Jizhijia: Leading the global smart logistics revolution

Geek+ It is an intelligent robot enterprise leading the global intelligent logistics revolution, and the global AMR market share ranks first in the world (source: Interact Analysis). Jizhijia provides a full range of logistics robot products and solutions to help enterprises achieve intelligent transformation and upgrading of logistics. At present, Jizhijia has deployed more than 10,000 AMR robots around the world, serving more than 300 major global customers such as Nike, Decathlon, Walmart, Toyota, Siemens, etc., and the scale of commercial landing is leading the industry.

Jizhijia was established in 2015, headquartered in Beijing, China, with operations in Asia Pacific, Europe and the Americas, with global sales, operations and service capabilities in more than 30 countries and regions. With its excellent product technology and commercial performance, GeekWire has won the "Robotic Business Review" "Top 50 Global Robot List" in 2019 and 2020, and is the first Chinese logistics robot company in history to be listed on the list. It is the only Chinese company on the list in 2020. In addition, Jizhijia won the TOP10 of the world's most innovative robot companies in 2021 by Fast Company, the world's authoritative business media, and is the only Chinese AMR company on the list.

Zheng Yong is the founder and CEO of Jizhijia. Zheng Yong studied industrial engineering at Tsinghua University and RWTH Aachen University in Germany, and then worked in supply chain management for multinational companies ABB and Saint-Gobain, responsible for the overall operation of key production bases in China from engineering to quality control and logistics. After that, Zheng Yong joined the leading investment fund company - New Horizon Capital, mainly responsible for the post-investment management of portfolio companies, as well as new investment projects in the TMT and robotics industries.

Zheng Yong believes that logistics must be the first important scene for AI and robotics to be implemented. Therefore, in 2015, he founded Jizhijia and pushed the company to lead the transformation of smart logistics, bringing innovative automation solutions to all walks of life. Under the leadership of Zheng Yong, Jizhijia has rapidly developed into a leading enterprise in the industry, providing first-class smart logistics solutions to major companies on four continents around the world. Zheng Yong was also listed on Fortune Magazine's list of "China's 40 Business Elites Under 40".

The global AMR leader, Jizhijia, has achieved sustained and rapid development with its outstanding technological innovation strength and large-scale commercial implementation, leading the global smart logistics revolution all the way.

Jizhijia has the world's leading AMR technology, currently has more than 400 patents around the world, and has obtained 20 standard certifications that meet the standards of many countries around the world. Jizhijia's technological innovation strength has been highly recognized by authoritative media and industry experts around the world. In the global robot authoritative list RBR50 released in 2019 and 2020, Jizhijia, as a Chinese robot company, stands out and is honored on the list, and is rated as the most influential and innovative industry leader.

In terms of robotics, Geek+ has powerful robot navigation perception technology, and the self-developed servo control can achieve excellent motion performance. In terms of system technology, Jizhijia can deeply connect with warehouse management and order systems, realize full-process automation operations in the cloud brain, and integrate industry know-how and operational experience to deeply integrate with vertical industries. Jizhijia's AI algorithm can be combined with self-developed systems such as robots and business software to activate massive data assets with AI algorithms, and data-driven to achieve large-scale complex scheduling, optimization and data intelligence to improve system efficiency. At present, all robots of Jizhijia support 5G, and have been implemented in Suning's first 5G warehouse.

The successful implementation of the robot project is an important comprehensive strength test, which not only tests the performance of the robot, but also tests the reliability of the system, the effectiveness of the program, the ability to implement the project, and the ability to serve. Therefore, large-scale commercial landing means that logistics robot companies have rich scene accumulation, operational experience, in-depth industry understanding and integration, and comprehensive service capabilities.

GeekWire has global service operation capabilities covering more than 30 countries and regions. In the process of global expansion, Jizhijia implements the "localization" strategy, sets up localized sales teams, channels and service partners, and provides products and services in local languages to suit customer needs and habits, so as to achieve team localization and products localized. Jizhijia after-sales and support provide the most suitable service plan and the highest quality service quality, and maximize the system availability and system efficiency.

In 2018, Jizhijia proposed the flexible and innovative business cooperation model of "Robot-as-a-Service (RaaS)" for the first time in the industry, so that enterprises can not only purchase, but also choose Short-term leasing, system operation or one-stop intelligent warehousing services can reduce the capital and ability thresholds for enterprises to deploy robot systems, and help to upgrade the supply chain more quickly, so as to respond flexibly and agilely to market demands and seize business opportunities.

