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In the world of beauty and skin care, Korea reigns supreme with a strong focus on R&D and innovation. It has undeniably turned into a global hub of beauty innovation, with its “skin-first” philosophy becoming the trend and standard among consumers of different demographics worldwide. Moreover, its influence on the global beauty and skin care market is apparent with the increasingly popular “K-beauty” concept, a term used to describe made-in-Korea products that use natural and harsh-free ingredients, and focus on health, luminous skin and hydration.
Korea’s skin care market is forecast to expand from $8.5 billion to $11.4 billion between 2021 and 2026, registering a 5.6 percent CAGR, according to GlobalData. The facial care category, which has the fastest CAGR value of 5.7 percent, is expected to be the primary driver of market growth. The report also added that demand for anti-aging skin care products is set to increase substantially with a sizable aging population.
Meanwhile, Grand View Research’s latest data shows that the global anti-aging products market, which had a $42.68 billion value in 2021, is expected to reach $61.71 billion by 2028, expanding at a 5.4 percent CAGR. The market is dominated by US and China factors such as age-related skin problems and the increasing inclination to spend on products that help consumers restore a youthful glow to their skin, considered the primary growth drivers.
Anti-aging skin care products from Korea have a lot to offer. Apart from their affordability compared to their counterparts in the western markets, these K-beauty products are made of high-quality ingredients that are unique, skin-friendly, cruelty-free and all-natural such as mugwort, snail mucin, ginseng, green tea extract, hyaluronic acid, fermented rice water, tremella mushroom and propolis, among others. Korean manufacturers also place a high value on innovation by incorporating traditional methods with new technology, as evident in their multipurpose products and the famed 10-step routine, a beauty regimen that uses 10 different beauty and skin care products to cleanse, protect and nourish the skin.
The Korean marketplace has a wide array of anti-aging skin care products that are formulated for every skin type. Here are some types popular with global consumers:
The use of anti-aging skin care products has seen a huge shift in recent years, driven mainly by the changing perspectives and preferences of consumers. Today, wellness and personal care are at the forefront of consumers’ decision-making processes.
Consumers want a product that offers more than one beauty or health benefit, such as those that fight signs of aging while at the same time taking care of the skin regularly. These products usually have SPF and moisturizing features, lighten the skin, and reduce wrinkles and dark spots simultaneously.
Today’s consumers are built differently. They are more eco-conscious, well-informed and aware of the negative effects caused by using synthetic chemicals. Products made of organic and all-natural ingredients don’t leave any harmful impact on the skin and are more effective for most skin types compared to their non-organic counterparts.
Hyaluronic acid is naturally found in the body, specifically in the eyes, skin and joints. It not only hydrates the skin and fights signs of aging but also speeds up wound healing.
Analysts forecast that the anti-aging products market will continue to expand at a rapid rate, owing to growing concerns over skin wrinkles, a rising geriatric population base and emerging product innovations and development from technological advancements.
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