Global Sources Hong Kong Consumer Electronics Show Live Report

Global SourcesUpdated on 2023/12/01

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Global Sources Exhibitions

As the world's largest electronic product procurement event, the Global Sources Consumer Electronics Show is very lively and colorful. Exhibitors from mainland China, Hong Kong, Taiwan, Japan, South Korea and other exhibitors are designing and negotiating at the booth. Area layout and product display on the Eight Immortals crossing the sea, each showing their magical powers; channel dealers, brand dealers, big buyers and small cross-border e-commerce buyers from all over the world have worked tirelessly to visit the entire exhibition hall; the organizer provides a variety of thoughtful and meticulous services , Moisturizing things silently. Come and follow the lens of the CEConline reporter to the exhibition site, not only watching the excitement but also watching the doorway.

Exhibition booths Eye-catching

The reporter found that due to the increase of booths, compared with previous exhibitions, the passages in the exhibition hall have become narrower, and occasionally there will be a feeling of rubbing shoulders when there are many people. With the improvement of suppliers' brand awareness, the overall booth layout is more and more refined and personalized. In addition to the special booths on both sides of the aisle, even the standard booth of 9 square meters is highlighted by exquisite poster design. Features of respective businesses and products to attract professional buyers.

This year, several suppliers have chosen double-deck booths. In the same area, the exhibition area and the negotiation area are separated. Buyers who have opinions are invited to go upstairs to discuss in detail, and the privacy is much better. The reporter was invited to visit the second floor of the Shenzhen Hehong Industrial booth, which is located in a prominent position in Hall 3. They have won the Best Booth Design Award for two consecutive years. This year, the booth with mainly gray tones combined with black looks very noble. There are two negotiation rooms upstairs, and several groups of personalized design products recommended by the designer's avatar are displayed on the wall, Zeng Huiliu, the company's senior marketing manager, told the world. Managers, because they often cooperate with big buyers and big brands in Europe and the United States, the company pays special attention to brand image and booth design. Every year, the investment in this area is generous, and good promotion results have been achieved.

With the development of e-sports industry The popularity of related products has also triggered a new round of business opportunities. Many suppliers have built highly professional gaming mice and keyboards with relatively high technical requirements, which have become new hot spots at the exhibition. The hot girls in camouflage outfits and holding gaming keyboards and mice are eye-catching. Companies competing for chairs are also coming to grab some heat.

Salute to buyers who fight from morning to night!

From 9:00 a.m. every day, many overseas buyers enter the exhibition hall from the airport express with suitcases and suits. Business communication, waiting for them to pick up at the door; some drove straight in, rushing to the familiar product booth. The youngest buyer, Jack, was only 12 years old. He followed his father all the way from the United States to enter the exhibition hall early. His father pointed him along the way how to communicate with suppliers, how to discover new fashion trends from exhibits, and how to judge the quality of products.

Buyer Kate from Russia She is over 50 years old and is very interested in the newly designed electric bicycle. She rode a few laps in the test area and told reporters: "I like this kind of small, flexible and strong design product at first sight. Lightweight electric vehicles are great for older people and she really wants to learn more about them.”

According to the data released by the organizer, the number of buyers entering the exhibition on the first day of the exhibition increased by 12% year-on-year, and the number of buyers entering the exhibition on the second day was higher than that of the first It has increased by 45% every day. When the exhibition hall is about to close, some buyers find that the exhibitors at the booth they are interested in have pulled the curtains and leave, so they scan the QR code in the upper right corner of the exhibition board to learn more about this company online.

Back to the hotel lobby at night, I also saw several professional buyers sitting together and comparing samples with a lot of color pages and Global Sources magazines. They traveled thousands of miles to Hong Kong to participate in the exhibition by plane for more than ten hours. Naturally, they hoped to find suitable products and products. Suppliers, to successfully complete the established tasks, it is impossible not to work hard!

The team of exhibitors who make concerted efforts

Keep troops for a thousand days and use them for a while. After a long period of full preparation, all exhibitors are in full swing, not only wearing uniform work clothes and placing their own products for exhibitors, but also preparing candy, chocolate and small gifts for buyers who come to negotiate and inquire. Before the start of the exhibition, everyone took a group photo with their company's products, and their faces were filled with happiness.

This year's balance car test area The performance is no longer displayed by professionals, but by the employees of the company. Although it seems that the action is not standardized, they feel very proud to have the opportunity to showcase the company's products and performance in person.

The Maker Zone points to the future

STARUP booths have grown from about 20 to 350 at the beginning. The exhibition area has been relocated from Hall 9 to Hall 2 this year, and the area has expanded a lot. In the past three years, the maker space of the Global Sources Exhibition has helped start-ups find supply chains and sales channels, creating a real hardware maker ecosystem for start-ups. The reporter saw that 70% of the Maker products exhibited this year were micro-innovation, and 30% were original. Among them, the gloves used to change music with gestures, the sleepy treasure that used electrode stimulation to eliminate driving fatigue, and the unmanned automatic infrared tracking shooting. The machine accessories module has attracted many onlookers. Whether it is investors, buyers or suppliers, they are willing to go to the Maker Zone to find innovative inspiration.

In just a few days of the Consumer Electronics Show, the reporter saw the joint efforts of suppliers and buyers In the future, the rapid application of technology into products will not only promote the development of the industry, but also bring people a better life.

Photo/Global Sources Consumer Electronics Show site

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