Hottest Eyebrow Trends

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Different seasons come with different trends and eyebrow styling is no exception. Beyond protecting the eyes from sweat, water, dirt and dust, eyebrows are considered the most expressive and most defining feature of the face as they can make a world of difference on how a person looks.

Eyebrows can dramatically impact the overall appearance of a person and boost his or her confidence. They can make a person look young or old, confident or timid, classy or playful, and enhance or balance the other facial features of a person. The length, shape, and arch of the eyebrows can significantly enhance the natural contour of the face.

Although genetics play a role in determining a person’s eyebrow texture, shape, color and thickness, this does not mean that one can no longer experiment and play with their brows and transform them. This is when eyebrow styling and grooming come into play. Today, we live in a world where eyebrow styling and grooming have become a beauty obsession, with social media platforms like TikTok and Instagram further influencing the popularity of eyebrow enhancing.

The growing eyebrow grooming industry

Per Research and Markets, the global market for eyebrow grooming tools will experience rapid growth from 2023 to 2027, owing to the rising consciousness of consumers towards personal grooming and the increasing population of working women. Social media has also given rise to market segments for men whose interest in overall grooming has increased in recent years.

Eyebrows have become such an essential aspect of beauty that they've garnered a whole industry dedicated to them. From threading to waxing, microblading to tattooing, the range of procedures available to achieve the perfect brow is astounding. Additionally, the market is flooded with countless eyebrow products – from pencils and pomades to gels and serums – all designed to help us achieve the desired look.

Eyebrow styles and shapes

Eyebrow grooming and styling have evolved significantly over the years, marking a notable growth pattern in the eyebrow services industry. With the advent of 2023, the market trends are set to take another turn.

Eyebrows are no longer a neglected feature, but a significant part of our beauty routines, molding and shaping our facial expressions and enhancing our overall look. Over the years, different eyebrow trends, styles and shapes have come and gone. As eyebrow trends continue to change and develop, staying up-to-date with the latest trends can help buyers stay head of the curve and over the best eyebrow styling and grooming tools that meet the needs of their customers.

Top 10 Eyebrow Trends in 2023 and Beyond

It's time for businesses to align their product offerings with anticipated demand. Here's a comprehensive look at the eyebrow trends predicted to rule 2023 and into 2024.

Brow Lamination

Brow lamination, a process that adds adhesive to the brow hairs to create a fuller look, is set to gain traction. Spearheaded by celebrities like Gigi Hadid, this trend has caused a surge in demand for lamination services. Offering products like eyebrow glue could boost both in-store and online traffic.

Bleached Eyebrows

The bleached eyebrow trend is another style that is popular. Celebrities like Kendall Jenner and Bella Hadid have been pioneers of this trend, making it an appealing choice for those who view makeup as a form of self-expression. Brow bleaching services and pigmented brow pomades are expected to be in demand.

Soft Tints

For those who prefer a softer look, tinted eyebrows are likely to be a popular choice. Consumers may opt for eyebrow powder to subtly enhance their brows without overpowering their facial features.

Natural Brows

Embracing natural brows is another trend that is likely to take center stage. This trend aligns with the ongoing shift towards natural beauty and self-acceptance. Eyebrow pencils, especially those that fill in the brows subtly, are expected to be in high demand.

Skinny Brows

Taking a leaf from the 90s, the skinny eyebrow trend is making a comeback. High-quality tweezers will be essential for businesses looking to cater to this trend.

Microblading

Microblading, a semi-permanent tattooing technique, is forecasted to continue its popularity streak beyond 2023. This bodes well for businesses dealing with tattoo needles and ink.

Straight Brows

Straight eyebrows, reminiscent of style icon Audrey Hepburn, are expected to resurface in 2023 and the years to come. To cater to this trend, businesses should consider stocking high-quality brow wax with spoolies.

Shaved Brows

The shaved eyebrow trend is a style in which one or both eyebrows are partially or completely shaved off. In recent years, the shaved eyebrow trend made a comeback in mainstream fashion and beauty. Many celebrities, such as Cara Delevingne, Rihanna, and Miley Cyrus, have been seen sporting shaved or partially shaved eyebrows on red carpets and in fashion campaigns.

Colored Brows

With alternative fashion holding steady, colored and glitter eyebrows are set to continue their reign. Businesses can cater to this trend by offering colorful mascara, which consumers can use to add a pop of color to their brows.

Jeweled Brows

Jeweled brows are predicted to be a major trend through 2023. Businesses can meet this demand by selling skin-safe crystal stickers and rhinestones that are easy to attach.

Fluffy Brows

Driven by celebrities like Dua Lipa, fluffy eyebrows will continue to be a popular choice. Businesses should consider stocking blank spoolies, brow gel, and wax to cater to this trend.

Conclusion

In 2023, the beauty industry will see a shift towards personalized and versatile eyebrow trends. From glued eyebrows to straight brows without arches, the preference will vary based on individual style and appearance. Businesses need to stay attuned to buying trends and consumer needs to remain competitive.

FAQs

What is the current trend for eyebrows?

Eyebrows that reflect individual styles and tastes are dominating the 2023 eyebrow trends. Natural-looking brows, which emphasize the unique features of the face, are expected to continue to be popular. Korean-inspired straight eyebrows, which give a youthful, innocent and minimalist look, have also been gaining popularity among celebrities, influencers and even the general public. The bold and edgy bleached eyebrow style, which is popularized by high fashion models, is now being embraced by a younger demographic. Other eyebrow trends of 2023 that are also gaining traction are fluffy brows, ombre brows and well-groomed, glossy brows that stay in place all day.

