Fuhua Electronics: Customer-Oriented Green Upgrade

In the whole interview, the keywords that Huang Zitian said the most were "habit" and "must". He wanted to emphasize that in Dongguan Shilong Fuhua Electronics Co., Ltd. (“Fuhua Electronics”) under his leadership, green manufacturing is a necessity and a habit.

In fact, it is Fuhua Electronics' high-quality customers that drive green manufacturing to become a habit and a necessity. In its customer list, British Telecom, Siemens, Philips and other "Fortune 500" companies are on the list.

These high-quality clients have successively joined the UN Global Compact and adopted the standards set by the Global Reporting Initiative (GRI) to implement sustainable development strategies. In this process, as a supplier, Fuhua Electronics has continuously upgraded its green manufacturing.

Today, green manufacturing has become a key criterion for Fuhua Electronics to select customers. "We must choose the right customers for each other, and the different ways are different from each other." Chairman Huang Zitian said.

Green manufacturing is a must

Recalling that human beings have just entered the 21st century, the global climate and natural environment have further deteriorated, and the United Nations and governments have improved their response action. As the main body of economic and social behavior, enterprises take on more social responsibilities.

Europe and the United States have introduced a series of regulations, directives or standards related to green manufacturing, which stipulate that all products sold in the European and American markets must meet relevant conditions and obtain relevant certification, otherwise they will be subject to huge fines or directly refused to import.

These regulations, directives or standards are common: REACH ("Registration, Evaluation, Authorization and Restriction of Chemicals") issued by the European Union, WEEE ("Waste Electrical and Electronic Equipment"), RoHS ("Waste Electrical and Electronic Equipment Directive") Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment Directive) and ErP (Energy-Related Products Directive); FCC (Federal Communications Commission) standards, UL (Underwriters Laboratories) standards and Energy Star ( Energy Star) standards.

They have made strict regulations on energy saving, environmental protection, safety and other indicators of products. Obtaining these green manufacturing-related certifications has become a stepping stone for Chinese companies to open up the European and American markets.

Generally speaking, companies in developed countries in Europe and the United States have relatively standardized management, strong market orientation, and strong risk awareness. Therefore, they implement green manufacturing-related regulations, directives or standards without compromise, and require their suppliers to also resolutely implement them, and these suppliers in turn require their own suppliers to resolutely implement them. In this supply chain, customers, suppliers, and suppliers of suppliers have formed a community of interests, with one prosperous and one lost.

Huang Zitian knows the truth. Fuhua Electronics' main power supply products involve 12 major categories and 48 subcategories of parts and components, and there are more than 100 suppliers. All these suppliers are required by Fuhua Electronics to meet the EU certification standards, because once a supplier fails to pass the EU certification, if a Fuhua Electronics product contains a part that violates regulations, the entire product will also violate the regulations, which will bring immeasurable consequences. loss.

"We do business with customers of big brands, and he must ensure your stability. For example, if I can't deliver the goods to my customers, my loss may be 1 million, but the customer may lose 10 The sales of 100 million yuan, and even the joint responsibility behind it is 100 billion yuan, we cannot afford such a responsibility." Huang Zitian said, "We are very careful when choosing suppliers, because you have to go to the kitchen and watch him cook this item. Fish is very hard work. If you find a kitchen chef who cooks fish deliciously, you will be at ease if you invite him to cook. So this can't depend on people watching, you have to choose high-quality suppliers who can meet EU requirements Supplier, that's the main thing."

As customers such as British Telecom, Siemens and Philips have joined the United Nations Global Compact, they have adopted the standards set by the Global Reporting Initiative to upgrade green manufacturing to include employee rights, health, safety, anti-corruption, etc. For sustainable development or corporate social responsibility, Fuhua Electronics has also upgraded its green manufacturing practices under the review of these customers. It once spent 2 years under the guidance of British Telecom, and finally passed the certification of corporate social responsibility.

Nowadays, Chinese local companies that are at the forefront of globalization, such as local telecommunications giants, are also increasingly joining the United Nations Global Compact, adopting the standards set by the Global Reporting Initiative, and implementing sustainable development strategy.

In order to win high-quality customers at home and abroad, local suppliers must upgrade their green manufacturing systems and practices. "This is a must." Huang Zitian said. Therefore, Fuhua Electronics has become an excellent supplier of local communication giants.

Green manufacturing is a habit

In Fuhua Electronics, green manufacturing has become a habit. Habits go through a process of formation.

From the simple energy saving, environmental protection and safety of products, to the energy saving, emission reduction, environmental protection and safety of enterprise operations including production, to corporate social responsibility and sustainable development, green manufacturing has gone through an upgrade process. Driven by the "Fortune 500" customers, Fuhua Electronics has formed a habit in the upgrade of green manufacturing.

In the past ten years, Fuhua Electronics has implemented corresponding measures and passed the "Energy Star" fourth and fifth generation certification successively. It becomes a habit. "We have launched a new series of multi-interface USB chargers. This new product has been planned since 2014 and has been certified in early 2015. The products required by the sixth generation of 'Energy Star' have been planned one year in advance. "Huang Zitian said.

In developed countries in Europe and the United States, companies began to do green manufacturing 30 years ago. They have long since formed a habit. Regulations, directives and standards related to green manufacturing are also initiated by developed countries in Europe and the United States and continuously upgraded. For Fuhua Electronics, it has inherited the habit of green manufacturing from high-quality customers in Europe and America, and regards green manufacturing as the basis for selecting customers.

"From this habit, European entrepreneurs did this 30 years ago, and we started doing it 15 years ago because our customers had this requirement." Huang Zitian said, "So when we make our own choices, we don't choose customers that are not environmentally friendly or green. We can only have gains and losses, and we can only give up those customers. It is impossible for a company to be environmentally friendly and not environmentally friendly. Then we can't control it. So we will feel very relaxed after all the work is done, and it will be no different."

He paused for a while and then said: "It's like our company and the employees. Well, we feel that the products we make are the most cutting-edge green power sources in the world, which makes us feel a certain pride."