Pandora tops list of most-visited jewelry site, Karus Chains says

Global SourcesUpdated on 2023/12/01

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More than 2 million desktop internet users visit Danish jewelry brand Pandora’s website each month, a study by US-based men’s silver and gold chain specialist Karus Chains reveals.

Denmark-based jewelry manufacturer Pandora generates the most monthly desktop traffic among jewelry websites, according to a recent study conducted by men's silver and gold chain supplier Karus Chains.

The New York-based company utilized SimilarWeb.com's advanced traffic estimator tool to collate its data, which involved measuring traffic that goes directly to the websites, thereby excluding visits from multiretailers such as Amazon and eBay.

Pandora topped the list with 2.3 million visits. Russian website Love-Sl.ru came in at second place with 1.6 million while an average of 1.3 million internet users visit Austria crystal brand Swarovski, good for third place. Jewelry manufacturer Tiffany and diamond jewerly specialist Blue Nile, both from the US, round up the top 5.

Karus Chains' study also measured the percentage of traffic generated by social media sites and the average time spent on the websites. Click here to read the company's complete report.

View a comparison table of diamond jewelry suppliers on GlobalSources.com

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