How can enterprises make intelligent investment?

The host of this issue: Xiao Qing

He Wanmin: Vice President of Comau Group China

Wu Hongli: Vice President of Xiamen Kehua Hengsheng Co., Ltd.

Ren Hongjun: Chairman of Henan Hanwei Electronics Co., Ltd.

Deng Qiuwei: President of 360 Smart Home

Question 1: The difference between intelligence and automation is where?

Zhang Guoping, Deputy General Manager of Electric Kiss Technology (Shenzhen) Co., Ltd. asked: Now whether it is a traditional industry or an emerging industry, everyone is talking about intelligence and automation. What is the difference between them? Is it just a change of words? In our understanding, intelligent production can replace human production. When we upgrade automation to intelligence, what role can intelligence bring to us?

Wu Hongli: From the perspective of robots, the difference between automation and intelligence is that one lacks the ability to learn and the other has the ability to learn. Robots in the automation stage are programmed by people based on the perception of objects and programmed by the operator; robots in the intelligent stage use sensors to learn what the space is like, and learn people’s crafting experience. It has an expert system. , can generate programs by itself, without human help.

Chinese enterprises, especially private enterprises, are mostly labor-intensive and in the stage of industrialization. I think the transformation to intelligence will go through three stages: the first step is to industrialize, to find a way to change the previous production method that was completely dependent on people and rely on manual operations; the second step is informatization, which helps us manage through informatization. , to manage our research and development, sales, production, social services, human resources, etc., to improve the efficiency of our work; after these two steps are completed, we will do intelligentization. Use intelligent equipment to develop the brain of the robot, so that it has the ability to think, and establish a big data management system to manage the data of the robot and the data of the production equipment. I think that's the goal of intelligence.

Deng Qiuwei: When we promote the replacement of people with machines, it means that there are more eyes, more sensors, and more information collection platforms in the manufacturing field. By collecting data from the production line, you can know what's going on in the factory, and make your decisions available through an information-based platform. In addition to robots, there are intelligent equipment in an intelligent factory, which will generate a lot of data. Mobile terminals process the collected data, make decisions, and directly communicate the decisions to the production line. Even managers can see all the factory videos and all data changes on the mobile platform.

Question 2: How can intelligent manufacturing meet individual needs?

Peng Shihua, general manager of Shenzhen Aside Trading Co., Ltd. asked: I represent the traditional industry, the clothing manufacturing industry, the demand for clothing production has changed a lot, and now there are more small batches of production, unlike before Lots of orders. How can intelligent manufacturing meet the changing needs of customers?

Wu Hongli: 65% of our company's orders are customized, and each customer's needs are different, which is also the driving force for our transformation. We used to develop products and sell them to customers. We made standard products and standardized them to form economies of scale. Now this approach needs to be changed, and we must consider how to accurately identify customer needs, how to meet customer needs, and formulate according to customers to put forward demands on our supply chain, especially the back-end supply chain. To this end, we have completely changed the current layout. We do not engage in the so-called production line, but pursue the flexibility of production. We have a production method called job down, which has several characteristics: fixed output, fixed plan, fixed personnel, fixed time. We require employees to have multiple skills. Our workers are no longer workers, but engineers of production. They coordinate the way we produce, the entire supply chain and suppliers. Our transformation is to meet the customized needs of our customers.

Ren Hongjun: As an enterprise, it is necessary to transform the needs of customers into the capabilities of the enterprise. When an enterprise reaches a certain size, CRM needs to be built, as well as ERP. On the one hand, after the product goes out, the data comes back, and it is possible to perceive the service situation of the product in the user, from which we can gain insight into the change of the customer and capture the heart of the customer. On the other hand, it is possible to keep abreast of the condition of the product. The information of the two can be transformed into the driving force of enterprise innovation, grasp the direction of innovation, and better meet customer needs.

He Wanmin: The practice of Industry 3.0 is to find greater scale. When we were doing virtualized factories and debugging, this cost was very high. Is there a buyer? What is this source based on? Not the customer's needs, but the problem point based on the customer's anxiety. For example, if we produce 300 more cars per day, the output value will increase by 100,000 yuan, and the time saved is its output value.

Morgan Motors judges that the future market demand is for young people, young people need a personalized lifestyle, and a personalized lifestyle must be supported by personalized products. Morgan Motors invited young Chinese girls to select the car's appearance and built-in configuration from a menu of options, and then spent two months, from design drawings, parts production to assembly, to produce a personalized car. Strangely, there is no automation in this case, only the automated process of mental flow.

Needs are created, if you are simply chasing them you are already behind. You must see that there must be a gap in this demand, which is not so perfect. What is the unbeautiful thing, the imperfect thing, this is probably the space that can be done. Find the "Minimum Viable Product (MVP)" and discover the value of your existence from the market segment.