direction of the mobile phone accessories industry.

Yang Hongchun: Our company mainly produces mobile phone batteries, Mobile power supply, bluetooth and other mobile phone accessories products, we do all mobile phone related products. Originally, I was in the domestic market, because I have more than 20 years of experience in this industry as a domestic brand, but from 4 years ago, I felt that domestic The market has encountered some problems, all of you are aware of this problem. Since there are difficulties in the domestic market, we will develop the international market.

To develop the international market, we must first find channels, and there are many means, such as B2B, websites, and exhibitions. One of the ways is to find a platform that suits your business. I chose the exhibition of Global Sources. When I went to the exhibition, I knew all the tricks, and I really didn't know anything, so I was totally holding a wait-and-see attitude. Study.

Following Global Sources in Europe over the past few years, my current sales in international trade are 6 million to 7 million a month, and in good times, it will exceed 8 million. This shows a problem, as long as you want to do it We can do it well. As Ms. Liu said just now, we need to find a method and find the right platform, not blindly.

In the past, we were 100% in the domestic market. After the change of thinking, I want to further expand production in the international market. Using the platform of Global Sources, it is not excluded to use other platforms to make the domestic market smaller. The advantage of the domestic market that we talked about before no longer exists, that is, the price advantage that Mr. Pei talked about. Where is the price advantage? It is the human advantage. Now it includes many aspects, whether it is the mentality of the government or the workers, great changes have taken place, and production costs will rise. If we do not expand into other markets, or stay in the domestic market, or fight in love, the ultimate loss may be We don't know how far our business can go.

I want to tell you that competition in the future will definitely exist in several aspects. Of course, this competition is not like ten or eight years ago, when it was done behind closed doors. After opening, the international market has a lot of space. I found a problem, the international market is easy to do, the money comes quickly, and it is cash. When I look at the statement in the domestic market, I feel uncomfortable because I owe more than 20 million, and I don't know when I will get it back. The income in the international market is quite good. So I would like to give you a suggestion. I hope you will be more courageous, step a little wider, go abroad, and have a look at the world.

Speaking of the experience of expanding the international market, I actually do not understand English, and I have no experience in exporting, but I only There is an idea, want to do international market. First of all, this thought supported me and dared to go out. It is impossible for customers to wait for you, because the market is too big, the supply chain is too big, and there are many people looking for him.

After starting my business in 2009, I first established myself in the domestic market. I have been in the field of domestic commercial electronics for a year and a half. At that time, I only did a battery project. Later, I launched the mobile power supply, Bluetooth, and protection mode. I started making mobile phone batteries, and I almost reached the top 10 in China. I thought that I should go abroad to take a look. At this time, it is not to expand the foreign market with great fanfare, but to find a fulcrum step by step.

Yang Xiaobin, who was also from Global Sources at the time, approached me, and he said you should also go abroad to take a look. I was hesitating, thinking about whether I should go abroad. Courage is very important, and there must be wisdom behind courage, thinking about this issue wisely. At this time, if you dare to go abroad, when you have this idea, you will succeed 20% of the time, because the idea can determine the action, and when you act, you will be half successful. I'm not saying that Global Sources is the only one, but Global Sources is one of the important options. For example, if you go abroad, you must go abroad through a series of actions such as exhibitions, etc., before you can have a foundation for going abroad.

As long as you have a firm foot, this is the key, don't step on both feet firmly, and then you can't do both well. You must do a good job in one point. When your product has a certain advantage, whether it is price advantage, cost performance or innovation, you must have a selling point. If your product is nothing, you still need to train. This is a basic thing, that is, when you basically have this thing, you can do it.

The second point is the conditions. I don't know English myself, but a boss may not know everything, but you have to be good at employing people, you have to recruit the people you want, and do what you want to do. With these conditions, plus your own products, you can do it. You don’t have to reach a certain level to be in the international market. There is not such a high threshold.

For example, we now have one of the largest customers in India, HCL. When I went to the exhibition, he saw me exhibiting at Global Sources a few years ago, and a few years later, when he saw that I was still there, he would pay attention to me. Of course, this is also a tracking process. The market is always changing, not just today, but also in the past. Maybe we are just at an inflection point today, maybe we are just a chicken rib, don't think that you can keep going if you succeed in the past, no matter how old you are, whether it is a middle-aged person like me or a middle-aged and elderly person older than me, As long as you are an enterprise, you need to innovate. Without an innovative enterprise, your concept is stagnant, especially the concept of being a boss. All teams are stagnant here. Does this enterprise still have vitality and future?

Since innovation is required, it includes competition, service and marketing models, all of which must be constantly refreshed. Only constant change can change the fate of an enterprise. If I don't change my thinking, I have done tens of millions, hundreds of millions over the years. If you talk about reforms today, whose reforms are you going to change? This is not acceptable. You look good in riding boots today, flat shoes tomorrow, and high heels the day after tomorrow, not because you say they look good, but because of market demand.

The market is changing like this. It may not be possible to finish an order for a year, and an order may feed a factory. Do you see how many people receive as many orders today as they cannot finish? It's all short and fast. An order is placed today and an order is placed tomorrow. This is the change of the times. We will have no problem if we follow the trend. We are all ordinary people with similar IQs. There is no difference between people. We are all similar. If we think differently, we will act differently, and the results will vary greatly.