Girls born in the 1990s started from scratch - making Made in China no longer low-end!

"I hope Made in China is no longer synonymous with cheap and inferior quality, I hope to tear off these labels!" Shao Yiqun expressed her voice as a new generation of industrialists.

As a post-90s generation, Shao Yiqun likes novelty and high-tech things like her peers; unlike her peers, she is not flashy and restless, but more practical and practical . Due to his personality, Shao Yiqun decided to devote himself to manufacturing.

“I prefer real products, things that can be touched and seen, rather than the seemingly illusory industries of the Internet and real estate. I see them being made in my factory, Then I sell them, which gives me a sense of accomplishment. Also, even in traditional manufacturing, there are many new models to be discovered, which is actually a very interesting thing.”

After graduating from university, Shao Yiqun entered a factory with more than 5,000 people and worked as a foreign trade salesman. The work here has made her familiar with the whole process from production to sales in the lithium battery industry, which has accumulated rich experience for her to start a business in this field in the future.

▲ Shao Yiqun: Make Made in China no longer low-end!

In 2012, Shao Yiqun and his friends founded a foreign trade company after coming out of the factory. Shao Yiqun, who is not limited to a single foreign trade business, decided to transform into manufacturing. So at the end of 2014, Shao Yiqun founded Shenzhen Tuonengyi Lithium Battery Technology Co., Ltd. The company is a company specializing in the production and processing of lithium battery packs, electric scooters, electric balance vehicles, uninterruptible energy, UPS, plastic parts and other products. It has two modern production bases, and the exporting countries are the United States, Germany, France, Russia, Japan , Korea and Singapore.

In the early stage of the business, with no resources, Shao Yiqun quickly accumulated the first pot of gold with certain sales talent and tenacity. It took almost two years to follow up with one of the customers. Shao Yiqun has been insisting on contacting customers and paying attention to the dynamics of the other company. Professional insights. Finally one day, the customer decided to take the company's order to Shao Yiqun to do it. Shao Yiqun, who received the order, attaches great importance to it. For her, this is not only an order, but also a recognition. With the recognition of customers again and again, Shao Yiqun's career is getting bigger and bigger. In 2015, the company's sales were more than 10 million; in 2016, the sales doubled to 30 million.

New model of traditional industry

As for products, Shao Yiqun positioned it in the mid-to-high-end market in the segmented field, and she firmly refused to take the popular and low-cost route made in China in the past. Even in the traditional industry of lithium batteries, she always insists on trying to explore new models to add more added value to products. She has the following two points of experience:

First, pay attention to product design. "In traditional industries, such as making cups, you can also make your own innovations. The same is true for lithium batteries. We use lithium battery packs to meet the more detailed requirements of customers; the secondary protection function is adopted for the battery to make the battery safe in terms of performance. There is a greater guarantee; in terms of craftsmanship, our lithium batteries are also packaged in waterproof and ventilated packaging, which improves the customer's consumption experience."

Second, different sales methods. "The traditional sales method in the past was very rigid and believed that the customer came first. Once you hold this mentality, it will have a certain impact on the product image. I don't think there is a concept of 'customer is God'. I think the relationship between customers and enterprises is The time is equal. Enterprises provide services to customers and bring certain benefits to customers. What we do is to provide value, and we serve matching customer groups. If we just blindly pursue low prices, it does not belong to us. target customers.”

The order from Russian customers can well reflect Shao Yiqun's insistence on these two points. The request of Russian customers is to customize electric scooters of world-renowned luxury brands. This is a competition-type professional scooter with high performance requirements. And Tuoneng Yi's consumer group is professional players, and its positioning is just in line with it. However, due to the small scale of the company, the customer did not identify Tuonengyi at the beginning, but just took its products back to the headquarters for testing. Subsequently, after the test and comparison of products from many manufacturers, the Russian customer finally chose Tuonengyi. Tuoneng Yi uses high-quality products to let the other party understand the market segment, and it is the kingly way to specialize the product. "Scale is not the only criterion for measuring the manufacturing level of a manufacturer. The wide coverage of products does not mean that it is suitable for customers in sub-categories. For example, to make a high-speed and stable electric scooter, in this sub-field, we may It's better than some big companies because we are professional enough in this sub-category."

It is understood that in order to meet the requirements of specialization, Tuonengyi has also made a lot of efforts and blood. As for the adjustment of the folding angle of the car, the board has been beaten more than 2,000 times, and the number of discarded devices is impossible to calculate. However, with continuous attempts and efforts, Tuonengyi finally obtained this patented technology and achieved the goal of fast folding in one second. In addition, this professional scooter needs to have a good shock absorption effect because it needs to meet the requirements of uphill and downhill, stairs, etc., and also needs to integrate stability and speed. What is valuable is that while breaking through this major difficulty, Tuoneng Yi also guaranteed safety performance. "We have all fulfilled these requirements very well, and we have produced so many products without any quality problems."

Mission and responsibility

Shao Yiqun through his own The manufactured products are a good interpretation of the new generation made in China, and the low-end will no longer be the image of Chinese products. Recalling the early days of the company's establishment, Shao Yiqun often encountered a very headache. "Some customers ask why the products are not cheap after they get the company's products. They think that the products made in China should be cheap. In fact, I am very unhappy after hearing this. When people mention the products made in China, they think of cheap and inferior quality. However, , I think this is all in the past. Now made in China, both in terms of products and services, have improved a lot. I hope that when people think of made in China in the future, they will think of high specifications and high standards. Quality."

Under the new normal, China's manufacturing industry is facing transformation and upgrading, the cost is rising, and the pressure on enterprises is increasing. As part of the transformation wave, Shao Yiqun thinks this is a good thing. She said: "In fact, this is to promote China's manufacturing industry to improve product performance, while shuffling out some inferior companies that disrupt the market. In this way, everyone will enter a healthy competition through the pros and cons of products, not the past. price war.”

Shao Yiqun believes that the industrialists of the previous generation were very brave, they dared to work hard, dared to pursue, and were especially able to endure hardship and perseverance, which was very admirable. The new generation of industrialists will be more active in thinking, have a more personalized understanding of products, and are also following a segmented market. With the increase and improvement of cross-border e-commerce platforms, Tuonengyi will develop in the direction of B2C and establish its own brand in the future.

Speaking of the mission and responsibility as a new generation of industrialists, Shao Yiqun said: "Let's not talk about the magnificent words of national revitalization, I only hope that our generation can change the world's impression of "Made in China". When people mention made in China, they will feel that this is a guaranteed product."