ModCloth set to release its first in-house line

Global SourcesUpdated on 2023/12/01

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The San Francisco-based e-retailer will introduce its next selection of women's tops, skirts, dresses and underwear under its in-house label.

Online retailer ModCloth announced that it will launch its first in-house line under new CEO Matt Kaness, who was previously the chief strategy officer at Urban Outfitters.

Known for its vintage-inspired feminine pieces, the San Francisco-based e-commerce company's latest selection will include tops, skirts, dresses and outerwear, ranging from $34 to $150. The collection is set to carry '50s era clothing complete with bright patterns and full skirts. The apparel will be available in sizes XS to XXXXL.

ModCloth also plans to put up a three-week temporary store in the San Francisco Union Square. In addition to clothes, the pop-up will offer accessories, footwear and home décor.

Customers can try on the items in the shop but will still be receiving their purchases via online shipping. This allows the company to fit more merchandise in the pop-up store. There are also plans to set up a permanent shop in the future.

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