Konka Mobile Internet: Transformation Empowers the Future

In the current era of changing business conditions, Konka Group, a leading technology company, is trying to upgrade from a single traditional manufacturing industry in the past and reinterpret its own positioning.

Recently, Konka, an industry giant that has gone through 38 years of trials and hardships, released a new transformation and upgrading strategy. As we all know, as the traditional home appliance industry has entered a difficult market winter, many home appliance companies have fallen into development difficulties one after another. In order to form a new hematopoietic function and achieve rapid development, as a well-known old brand in the home appliance industry, Konka has changed with the trend and upgraded from a single traditional manufacturing company to a platform-based company driven by technological innovation, and plans to achieve thousands of products in 2022. billion revenue target. In 2018, Konka's revenue in the first three quarters reached 29.7 billion yuan, a significant increase of 47.6% year-on-year. Konka's new strategy has achieved initial results.

As a pioneer in the group's reforms, Konka Mobile Internet Business Unit complies with the group's transformation and upgrading requirements and follows the new development model of "hardware + software, terminal + user, technology + investment control". "One is to rely on 'hardware + software' products to drive business growth; the second is to improve user stickiness and business vitality through terminals; third, since it is going to transform into a platform-based company driven by technological innovation, the division is also in the OEM business and In terms of financial business, we have far-reaching plans. On the one hand, our existing factories not only serve our own production capacity, but also contact external processing orders. On the other hand, we also become a middleman to provide services for different B-ends." Shenzhen Konka Mobile Zhou Jianhong, general manager of the Internet Business Department and Sichuan Konka Intelligent Terminal Technology Co., Ltd., told CEConline.

The "hardware + software" model enters the Internet of Things

With the rapid development of AI technology, smart home and smart Internet of Things have become the general trend of the industry, and the volume of transformation and upgrading of major enterprises is increasing. big. In order to comply with the general trend of the industry, in 2017, Konka Mobile Internet officially entered the intelligent terminal industry, signed an agreement with the Yibin Municipal Government, established Sichuan Konka Intelligent Terminal Technology Co., Ltd. in Yibin, and vigorously built the Yibin Konka Intelligent Terminal High-tech Industrial Park.

"Going into Sichuan is actually the beginning of our renewal strategy, and the group has also laid out the strategy of the Internet of Things here." Zhou Jianhong said, "In the future, the Mobile Internet Division will increase the research and development of intelligent terminal products and Manufacturing, the products not only involve smart phones and smart hardware, but also increase the research and development of various pan-intelligent terminal products such as IoT devices and robots, and will continue to deepen and expand the smart terminal market. We are now in smart cities, smart towns, smart The scenic spots, including the safe city and smart education with the Yibin Municipal Government, have carried out in-depth business development in different industries and sectors.”

In the second half of 2018, Konka Mobile Internet Business Unit, as a smart small The town comprehensive solution provider and service provider released the comprehensive solution strategy of Konka Smart Town, depicting a new blueprint for the future smart town of "smart life, Internet of everything". "This is also another new attempt and a new starting point for the Mobile Internet Division in the smart terminal industry." Zhou Jianhong mentioned.

Konka's involvement in the Internet of Things layout is gradually on the right track. Taking Konka's construction of a smart city as an example, the "smart three meters", namely water meters, gas meters and electricity meters, will bid farewell to the previous work mode of manual meter reading. While collecting the data, it will also monitor whether there is theft of water, electricity, etc. From the perspective of urban property management, residential quarters will be equipped with number plate recognition, face recognition or fingerprint recognition, etc., which can quickly identify individuals. In tourist attractions, in order to solve the problem of unclear tourist portraits, accurate tourist portraits and tourist positioning will be carried out, and accurate tourist portraits and consumption preferences will be located, accurate drainage for smart towns, and customized personalized services for different groups of people.

In terms of IoT applications, Konka has deployed businesses and products such as smart parks and smart communities. "In the management of these businesses, it is necessary to use a large number of intelligent terminal modules, and there will be explosive growth. Therefore, sensors and embedded systems will be widely used. In this regard, we have many years of application experience. With the use of a large number of intelligent terminals, Correspondingly, massive amounts of data will be generated, and we have also invested a lot of resources in research on big data processing, advanced algorithms, cloud storage, etc., and already have the ability to provide complete solutions for smart parks." Zhou Jianhong said.