With the real business returns created for customers, Jizhijia has quickly won a wide range of customer reputation at home and abroad, thus attracting more project opportunities. In addition, global benchmarking major customers such as Decathlon, Toyota, and Suning are implementing the replication and implementation of the Jizhijia project in more cities, thereby promoting richer operational experience and accumulation of scenarios. After the system and algorithm of Jizhijia Robot have been polished in rich scenarios, they have become more optimized and sophisticated, allowing customers to achieve higher and faster business returns. This positive cycle is further strengthening the advantages of GeekWire and strengthening its leading position in the industry.

Jizhijia and Decathlon, the world's largest comprehensive sports goods group, have reached a strategic cooperation agreement to jointly build a smart sports logistics innovation laboratory and jointly promote the smart transformation and reform of the global sports retail industry. Decathlon is not only the pioneer in the application of RFID technology in the retail industry, but also the first in the industry to adopt intelligent automation solutions. In the past three years, GeekWire and Decathlon have cooperated closely in multiple warehouses, including remote project deployment during the outbreak of the new crown epidemic, which has fully helped Decathlon to accelerate the automation process. So far, Decathlon has implemented picking automation upgrades in all warehouses in China, and has begun to replicate successful solutions and experiences that have proven effective globally. The robotic warehouse powered by GeekWire has tripled Decathlon's picking productivity on average, and the payback period can be achieved within three years.

Geek Plus has also built a "smart factory" with Siemens, setting a benchmark in the manufacturing industry. Through the seamless collaboration of four logistics robots and AI intelligent scheduling provided by Jizhijia, the smart factory of Shanghai Siemens Switch Co., Ltd. is the first in the industry to truly realize industrial logistics from receiving, quality inspection, warehousing, to tally in warehouse, and delivery. Full-scene robot series connection and full-link material information management for warehouse collection and production line feeding. According to factory data statistics, after completing the intelligent upgrade, the factory's warehousing efficiency has increased by 2.5 times, the warehouse-out efficiency has increased by 2.15 times, the storage area has been reduced by 50%, the timely rate and accuracy of feeding have been greatly improved, and the discrete production has been successfully solved. Material management and efficiency bottlenecks in the era of customized demand.

With the flexibility of robots, Shanghai Siemens Switch Co., Ltd. not only ensured that the production line was not stopped and the production was running normally during the intelligent upgrade process, but also continuously created a record high in production. With its innovation and leadership, the project has successfully won the "Golden Globe Award for Smart Logistics Application Cases of the Year" by the high-tech robot, and has contracted the "2020 Most Industrial Value Technology Application Landing" issued by the heart of China's professional artificial intelligence technology media machine. Case Award" to provide the industry with learning samples of smart logistics applications that can be used for reference.

Dialogue with award-winning companies

World Manager: What brought you into this industry?

Zheng Yong: Before starting a business, I worked in supply chain management at ABB and Saint-Gobain. After that, I was mainly responsible for post-investment management and new investment projects in the TMT and robotics industries at an investment fund company. While investing in the company, I saw future opportunities in the logistics robotics industry. I believe that logistics must be an important scene for AI and robots to land first, and flexible robot systems contain huge market potential. In 2015, Jizhijia was founded, with the original intention of changing the future with intelligent robot technology, leading the global intelligent logistics reform all the way, and constantly creating real business and social value.

World Manager: According to your observations, what challenges and pain points exist in your industry? When dealing with these challenges, how did your company build its core advantages and break through the fierce competition among peers?

Zheng Yong: Regarding challenges and pain points: At present, the logistics robot industry has not yet established a complete standard system, and the lack of domestic robot testing and certification makes it impossible for customers to directly identify product quality. When companies choose robots, because there is no selection standard to refer to, they mistakenly believe that each product is a homogeneous product, and inevitably regards price as the first criterion for evaluation.

In the upsurge of intelligent upgrading, it is one of the fundamentals to realize the sustainable and rapid development of the industry that each project can be successfully delivered and create actual value. Therefore, how to build a strong delivery force and service force to ensure the value of the project is also one of the common challenges in the current industry.