What are the TikTok brow trends?

The world of TikTok is a treasure trove for beauty trends and the eyebrow department is no exception. The "fox brow" trend, which involves lifting the tail end of the brow to create a more angled, fox-like appearance, is a TikTok favorite. The "shaved eyebrow" trend has also been making rounds on the platform. This involves shaving a small section of the brow to create a split brow effect. The "brow lamination" trend is another TikTok favorite. This is a semi-permanent treatment that involves setting the brow hairs in place to create a full, fluffy look. It's perfect for those with thin, sparse brows who want to achieve a fuller appearance. Other wearable eyebrow trends that are also popular in TikTok include straight brows, bleached brows, thin brows, brow lamination, microblading treatment and natural brows.

Are straight eyebrows trending?

Originating from Korea, the straight eyebrow trend ditches the traditional arched brow for a straighter, more horizontal shape. The result is a youthful, innocent, and soft look that has been embraced by many beauty enthusiasts worldwide. The straight eyebrow trend is expected to continue beyond 2023, as more and more individuals, both men and women, are embracing the uniqueness and individuality that it brings.

Gallery View of Popular Eyebrow Tools

1. Brow cream 

Company: Shenzhen YRSOOPRISA PRO Beauty Co. Ltd

This Yrcosmetics47 brow cream from Shenzhen YRSOOPRISA is long-lasting, smudge-proof and water-resistant. It is available in six shades and made from cruelty-free, vegan ingredients ISO 9001 and 14001-compliant Shenzhen YRSOOPRISA provides OEM and ODM services.

MOQ: 100 pieces Price: $0.90 to $3.08 Lead time: 7 to 45 days

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2. Eyebrow shaping kit

Company: Market Union Co. Ltd

The Sssc44 from Market Union is an eyebrow shaping kit that consists of a brush, stencil and dark gray, dark brown or medium brown eyebrow powder. The powder has a shelf life of three years. Market Union exports all of output, and provides OEM and ODM services.

MOQ: 500 pieces Price: $2 Lead time: 7 to 15 days

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3. Eyebrow gel

Company: Fujian U Know Supply Management Co. Ltd

Available in shades of light brown, dark brown, black brown, dark grey, brunette and blonde, this RMG3434 eyebrow gel from Fujian U Know is long-lasting, nonfading and water-resistant. Fujian U Know has more than 20 years’ experience.

MOQ: 30 pieces Price: $1.20 to $1.50 Lead time: 7 to 10 days

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4. Eyebrow pen

Company: Skylark Network Co. Ltd

Skylark’s 081 eyebrow pencil is water-resistant and comes in seven colors. ISO 9001:2015-certified Skylark has more than 20 years’ export experience.

MOQ: 480 boxes Price: $0.30 to $0.34 Lead time: 15 to 25 days

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5. Eyebrow scissors

Company: Jinjiang Jiaxing Co.

Made of plastic and stainless steel, this Eyebrow Trimmer-032IO from Jinjiang Jiaxing is for right-hand use. It comes in various colors, weighs 11.6g and has a length of 125mm. Jinjiang Jiaxing’s 30,000sqm factory rolls out 200,000 units monthly.

MOQ: 1,000 pieces Price: $0.60 Lead time: 15 to 25 days

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6. Eyebrow powder

Company: Jinjiang Jiaxing Supply Management Co. Ltd

This three-color Eyebrow Powder-027HF from Jinjiang Jiaxing Supply is water-resistant. Jinjiang Jiaxing Supply has more than 20 years’ manufacturing experience.

MOQ: 1,000 pieces Price: $1.50 Lead time: 15 to 25 days

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7. Eyebrow tattoo machine

Company: Quanzhou Maxtop Group Co. Ltd

Made of aluminum alloy, this NPP-107-64 eyebrow tattoo machine from Quanzhou Maxtop has up to three-hour battery life, 0 to 3.2mm needle protrusion, 5W motor power, and 5V starting and 7 to 8V working voltage. Quanzhou Maxtop provides OEM and ODM services.

MOQ: 5 units Price: $61 to $65 Lead time: 15 to 25 days

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8. Microblading pen

Company: Dongguan Shuangxin Industry Co. Ltd

From Dongguan Shuangxin, this SP-22011503 microblading pen can be made of brass, carbon steel, stainless steel, copper, aluminum, copper, bronze or iron. It comes in custom designs and various surface finishes. ISO 9001-compliant Dongguan Shuangxin provides OEM services.

MOQ: 50 units Price: $0.001 to $0.10 Lead time: 10 to 15 days

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9. Electric eyebrow trimmer

Company: Huangyuxing Group Co. Ltd

Huangyuxing markets this ET-03 electric eyebrow trimmer with 18k gold plating, hypoallergenic D head and built-in LED light. Huangyuxing lists H&M and Fila among its key customers.

MOQ: 100 units Price: $1.40 to $1.60 Lead time: 5 to 15 days

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10. Eyebrow powder kit

Company: FCN Cosmetics Co. Ltd

FCN’s eyebrow powder kit consists of a mirror, eyebrow brush and three-color eyebrow powder. FCN has a 20,000sqm dust-free workshop.

MOQ: 1,200 pieces Price: $1 to $1.50 Lead time: 5 to 60 days

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