"User + Terminal" mode enhances user stickiness

With the adjustment of the product line of the Mobile Internet Division, the original smart phone as the core has changed to include smart phones. For all kinds of smart terminal products, Konka Mobile Internet Division tries to create a beautiful picture of smart life for users from the product side, in order to attract more users to participate and retain.

How can we increase user stickiness? Zhou Jianhong said: "The opportunity for products comes from changes in the market. Before forming a clear product plan, the first question we need to answer is: How should our products focus on meeting the needs of users? There are two The key points are, first, to accurately interpret user needs, and second, to understand the needs, how to meet the needs. In order to answer these two questions, the Mobile Internet Division has been adjusting product planning.”

In order to To solve these two key points, on the one hand, Konka Mobile Internet Division strengthens communication with B-end channels and C-end users, and effectively understands user needs. Balance point and combination point; on the other hand, it adapts to market changes, so that all kinds of smart terminals are no longer isolated terminals, and the Internet of Things environment will open up the channels one by one, so that users can control any terminal when using a mobile phone. "This is also the direction that the Mobile Internet Division is currently working on, and the voice it wants to convey to users." Zhou Jianhong added.

Take the smart voice rearview mirror, the latest product of the Mobile Internet Division as an example, its main selling points are full voice control, safe driving, smart navigation and 4G full Netcom. What is different from the past is that at the moment when safety problems occur frequently, the car rearview mirror has gradually become a tool for car owners to ensure their own safety, and has also become a standard configuration for many car owners. However, the traditional car rearview mirror has the disadvantages of simple structure, high failure probability, many blind spots, and more susceptible to weather. After understanding these common pain points, Konka intelligent voice rearview mirror starts to solve these problems one by one from these aspects. On the one hand, the wide-angle front and rear high-definition dual recording solves the problem of small viewing range, the electronic rearview mirror is easy to install, and it is installed in the car to eliminate the problem of being affected by the weather; on the other hand, the blessing of AI technology is for car owners. The use of the rearview mirror adds more convenience and comfort, and the more functions carried by the rearview mirror also add more protection to the safety of the car owner and the body.

"Konka Mobile Internet will regularly interact with users, and we will also analyze the user's behavior and habits, and then according to the results of the analysis, we will push personalities to users in a targeted manner. information, and upgrade the equipment system that suits the needs of users." Zhou Jianhong said, "Thinking about what users think and solving what users need is the source of product competitiveness."

History of the 5G Era Sexual opportunities

The era of 5G is imminent. At present, 5G has begun to be piloted in some cities, and it is expected that 5G will be fully commercialized by 2020.

"The technical complexity of 5G is far more than that of 4G, and the supply resources of mobile phone components are also more concentrated. Konka Mobile Internet Division is closely following the technological development of 5G. On the one hand, we cooperate with upstream suppliers. A very good strategic partnership has been established, and on the other hand, we are conducting preliminary product research in technology, and we will launch 5G products that meet market demand in due course." Zhou Jianhong looked forward.

Zhou Jianhong believes that 5G has brought about two key industry trends, one is the large-scale application of the Internet of Things, and the other is ultra-high-speed data transmission. Regarding ultra-high-speed data transmission, it will bring a new revolution to the way of human-computer interaction in the future. Due to the current VR/AR technology on mobile terminals, mobility and battery life have to be considered, so there are many constraints, and the high-speed connection of 5G can directly bring 4K video to mobile VR devices, which will bring more perfect immersion style experience.

"The highly complex computing that was previously impossible on mobile phones can now be directly transferred to the cloud through 5G high-speed and low-latency communication, which can not only improve the computing performance of the mobile terminal, but also reduce the Power consumption and longer battery life." Zhou Jianhong said.

As an important direction for the development of a new generation of information and communication technology, 5G will bring rare and huge opportunities to all walks of life. To seize the historical opportunity of 5G development and accelerate the development of 5G technology industry, enterprises should make a comprehensive layout and strive to seize the commanding heights of the industry. It is understood that Konka Mobile Internet Division has been keeping up with the trend and has made arrangements in advance. At present, it has reached strategic cooperation with China Mobile and China Telecom. In addition, the 5G base of Sichuan Mobile Konka has also been established.

"First of all, in terms of cooperation with operators, we have a favorable terrain and the best position in the market; secondly, we have many years of deep accumulation in technical reserves; Chip manufacturers have close strategic cooperation." Zhou Jianhong said, "The 5G era has arrived, and we will seize the opportunity as soon as possible."

Photo/ Yu He