Fluidity brings outsized inclusivity

Photo by Rodnae Productions from Pexels

Unisex fashion has come a long way. In this decade's incarnation, diversity capturing the range of the pride rainbow is the key element. On the safer end of the spectrum, bland basics are elevated to solid staples that appeal to all genders. Think denim jackets and jeans, crisp cotton shirts and classic camel overcoats.

Directional silhouettes such as a boxy fit or cocoon shape overtake the need to label different cuts for men and women.

Streetwear, which has long eschewed the segregation of sexes, is another direction to take. Oversized hooded fleece pullovers and joggers with graphic logos and prints attract the younger set, while plain versions in the season's latest colors are crowd pleasers.

In the middle, suits in fancy fabrics are an easy way to experiment. Brocade and embroidered silk in neon and jewel tones are the perfect foil for trousers and blazers, calling to mind modern androgynous style icons, including Tilda Swinton and Jared Leto. Play with exaggerated cuts like peplums and raglan shoulders to subvert the natural figure, or keep them simple and slim.

Flamboyance marks the opposite end. Inspired by the likes of Harry Styles, Jonathan van Ness and Cody Fern, more customers beyond cis-females want ultrafeminine clothes. A key piece could be a loose poet blouse with oversized sleeves and pussy-bow necklines that easily fit more muscular figures. So is a mesh shirt that flatter a broad, exposed chest.

No matter where you position your brand in that spectrum, making your designs available across traditional gender sizes is paramount to success. Accommodating large variances in body shapes can be challenging but a worthwhile investment to signal authenticity to consumers.

Find garment suppliers with experience in sampling and fitting on GlobalSources.com.