Find the Way to Precision Marketing with Global Sources

The advantage of low price made in China is gradually lost. How will Chinese suppliers seek survival and development? How to formulate an effective promotion strategy? How to make the order profitable, where is the future development direction of export enterprises? Wenzhou City Mr. Chen Jianrong, General Manager of Frank Import & Export Co., Ltd., shared his business management methods at the Wenzhou Station of the "Zhisheng Future Export Forum".

Chen Jianrong: I pay more attention to each issue of "CEConlines". ", as well as some things that we don't usually think of, or the evolution of many ideas, I think it's done well, and it's relatively simple.

In fact, it is also a commercial magazine, It is relatively simple, and the point is better. At first glance, it is a solid person who does such a job. Maybe the West and China are still a little different. This attitude of work regards business as business, although there are many Advertising, but I don’t think it’s focusing on business. There are many things in it, including some invited guests. The guests in each issue are very targeted. I think everyone here today should be some loyal customers of Global Sources, and they should be more recognized. In fact, I haven't thought much about this kind of value in the world before, but from my own perspective, I'm really grateful to Global Sources.

Because from the beginning, I didn't do anything, just I believe that Global Sources can lead me in the same direction. Later, I gradually found some directions in a product. I feel that I am still quite confident. I have not been affected by the environment after 2008, which may be due to my good luck. In it.

But anyway, every day when I work, I think about some questions, how to do China's foreign trade export? Generally, there may be more in Europe and the United States, and everyone may have the same opinion as me. Europe and North America may It is our most profitable place. After 2008, it has been like this now. It has been declining, and it has not improved until now.

After 2008, some of our company's customers also had a decline at that time, and we have to keep going. Develop some new things, because our trade is to be flexible, the products must be accurate, and then after the various advantages and various resources are integrated, a good competitiveness can be formed.

Take me as an example, I am Two years ago, I developed a product myself. Then we also followed the ideas of American doctors, because there are more AIDS patients in Africa, and then the World Health Organization, including Bill Gates' foundation, invests a lot of money every year, Helping to improve the living conditions of African patients, especially AIDS. Then this surgical kit product is really effective, and after we had this idea, we found these products ourselves and put them in China to make, in fact, we just saw it at that time. The plan is like this, in this way, no customer asks you for this thing, I just want to configure it according to this doctor or a standard, and study the things of each product clearly, its quality, its price, which one is the best, because so many products can only be done by the trade field, Instead of being done by factories, and people who trade, you also have to understand one direction of its standards.

After continuous research, after two years of research, we came into contact with a client. Today, by chance, Global Sources always brings me surprises. Last night, the client informed me that we have won the bid. Come to me It is good news that our product has won the bid, and the Ministry of Health has also approved our product. It will be used for three years, and it may be done for us in the next five years. First, we will complete the contract for these three years. Then.

I really say from the bottom of my heart, because people also have times when they are depressed, and it is impossible to be happy every day, but I have never said that I doubted Global Sources. I spend so much money every year. I really don't do it like this. thought about it. Anyway, I am willing to accept this method, and I think I want to be Global Sources in the future, because of it, I am making progress, and it also helps me make progress, not only me, but also my company. The way, the direction of life in the future is actually progressing and changing!

Whether it's the website or its magazine, the customer groups it attracts are very meticulous, and the level of division between each group is well done. It has been consistent for decades, and this is the fifth tenth Years, it has always done its style as before, creating value for buyers.

For me, I think the website is the most important way to promote me, because my company does more trade, but I pay more attention to accuracy, I must be accurate, you must be very precise Accuracy, your cost performance, including your product, the product should also be refined, not too much. No matter you have 300 products, 400 products, maybe you have 700 products, my 400 is enough, I will definitely not do 700. Then I may be the buyer who I think is the most cost-effective and can create a lot of value. For these groups, to attract him, the price is still very, very important.

Especially after 2008, the price was also very important in the past, but now the price is more important, the price is very, very important, but the price is not the final decision, because it depends on your product, whether it is a single product , If your product is originally a very single product, it is just a product that is easy to manufacture and does not have a lot of added value, I think you may belong to the first level of price, you don’t care how well you do it, even if you American company, the world's first company, it is also the most cost-effective, and the price is the lowest. If we do it in our industry, like several brands in the United States, they all do the best in quality and the lowest price. This is true, especially in terms of products like ours. Only in this way can they be forever. Keep up the constant refurbishment.

Secondly, I still think it is a customer and company image problem, because the website should be the most important one for customers like us. In addition to the website, there are exhibitions. Maybe some people do it better than me. Better, I just talk about some of my personal more accurate, involving my own unique selling point, very accurate, and then the image to the customer must be profound, what is profound, attracts him? Think you are reliable, what is reliable? What does he find reliable? You have to think about him, what do you create? Because it is just a virtual thing, you can let him see that this person is good, this person is good company, at least before the quotation, he may have a little more impression. Of course, you may be ranked first, and some are ranked second, but you are definitely not the only one on the same ladder. There may be three, four, or five. We often think, how can we attract him? Where is my selling point? It may be my high cost performance, and my ability to serve is eternal, my ability to be responsible, and so on.

Because I think Global Sources is very accurate, I want to follow you as much as possible, and I also want to create more accurate service value.