In the current trade environment, why should we emphasize

With the changes in the business environment and Sino-US trade frictions, export companies are facing more challenges, and corporate profits will be affected accordingly. In the environment of the Internet of Everything, should companies choose to win-win or stay on their own? In fact, profit is a necessary condition for the survival of an enterprise, but many far-sighted enterprises pursue more meaningful ideals while pursuing profits, such as better serving customers and helping enterprises achieve a win-win situation between upstream and downstream...

David George Haskell, in his book The Invisible Forest, states that "evolution draws no boundaries, and all life is both predatory and united. "There are natural feedback mechanisms and self-adjustment mechanisms in natural ecosystems, in which components are related and affect each other, and the entire system achieves dynamic balance through continuous self-adjustment. Similarly, while pursuing profits, enterprises need to find their own corporate positioning, associate their own upstream and downstream enterprises, and participate in the construction of the industrial ecology of the entire industry. From the perspective of the long-term development of the industrial ecology, enterprises and products in the ecosystem are also interconnected. Through appropriate resource integration methods, complementary advantages and resource sharing can be achieved.

Online and offline work together to build an industrial ecology

If export companies want to develop better in the entire ecosystem, they must clearly see the environment in which their trade is located. The Guangdong-Hong Kong-Macao Greater Bay Area has certain regional advantages in terms of trade ecology. The total economic volume of the entire Greater Bay Area planned by the state exceeds 1.4 trillion US dollars, and the total foreign trade volume exceeds 1.8 trillion US dollars. In the conception of the entire Greater Bay Area, each city in the Greater Bay Area has more opportunities for complementary resources, which will also bring more business opportunities for enterprises in terms of market development.

In addition, the national "One Belt, One Road" policy covers many economic opportunities. There are more than 26 countries and regions along the route, and the total length of the railway is 81,000 kilometers. There are many new markets along the "One Belt One Road". How to develop these markets.

If the first two are good for the export ecological environment, then the Sino-US trade friction is regarded as a major impact on the ecological environment.

On March 12th, Global Sources and its leading management media CEConlines jointly held a series of forums on outsmarting the future of export: discussing ecological sharing and win-win (Shenzhen station), Xu Naiqiang, general manager of Global Sources industry Mr. mentioned, "From the global sources buyer data, it can be seen that the number of buyer inquiries from the United States in the fourth quarter of last year and January this year decreased by 18% year-on-year. But it is very interesting, we also see Inquiries from other countries are clearly on the rise.”

While sharing the first-hand buyer inquiry data, Mr. Xu mentioned that my country’s financial risks, labor costs, retail sales channels, etc. In addition to product innovation, enterprises also need talent innovation and sales channel innovation.

▲ Mr. Xu Naiqiang, General Manager of Global Sources Industry

Face to face Sales channels can bring in sincere buyers. The advantage of online channels is that they can cover the entire order process. Export companies should make full use of these channels. Global Sources builds a bridge through the online industry classification website and the offline exhibition in Hong Kong in April and October every year, holding a total of eight export procurement exhibitions in Hong Kong, and holding the Global Sources Electronics Exhibition in Jakarta, Indonesia from December 5th to 7th this year. Enterprises and enterprises, promote the cooperative relationship between upstream and downstream; connect the industry and the market, listen to the needs of the market; connect technology and enterprises, and promote the implementation of the latest technology. Export enterprises should jump out of their closed "balconies", participate in the open stage inside and outside the industry, and build an industrial ecology.

Innovative and pragmatic, take the initiative to create good products

The Sino-US trade friction has an impact on the orders of Chinese export enterprises in 2018, and what is the attitude of export-oriented enterprises to the export market in 2019 Woolen cloth?

In the on-site forum, Professor Zhao Longyue, a doctoral tutor and dean of the Institute of International Governance Innovation, expressed optimism about the development of Sino-US economic and trade relations, and the balance of Sino-US economic and trade relations dialogue is increasingly inclined to China. During this process, Professor Zhao believes, "For Chinese companies, to be more pragmatic, of course, they cannot do without innovation, and cannot be subject to the fluctuations in Sino-US political and diplomatic relations, but should put innovation and pragmatism first. Put first to meet the needs of China, the United States and human society to develop their own products and develop their own thinking."

▲ Doctoral supervisor, Prof. Zhao Longyue, Dean of the Institute of International Governance and Innovation

The trade pattern has changed from the initial price competition to a higher stage of quality competition, and then there is the innovation competition of commodities, that is, the competition of technology. Now the real competition is human compete. Professor Zhao Longyue believes, "China is now the world's No. 1 in terms of export of goods trade, but there is still a lot of room for improvement in service trade, and enterprises should consider the Chinese market as a very important part of the international market in the future. Our Enterprises should not only focus on foreign countries, but the domestic market is also your market. I think the whole room for improvement in the future lies in service trade, and the improvement space for service trade lies in people: serving people, developing talents, whether it is the Chinese market or the international market market."

Hard quality solves the problem of product recalls

"In addition to innovation, good products must also ensure excellent quality". Ms. Liu Shan, sales director of QIMA, said at the forum, "In 2018, the export data reached 1.8 trillion US dollars. China is the top one, but it is worth noting that my country is also the hardest hit country with product recalls."

▲ QIMA Sales Director Ms. Liu Shan

How to avoid recalls due to product shortages? ? As a professional company with more than 20 years of experience in third-party inspection, QIMA gives three-step recommendations: first, do product inspection, inspect products in every link of product production, and ensure product quality seamlessly; second, companies need to manage well The supply chain is also a very important link; the third is that companies should understand the laws, regulations and policies of relevant products in the exporting country in advance.

▲ QIMA inspects every link in the supply chain

Ms. Liu Shan believes that "many manufacturers and brand owners in China are now beginning to take the initiative to pay attention to the laws and regulations and market dynamics of relevant countries, rather than doing this after buyers require quality certification. .If more Chinese manufacturing enterprises put product quality first and take the initiative to pay attention to some national policies, then the process of exporting products from China will be smoother, and some good brands will gradually stand out.”

Mr. Zeng Jianyong, general manager of Shenzhen Zhishang Video Technology Co., Ltd., representative of excellent export enterprises, participated in the sharing of wisdom. He responded with two questions why ecology and win-win are so important at the moment: "If there is no good supplier team, your Can we live better? If customers don’t make money, can we still survive? So, don’t just think about how much money you make, win-win is more important!”

▲ On-site Wisdom Sharing Session of Zhisheng Future Forum

2019 is the 8th consecutive year of Zhisheng Future Forum, and the first Shenzhen Station won the cooperation unit The full support of QIMA. This series of activities aimed to help Chinese export enterprises continue to open up their ideas and enhance their competitiveness. Each event attracted more than 300 export enterprise elites to attend the exchange, and accumulated a good reputation in the industry and had a certain influence. In June, the forum will continue to be held in Xiamen, Guangzhou, Dongguan and other places.