The allure, practicality of decorative LED lighting

Global SourcesUpdated on 2024/04/02

by Arvi Marie Dacuba (Content Editor)

Image Source: Unsplash

LED light decorations are making their way into homes and public areas like restaurants, hotels, shops, malls, spas and even washrooms. From glimmering fairy lights to eye-catching LED neon signs to multifunction night lamps, these devices are grabbing consumers' interest.

Technavio expects the decorative lighting market to grow by US$6.29 billion from 2019 to 2024 with a 4 percent CAGR. The demand can be attributed to the availability of smart lighting solutions and consumers seeking lighting products that not only beautify an area but also utilize less energy and last longer.

The use of decorative lighting helps set the mood and ambiance of any room, hence the growing popularity of various lighting fixtures. They add dynamic flair and visual appeal, which help show the personality of the homeowner or the desired style in a public space. Social media and web series that feature home decor trends also play a role in influencing consumers to purchase decorative lights. Plus, suppliers in this market are constantly innovating in terms of design and functionality, further boosting demand growth.

Image Source: Unsplash

LED sourced decorative lights are highly reliable, exceptionally energy-efficient and last longer, about 50,000 hours or more, compared to their incandescent, CFL and halogen counterparts. Users are able to save on electricity and operational costs. According to Grandview Research, the global LED lighting market size was valued at US$ 50.91 billion in 2020 and is expected to witness a CAGR of 12.5 percent from 2021 to 2028. With the global lifestyle shift on sustainability, LED lights are considered environmentally friendly because they do not contain mercury.

Aside from their decorative function, LED neon lights double as effective marketing tools for businesses. LED neon flux products are exceptionally bright and colorful and can be seen in full daylight. These energy-efficient LED lights generate very little heat and use 75 percent less energy compared to traditional lighting as noted by GLLS. They are typically lightweight, enabling entrepreneursto hang these devices anywhere they please. Business owners also need customization according to their preference - these LEDs offer versatility with their available animation, color, moving messages and flashing lights options, to name a few.

China has been the largest product exporter and manufacturer in this market. However, supply has been interrupted due to the COVID-19 pandemic. But with the vaccines rolling out this 2021, business operations are expected to resume.

Image Source: Unsplash

In terms of market share, North America leads with a 35 percent share in the global market revenue. Modern Intelligence credits United States' and Canada's immediate access to electricity as a driving factor. Asia-Pacific is another promising region buyers can target. The population growth and tourism of developing countries like China, Maldives and India push the demand further, especially in hotels and restaurants.

Verified suppliers in Global Sources offer a plethora of decorative LED lighting fixtures such as LED neon rope lights, LED string lights, LED night lights, plus smart lighting solutions like Bluetooth LED bulbs, and voice-activated lights & controls. The products in the gallery below have been selected by our Market Analyst for representing trends in decorative LED lights:


Syncs with TV sounds

Company: Bubblegum Network Technology (Shenzhen) Co. Ltd

The LX-Music LED Light Bars from Bubblegum is a pair of 3W smart LED bars that sync with TV sounds. Charged via a USB cable, the LED bars are packed together with a data cable and a remote control. Product dimensions are 100x300mm. Price is $40 for an MOQ of 1,000 boxes.

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Voice-activated, auto-on, off

Company: Dongguan Gu Jia Electronic Technology Ltd

The GD1801-3US voice-activated USB charger from Dongguan Gu Jia doubles as a smart night lamp with 16 colors. It has 100 to 240VAC, 50/60Hz, 0.5A input and 5VDC, 2.5A output. The charger features two 2.4A ports, and built-in sound and light sensors, which enable the light to turn and off automatically. The device protects against overheating, -charging, -current, -power, -voltage and short-circuits. For an MOQ of 1,000 units, price is $3.40.

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Displays time, temperature

Company: Shenzhen Hehele Industrial Co. Ltd

Shenzhen Hehele offers the HHL181031, an LED night light with alarm clock, thermometer and FM function. It can switch to nine colors and is controlled via remote or touch. Brightness is from 2,500 to 4,000K. It lists at $13.50 for an MOQ of 100 units.

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16 million colors

Company: Zhejiang Twinsel Electronic Technology Co. Ltd

Zhejiang Twinsel's SY-A60S-W-9W is a 9W Wi-Fi-enabled RGB Bluetooth LED bulb that works with Amazon Alexa and Google Home. It has 16 million colors and can be switched on and off via timer. Brightness range is from 2,700 to 6,500K. Input is 220 to 240VAC. Output is 810 lumens. The bulb has a diameter of 60x110mm and lasts for 25,000 hours. It lists at $2.60 to $2.80. Minimum order is 2,000 units.


Syncs with music

Company: Shenzhen Rishenghua Technology Co. Ltd

This Wi-Fi- and Bluetooth-enabled string of RGB LED fairy lights, the WL037-5M from Shenzhen Rishenghu has a built-in high-sensitivity microphone, which allows the lights to change color and sync with music. It has 16 million colors and can be controlled via remote. Input is 5VDC. String length options are 5 and 10m. For an MOQ of 1 set, price is $7.30 to $10.

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Nightlight for children

Company: Shenzhen Golden Trees Technology Co. Ltd

Made of soft silicone, the JS-L8-210 portable LED speaker light from Shenzhen Golden Trees is designed for children. It is charged via a Micro-USB cable. The product goes for $7 to $7.50 for an MOQ of 10 units.

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Lasts 50,000 hours

Company: Shenzhen Pyramid Lighting Co. Ltd

The PL-511 flexible LED neon strip lights from Shenzhen Pyramid has a luminous flux of 1,000 lumens with a shelf life of 50,000 hours. It is IP67-rated with CE, RoHS and UL certifications. Input is 24V. Working temperature is from -20 to 50C. The silicone resin-made device uses SMD 2835 chips and measures 10x10mm. For a minimum order of 1 piece, price is US$25.

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