Intel wants to power the future but first must catch up in tablets

Global SourcesUpdated on 2023/12/01

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Intel wants to power the future but first must catch up in tablets

Intel China's Brent Young wants buyers and manufacturers alike to know that the company is committed to mobile.

November 07, 2014

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Intel China's Brent Young wants buyers and manufacturers alike to know that the company is committed to mobile.

Young,company’s director of China Technology Ecosystem and China Product Marketing, was the opening conference speaker at the Global Sources Mobile Electronics Show on October 18, seeking to remind people that Intel is a good solution for those who need versatile and powerful tablets. Young highlighted the fact that Intel puts out the smallest and most powerful mobile chips on the market and that Intel chips can run Windows, giving manufacturers more options in choosing operating systems.

The company is also working more closely with manufacturers in Shenzhen to help put out more tablets, since many ARM-based chip manufacturers have already been helping device manufacturers develop new products.

“When we engage partners to build great devices and great experiences on Intel architecture, we don’t just help you get the device ready and then call it a day,” Young said. “We have a worldwide marketing team who helps you bring that product to market.”

Part of Young’s job, he said after his talk, is to help manufacturers understand what Intel does, since many see the company as only making the piece of silicon that goes in their products and aren’t aware that the company is reaching out to help others create new products around x86-based chips.

Young discussed the different types of chips that Intel now makes for mobile that he said will help new form factors like 2-in-1 tablet PCs grow in the market: Core M, Bay Trail and SoFIA.

Core M is the company’s latest and most powerful technology and its smallest CPU at 14nm. Core M chipsets are meant to run top of the line machines and are best for full Windows PCs and tablets.

Bay Trail and SoFIA (Smart or Feature phone with Intel Architecture) chips are made explicitly for mobile, though. Intel’s latest Bay Trail processors have 4 cores, are 64-bit and can also run Windows. SoFIA has both dual- and quad-core versions, with a choice of either a quad-core chip that supports 3G or 4G. The dual-core SoFIA chip only supports 3G.

Young also touched briefly on wearables, including the company’s acquisition of BASIS earlier this year, and other connected devices.

It’s not surprising that Intel wants to be aggressive in being the go-to chipmaker for the future of the “Internet of Things.”

For now, Intel’s message is still mostly about tablets and the company still needs China to help it catch up in what has become a very aggressive market.


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