The future trend of Internet finance

On October 28, "Baidu Financial Center Wealth Management Platform" was officially launched. The first wealth management product supported by the platform was finally unveiled. At 10:28, the cash profit-enhancing monetary fund provided by China Asset Management opened on time. This time, Baidu Finance is only used as a channel and platform for the release of wealth management products, which is not fundamentally different from selling insurance online. Jiang Saichun, founder and chief analyst of Desheng Fund Research Center, believes that Internet finance is still in its infancy, and there has been a lack of financial innovation in China. If Internet finance is to sell wealth management products online, it cannot be called innovation.

If simply using the Internet as a channel is not really "Internet finance", what should its "future" be? Let's take a look at Zheng Di's opinion from the media.

The next step of Internet Finance: Enter the product production side

The most important part of Internet Finance The essential advantages lie in a good user experience, convenient information and payment channels, and the data advantages accumulated by the platform. If it is only used as a channel, the in-depth exploration of Internet finance will stay in the first stage, and the second stage is to completely get rid of the constraints of traditional finance and start to establish its own financial ecosystem, forming a complete set of production, supply and sales. Process operation.

Judging from the current performance, Internet finance is still in the first stage, but the industry leaders are gradually trying to expand to the production side. Entering the next stage, the overall pressure faced by Internet finance will be greater, but there are also positive factors, mainly the following points.

First, the financial reform is going to the deep water area, and from the perspective of the headquarters layout of the 18th National Congress of the Communist Party of China, the reform of the financial industry is the first and bears the brunt. High-level attention to Internet finance has also increased to an unprecedented level. On the same day that the Shanghai Free Trade Zone was listed, members of the Standing Committee of the Political Bureau of the Central Committee collectively inspected Zhongguancun and investigated the financial situation of related Internet companies, which fully demonstrated that Internet finance has achieved a positive and positive status. Recently, a research group jointly organized by the Central Bank of the State Council and several departments of the State Council has also inspected typical Internet finance companies in Shanghai and Shenzhen, and the laws and regulations related to Internet finance are also under close consultation. It is entirely possible for Internet finance to seize the opportunity in this round of policy windows to gain access to the product side and obtain rare financial licenses.

Second, the traditional financial industry is turbulent. Not satisfied with just producing financial products, it is also exploring the front-end of finance, establishing its own channels, and obtaining massive customers and data. For example, the Minsheng e-commerce company initiated by the affiliated shareholders of Minsheng Bank, the P2P business of China Merchants Bank, the online direct sales bank of Minsheng Bank, and the previous mobile WeChat banking, etc. The traditional financial industry has begun to realize the importance of data and customers, and has begun to compete for small and scattered customers that used to seem inconspicuous. ? Since traditional finance can "do not do business", develop channels, and operate across borders, why can't Internet companies move from channels to products? Moreover, Ali Finance has already achieved a breakthrough in this regard. In the future, the financial industry is very likely to develop in the direction of mixed industry and the whole industry chain, and Internet companies can take advantage of this opportunity.

Third, the advantages of Internet finance from channels to products are more obvious to a certain extent. The reason why banks are in a hurry is because they lack the ability to grasp the market's front-line consumption data and trends. Internet finance can use big data analysis methods to analyze its own massive data, explore the characteristics of users' consumption needs and product needs, and match more targeted financial products. In addition, financial products can not only be marketed, but also restructured and business reorganized, provided that the risk management and control capabilities and liquidity operation capabilities of Internet finance are greatly improved. Big data not only makes it possible to enter products, but also provides more security for risk management.

Future financial format: opening up channels and products

From the perspective of the trend of financial industry reform, mixed operation and business crossover are an important direction, and Internet finance is the most revolutionary Internet and financial A representative of "mixed industry". Different from the previous mix of banking, insurance, securities, and funds within the financial industry (expressed as a mix of products), the mix of Internet finance is a mix of products and channels, and it is a mix between the upstream and midstream of the industry chain. combination between. The trend of its expansion from downstream to upstream, that is, C2B, can better meet user needs and experience. After acquiring certain risk management and control capabilities, the omni-channel nature of Internet finance will become a thing of the past, and products will become a brand new present.

Zhengdi WeChat ID: samchenkai