Into the Business Hotel Club

Boss, subordinate, business partner_When all the time and space are filled with these familiar and somewhat tiresome faces, tired business people need to occasionally Take a different stance and try to live in another circle. As a result, more and more industry elites have poured into various private clubs and hotel clubs. Most of them have common hobbies and pursue a relaxed living state in the green mountains and forests. But more attractive than relaxing and resting their minds and bodies is that they expand their social circles. In a group of friends with similar levels and backgrounds, casual exchanges may collide with unexpected creative sparks, which cannot be obtained in the narrow circle of the company all day long.
Business hotels, originally only used by managers as a stop on the way for business trips, are now gradually becoming an important communication platform. The club service launched by the hotel aiming at this kind of demand makes the manager more comfortable in the business circle.

Intimate service
Among the guests who spend in star-rated business hotels in big cities such as Beijing and Shanghai, the proportion of local managers is increasing year by year, and many of them choose to enjoy VIP membership treatment. Club service. Michael Leung, who works for a financial company, just joined the Jin Mao Hotel Club not long ago. Talking about his first impression of the place, he still remembers it vividly: "That time, a friend invited me to dine here. As soon as I swiped the card in the foyer, the door opened automatically, making people feel like a VIP. In the bar In the restaurant, the waiter not only called my friend's name familiarly, but also took out his favorite Hennessy cognac, served it with chocolate dessert, and even knew how many ice cubes he wanted to add." The uniqueness of this meal The experience was unprecedented, and Michael was particularly moved. The next day he went to the hotel to pay the membership fee and went through the membership procedures, and has since become a frequent visitor to the club.
Once you become a club member, you can use the hotel's various entertainment, leisure and fitness facilities for free or at a discount, and you can also enjoy special convenience and discounts when booking rooms, cars, and shopping. In the case of a chain-operated hotel group, members of the club can enjoy the same benefits when they check in at any other city branch. But in addition, what makes members more satisfied is the meticulous and caring service. For example, just make a phone call and you can go to the club to enjoy a delicious meal at any time you want; as soon as you enter the hotel, the smiling waiter will help you arrange your favorite seat and so on.
High-end hotel clubs usually stock a variety of famous wines and beverages from China and around the world. Waiters are required to skillfully record the tastes, habits and preferences of different members. From the cooking method of the food to the preferred type of background music, it will be well arranged and thoughtful, and even special tableware and wine glasses will be reserved for the guests. Cao Wei, general manager of Shanghai Longbai Forest Garden Hotel, said that the services provided by hotel clubs are similar to some high-end private clubs, which are different from the standardized services provided to ordinary guests, and bring more humanized services and warm feelings to members. A sense of belonging. So they feel value for money even if they pay a certain amount of membership fee.
Whether it is an important business negotiation, or a banquet to make friends, hotel clubs are increasingly becoming the ideal choice for managers. There is not only an elegant and comfortable environment, attentive and considerate service, but also the private environment will not be disturbed by the outside world, which can especially bring out the noble identity of the owner. When entertaining guests on such occasions, both parties will not feel restrained by being too formal, nor will it be too casual and not solemn as at home. "The success rate of talks here is far greater than that in the office or other occasions during the day." Michael is quite aware of this.

Social Charm
Longbai Forest Garden Hotel Club is located in the western suburbs of Shanghai. Members often hold various gatherings on the European-style lawn, traditional Chinese bridges and flowing water, among pavilions and pavilions. Most of these guests are from various famous joint ventures or emerging private enterprises. The club regularly plans different business or cultural themed activities according to their needs, creating a harmonious atmosphere of communication. "Our hotel is far away from noisy cities. More than 100 acres of forest greenery is our biggest feature and advantage, so many business guests are willing to come here for gatherings and leisure in their spare time." Cao Wei said that years of business positioning have helped the hotel to create a The special reputation of the business circle, many managers are not only willing to put their business training here, but also become members of the Longbai Club and make friends from different industries.
In fact, the hotel club is not just a high-end consumption place, luxury enjoyment is not the fundamental reason for attracting members, its greater charm and value lies in the formation of a high-end membership group, a powerful Social circle, this kind of high-end social networking can bring many business opportunities and pave the way for professional managers.
Every club pays attention to the common tastes and hobbies of members, because it makes it easier for them to form a group. In order to strengthen the connection and communication between members, various "club" activities are colorful. Sometimes it is relatively serious business lectures and forums for managers to express their opinions, sometimes it is a casual cocktail party or tennis and fishing competitions for each other's family members to enjoy. For most members, the club is usually a place for business entertainment, but on weekends, it becomes a private area for family and friends to relax. So some people call the club their third living space: besides home and company, this is the most frequented place.
Industry insiders believe that a high-end hotel club is a very special platform for business communication. Sometimes things that are impossible in ordinary atmosphere can be done in a club. -Because as long as you are a member, everyone is equal. Even if you are the CEO of a Fortune 500 company, it is impossible to refuse the invitation of other members to have a drink and chat in the club. A returnee from the legal profession once found several suitable clients in the club's activities and successfully represented their legal services. It is said that in a certain club in the United States, there was a member who failed in his career and was worthless. It was his member friends who helped him at a critical moment and brought the company back to life.

Applying to join
Some hotel clubs can be obtained through the accumulation of points for hotel nights, while most require an additional membership fee. Different grades of hotel clubs charge different membership fees. According to the difference in service level, preferential treatment and hardware facilities standards, the annual fee ranges from several thousand yuan to more than 100,000 yuan. In addition to paying a one-time membership fee when joining, some also pay a certain amount of activity fees every month. Membership is usually divided into two types: individual and family. Family members can bring their spouses and children under the age of 18 to join the club, and the cost will be about 20% higher than that of individual members.
Generally speaking, the more expensive the hotel club, the higher the requirements for the economic strength and social status of the members. At the same time, strict or even harsh identity verification measures will be used to measure the level of the members. For example, in the articles of association of Furama Hotel Club Dalian, it is clearly written that "all members must have a recommendation from a successful social enterprise, company or famous person". The clubs of these top hotels basically do not openly recruit members, but adopt the "member invitation system", that is, only through the introduction of the original members and through the club review can they be approved to join, in this way to ensure that members have similar identities and tastes , can form an inherent group. Their business philosophy is simple: only provide the highest-end services to the highest-end people.
Michael suggested that the manager said that if you intend to join a hotel club, it is best to first understand the general occupation and quality of the members, "you should measure it in your heart". In this sense, the hotel club is more like a vanity fair with distinct layers, and wealth and identity are the two golden keys to open the door.