H&M to unveil extensive line of beauty products

Global SourcesUpdated on 2023/12/01

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H&M's is set to release a 700-piece beauty line in Fall 2015.

Image courtesy of H&M

Stockholm, Sweden-based H&M announced that it would be launching its beauty collection this Fall 2015. According to reports, the 700-piece line, which would eventually expand to 1,000, includes lipsticks, nail polish and even beauty tools.

The line features two collections: Premium and Conscious. The latter is Ecocert-approved, and free from dyes, synthetic fragrances and GMO ingredients. This range also makes use of sustainable manufacturing processes and recycled materials for a reduced impact on the environment. According to the Swedish brand's concept designer, prices would be comparable to those of drugstores and other retailer brands.

Venturing into beauty products is a good move for the retailer, as beauty junkies do not have to visit the makeup counter elsewhere when the bronzer they need is just a few steps away from the latest fashion steal.

View a comparison table of selected makeup and costemic suppliers on GlobalSources.com

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H&M to unveil extensive line of beauty products

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