From the perspective of customers, we found that customers now pay more attention to the long-term value, sustainable operation ability, and long-term service ability of robot companies, and focus on actual value and commercial returns, rather than the gimmicks of robots. We believe that the industry has entered a stage of reshuffle in the past two years. Gartner's technology development curve also shows that AMR technology is beginning to enter a rational period. Under this industry trend, only robotic companies that can truly create value for customers, bring business returns, and achieve project success can win.

About building its own core advantages: Jizhijia always adheres to the values of "customer first, Jizhi innovation, openness and win-win", and uses this as its purpose to guide the company's daily operation and rapid development.

Focusing on the concept of "customer first", Jizhijia continues to strengthen its understanding of industry characteristics and customer needs on the basis of building technical advantages, while accumulating richer operational experience and creating a strong professional Our service capabilities continue to create real and comprehensive commercial and social value for our customers. The accumulated innovation, product, service and customer reputation have become Jizhijia's brand value and industry influence, bringing global project replication, and gaining a global reputation as an industry leader.

In terms of "Geek-Intelligence Innovation", Gee-Jia continues to focus on building independent research and development capabilities and technological leadership. At present, it has obtained over 400 patents at home and abroad, and was selected as "Top 20 Logistics Technology in China" . We are not only innovative in technology, but also in business model. In 2018, Jizhijia proposed the flexible and innovative business cooperation model of "Robots as a Service (RaaS)" for the first time in the industry, allowing enterprises not only to purchase, but also to choose the cooperation model of robot leasing, full-warehouse operation or warehouse-distribution integration. , reduce the capital and ability threshold for customers to use advanced technology, help enterprises to quickly realize the upgrading and transformation of the supply chain, and flexibly respond to market demand.

Based on the value of "openness and win-win", Jizhijia is committed to joining hands with excellent technology companies and related enterprises in the industry chain to create a strong technology ecology and industrial ecology, and jointly realize a new generation of digitalization and intelligence for customers. agile supply chain. At present, Jizhijia has signed global cooperation agreements with a number of international strategic customers, established strategic alliances with international leading companies, and deepened cooperation with leading technology partners in various fields to accelerate the expansion of global channel networks. Industry leaders such as Intel, Microsoft, BOSCH, Decathlon, etc. have all become the ecological partners of Jizhijia, working together for a win-win situation.

World Manager: Please summarize the company's performance and achievements in recent years. As an industry leader, looking back on the past, do you think your company has achieved such success, what valuable experience can you share?

Zheng Yong: Regarding performance and achievements: Jizhijia has achieved global leadership in the logistics robot industry, including in terms of company scale, technical capabilities, product shipments, and the number of patents. According to the report of Interact Analysis, an authoritative market research organization, GeekWire ranks first in the world in the global AMR market share. At present, Jizhijia provides a full range of logistics robot products covering all scenarios. It has deployed more than 10,000 AMR robots around the world, and has global sales, operation and service capabilities in more than 30 countries and regions, empowering Nike, Decathlon, More than 300 well-known global brands such as Wal-Mart, Toyota and Suning, including more than 40 Fortune 500 companies, lead the industry in terms of commercial landing scale.

Jizhijia has been leading the development of the domestic logistics robot industry, from the product launch in 2015, the verification of the value of the three major e-commerce projects in 2016, the overseas market in 2017, the promotion of the RaaS model in 2018, and the robot manufacturing in 2019. Robots, global cooperation in 2020, every milestone of Jizhijia has become a role model in the industry and is followed by peers.

With excellent products, technology And business landing ability, Jizhijia has won the Robotics Business Review RBR50 list in 2019 and 2020. It is the first Chinese logistics robot company in history and the only Chinese company on the list in 2020. . In addition, Jizhijia won the TOP10 of the world's most innovative robot companies in 2021 by Fast Company, the world's authoritative business media, and is the only Chinese AMR company on the list.

We believe in the future of Geek+ It will still serve as a model of intelligent manufacturing in China, providing customers with innovative applications and the best experience of logistics robot systems on a global scale, and also leading the development of the logistics robot industry.

About successful experience: formulating and implementing the corporate values of "customer first, Jizhi innovation, openness and win-win" is the key for Jizhijia to achieve the above achievements.

World Manager: What are the development prospects and trends of the industry in which your company operates? In times of uncertainty, how will your company continue to maintain its existing advantages in the future? What are your next steps and goals?

