Nest targets home security market

San Francisco — Nest Labs launched the next phase of its strategy to supply technology for the smart home, rolling out a suite of new products that propels the maker of the Nest Learning Thermostat into the home security market with multiple connectivity technolocies, facial recognition capabilites, combo sensors and a smartphone app user interface.

Entry into the home security market by the Nest — and by extension Google — brands is likely to pique consumer interest, at least in the US and the handful of other countries where Nest has a foothold. But it remains to be seen if Nest can carve out a niche with products largely similar to other offerings already available in a crowded market. .

Speaking at a launch event here Wednesday (Sept. 20), Matt Rogers, Nest's founder and chief product officer, said it was always Nest's vision to go beyond the connected thermostat market it pioneered with its ground-breaking entry in 2011.

Products introduced by Nest Wednesday include a home security system that retails starting at $499, a video doorbell system and a smart outdoor security camera with facial recognition technology similar to the indoor Nest Cam IQ it rolled out in June.

This article was originally published on EE Times. To read the rest of the article, please click here.