Perseverance to succeed

The advantage of low prices made in China is gradually lost. How will Chinese suppliers seek survival and development? How to formulate effective promotion strategies? How to make the order profitable, where is the future development direction of export enterprises? Yiwu City Mr. Xu Chuanhua, chairman of Huiyun Jewelry Co., Ltd., shared his insights on how to deal with changes in foreign trade at the "Zhisheng Future Export Forum" Yiwu Station.

Xu Chuanhua: Our company has three points, the first one: we have established a team of The foreign trade team is a team with a level similar to that of a foreign trade company. It helps customers solve product quality, service, follow-up, including a series of problems. This is the first. I used to do domestic sales. This is the establishment of the foreign trade team in 2005. , I entered my own foreign trade in 2005.

The second advantage: I have relatively good hardware facilities, that is to say, I built a factory in Jinhua, a factory in Jiangxi, and a factory in Yiwu. Very good factory buildings and venues provide customers with field inspections, and 90% of them can pass. At this point, we do not own a factory building and rent a factory building. Just like that customer, we spend two or three yuan per square meter and rent a regular factory building. It can bring a lot of business. This is a very real word;

The third advantage: low-cost competition. That is to say, in our production process, including our current construction of a factory in Jiangxi, we used to have one person guarding each machine. , Now we use the automatic feeding system for all the injection molding machines. The ten machines are operated by one person, which is to reduce the labor cost. These should be these three. In recent years, we have also increased the promotion of this aspect. Investment. The main investment is in two parts: one is a trade fair, and the other is an international website. We have done a six-star program for Global Sources for eight years. We have also been doing a global exhibition for a few years, except for the global exhibition and website. .We also do many other exhibitions, including the United States and Dubai. We have four booths every time we participate in the exhibition. For example, we have six or eight positions in the global exhibition. At one time, we invested 400,000 to 500,000 yuan to participate in the exhibition for so many years. , also have so much experience to share with you, I am not advertising for the world, I am talking about my own actual situation, the first one to participate in the exhibition, I buy a booth, each session is increasing, you must insist on participating in the exhibition. We do Everyone in the foreign trade industry knows that many buyers do not come to do business. He contacts many companies in Hong Kong at the exhibition. If you attend an exhibition, he will come to see you. The products of this company are still more appealing to me, and he may have to go deeper. Knowing you, if he sees you when he comes in the second year, your factory is bigger and your family thinks you are reliable, he will place an order for you to do it. It should be more than ten years since the exhibition.

Although I apply for the Yiwu Fair every year, we have six or seven positions every year, and we will definitely go. No matter whether there is business or not, you can see me when the guests come anyway. It is victory. If you participate in the exhibition, I will do it for one year. If it doesn't work, I will not do it the next year. Maybe your salesman just has some experience. If you don't do it for a year, you will lose this thing. I guess no drama . If you participate in the exhibition, if you participate in the exhibition for a year, if you don't have any effect, you will not stick to your path and you will be cut off. Maybe you have to insist on doing a lot of things, not only doing business, we are doing foreign trade, and the business is the same. As a salesman, you go to work in every company, but you choose to do business. You must do the business to the end. You may become a professional in the industry in two years, and an expert in five years. You can become a teacher after ten years, so your life is limited. If you invest your energy in one thing, you will be able to do it successfully. If you invest your energy in ten things, you are not an expert in each thing. The same is true for me in business. Many people say that LED is easy to do and what business is easy to do. I have never been shaken. I said that I have made some investment in jewelry in my life, and real estate is fine, but I have never thought about it. The degree of this major is very important.

I came to Yiwu relatively early, in 1995, I worked part-time for three years. I made a little throw myself and rode on a tricycle, and sold it at the old commodity market. When I saw the chengguan, I hurried to ride the bike, and once the chengguan left, I rode back to sell it. Because there is no money to rent a booth, because at that time a booth cost 60,000 to 7,000 yuan a year, after working in the Futian market for a year, and earning 20,000 yuan, I rented a booth. The most difficult time was the year of SARS, when business was not good, and we did start e-commerce from that year. At the beginning, platforms such as Alibaba and Global Sources went up. Since that year, how have you survived? Because of your own choices, what are your choices? You have to be firm in your own choice and not waver. You don't even believe in yourself, and you can't persist, that is to say, no matter what industry you choose to do in foreign trade, it is your choice, and you must firmly believe that you will be able to succeed. This force can support you to succeed no matter what difficulties you encounter.