Zheng Yong: Regarding prospects and trends: First, the third wave of technology will drive industry changes. From the perspective of the overall technical background, it is currently in the third wave of technology with the industrial Internet as the core. Under the wave of technology, every company is seeking digital and intelligent changes, hoping to drive the company through the application of technology. and the development of productivity; technological change is also driving technological progress in the reverse direction, and the entire market is entering a positive cycle of rapid technological development.

In addition, due to the frequent occurrence of black swan events recently, market fluctuations have also made more companies aware of the important strategic value and significance of intelligent and unmanned logistics, which has spawned greater market demand.

In the Chinese market, driven by favorable policies such as "new infrastructure", these various superimposed opportunities of the times have vigorously promoted the development of smart logistics and logistics robots into the fast lane of development. In overseas markets, high labor costs, difficult recruitment and management are common pain points. Therefore, more companies have begun to seek logistics automation and intelligent upgrades through system solutions of logistics robots, greatly improving logistics efficiency and reducing logistics labor costs. , so as to accelerate the intelligent development of all walks of life.

We believe that there is still a certain Matthew effect in the logistics robot industry. With the continuous improvement of the brand and technology leadership of leading companies, the increasing importance of customers on the long-term capabilities of partners, and the gradual reduction of capital enthusiasm , the concentration of the logistics robot industry will increase, and the industry reshuffle will speed up, which is an inevitable trend of industry development.

But at this stage of development , what we need to avoid is that competition causes logistics robot companies to fail to deliver projects well, which has a negative impact on customer experience and customer value, and then damages the overall development speed of the industry. Therefore, we suggest that the industry should strengthen the formulation of product standards, improve the entry threshold, and increase the analysis and sharing of failed projects, so as to ensure that excellent logistics robot companies can better serve customers and guide the direction of the industry, and also strengthen each logistics company. The importance attached by robotics companies to project delivery quality and customer satisfaction.

About the next plan and goals: In the future, the company will adhere to the "CARE" strategy, namely Customer Focused, AI Driven, Robot as a Service (Robot as a Service) Service) and Ecosystem Enabling to continuously strengthen the competitive advantage.

In terms of technology and products, as a global AMR leader, Geek+ will further improve its intelligence, accelerate efficiency improvement, and flexibly adapt to business changes through technological upgrades; Our AI algorithms and software capabilities realize supply chain intelligence, provide customers with more efficient, flexible, and cost-effective solutions, lead the transformation and development of global smart logistics, and empower the global smart supply chain ecosystem.

World Manager: Your company positions itself as a solution provider for intelligent logistics systems, rather than a mere manufacturer of logistics robots. What is your company's reason for making such a distinction in positioning?

Zheng Yong: One of Jizhijia's missions is to build a smart logistics infrastructure and service network based on a logistics robot system to help customers and partners realize a digital and intelligent agile supply chain. To achieve this mission, it is not enough to manufacture the logistics robot body.

Jizhijia advocates commercialization, and product technology is just a tool. How to use tools to create a suitable solution to meet the actual needs of customers in specific scenarios is the key, which is more in line with Jizhijia Jia "customer-centric" values.

The logistics robot body, algorithm and AI technology are the foundation of the logistics robot system. Only the combination of the three can make the logistics robot create commercial value. All three are very important.

Therefore, on the basis of the system, it is more important to understand the customer's pain points and specific scenarios. Only by truly understanding the scene can we create valuable solutions for customers. Service capabilities and delivery capabilities are also required, and finally a robotic system can be successfully implemented to empower customers' development.

At present, Jizhijia provides all-scenario and all-category logistics robot products, as well as intelligent logistics whole warehouse systems and industry solutions. Our product line covers shelf robots, container robots, order-to-person robots, SLAM handling robots, unmanned forklifts and four-way vehicles, etc. Each product and solution has its own suitable scenarios, which enables us to build complex solutions for customers' complex scenarios, and even overall solutions for smart warehouses.

World Manager: Markets grow and demands change. What's the most important thing for a hidden champion? Is it the tenacity and perseverance that can continuously polish the details in a field for a long time, or is it able to see the long-term vision of the future through changes?

Zheng Yong: Invisible champions must not only "walk with their heads down", but also "look up at the sky";

However, no matter in the short term or in the long term, only companies that can truly create value for customers, bring business returns, and achieve project success in the long term can stay in the leading position in the competition and continue to lead the industry's changes and progress. .

Picture/ Jizhijia