The harvest of Duotai Industry in different baskets

Compared with giant companies such as Great Wall Computer and Emerson Electric, which are also located in Shenzhen Nanshan High-tech Zone, Duotai Industrial Co., Ltd. located at No. 1 Kehui Road is obviously only a small fish, but it is small and dexterous. A company specializing in plastics, rubber molds and their products, even when faced with the financial turmoil in 2008, did not collapse like many small and medium-sized enterprises in the Pearl River Delta, but grew vigorously and achieved an average annual performance growth of 15%. In 2010, Duotai Industrial once again gave an eye-catching report card, with a performance increase of 23% that year.

Jin Shu, general manager of Duotai Industrial Co., Ltd. said: "The way we choose to survive and develop not only avoids direct confrontation with international and domestic large mold manufacturers, but also gives full play to our professional and flexible advantages to diversify products. and professional service capabilities to obtain a better living space.”

Choose customers who provide high profits

In the process of development, many small and medium-sized enterprises are proud of making world-class corporate customers, but Duotai Industrial’s Chairman Wang Ming has a clear understanding of the value of these customers.

Wang Ming said: "We are different from Taiwan's foundry giant Foxconn. With their vertical integration strength and scale effect, they can choose Apple, Dell, Sony, Nokia and other giants in electronic products to cooperate. These customers have large orders. However, the profit given to Foxconn is relatively low. Foxconn’s strength is to obtain benefits from scale. Duotai’s own scale is far less than that of Foxconn, and its core advantage is to provide services from mold manufacturing to equipment throughout the supply chain. We favor customers of cameras and precision measuring instruments. Although their orders are not large, they provide a reasonable profit, which is conducive to our own healthy growth."

Understanding our own strengths and weaknesses, and finding customers who are mutually beneficial and win-win with ourselves is the way of enterprise development. Based on this principle, Duotai has voluntarily given up to participate in Sony and Hitachi's tenders, and its long-term cooperation with overseas manufacturers such as Alcatel, Canon and Siemens VDO is on its customer list.

Duotai Industrial was established in Taiwan in 1978 and set up a factory in Shenzhen High-tech Zone in 1993. At first, it was purely manufacturing, and its business scope was limited to the rubber and plastic industry. After 18 years of development, it has formed a precision mold, rubber and plastic industry. It is a diversified business mainly engaged in the manufacture of plastic parts, electronic assembly, membrane switches and touch screens.

"The transformation from a single product to a diversified business is the driving force of the market and the result of our active transformation," said Jin Shu with a knowing smile: "The subsequent facts have proved that this strategy is very correct. 2008 From the end of the year to the beginning of 2009, when the financial crisis was at its worst, nearly 1,000 factories in the Pearl River Delta closed down. Due to the diversity of products, Duotai was less affected. Except for the impact in the first month, orders resumed in the second month. At 70%, some mold factories closed down in 2009, and orders were transferred to Duotai. In that year, Duotai achieved rapid growth. In 2010, the growth momentum was even more obvious."

However, the diversity that makes Duotai Electronics proud today The process of establishing a chemical business is quite difficult. Recalling the situation when Duotai Industrial just started production in Shenzhen in 1993 for the plastics and rubber industries, Ms. Wang Ming, the chairman of the board, said with emotion, "The biggest difficulty we encountered at that time was the lag of molds. At that time, all molds were opened in Taiwan. The Taiwanese mold factory that cooperates is unwilling to set up a factory in the mainland, and every time the mold is damaged, it must be sent back to the Taiwan mold factory for repair, which is not only expensive, but also seriously affects the progress of the production line."

In 1997, Duotai from Taiwan hired mold masters, and then recruited technicians from the mainland to set up the mold department. Now the department has 150 people. Because of the mold manufacturing and production capacity, Duotai's patent applications have achieved breakthroughs, such as some patented products such as buttons and metal door locks. The application requires the development of molds, and it is easy to invest tens of thousands of yuan or even hundreds of thousands of yuan when looking for an outside company. With a professional mold department and personnel, Duotai Industrial can easily solve the mold difficulties, and then entered the development stage of diversified business.

After 2000, Duotai Industrial has successively obtained ISO9002, QS9000 and TS16949 and other quality system certifications, and its products have been extended to the fields of electronic products and auto parts.

Provide customers with one-stop supply chain service

Overseas customers continue to actively find Dotek, and what they value is its core advantage, that is, it can provide customers with whole-process supply chain services from manufacturing to equipment. The whole process of manufacturing and equipment can be seen here, the qualified rate of products has increased significantly, and the cost has been effectively controlled.

The professional ability of Dotek supply chain service comes from the professional customer service team, the institutionalization of the project management process, and the specialization of procurement.

"Recently, Duotai Industrial received an order from an American customer. He initially chose another factory to open the mold, and then transferred the order to Duotai. The mold department modified the 9 sets of molds provided by the customer, including 3 sets of molds. Re-manufactured and shipped successfully after successful trial production, customers are very satisfied with the service of Duotai." "Ms. Ke Wangming said that due to various problems, the production and equipment links could not be connected, resulting in The professional service of Duotai allows customers to find the root cause of the problem and complete the successful delivery of the product."

When a customer enters Duotai Industrial, the customer service staff first provides one-to-one professional service. Once there is an intention to place an order, the customer service staff will jointly evaluate the order with the engineers and designers.

The project management process begins. The engineering personnel in the Duotai factory are meticulously divided, and the horizontal meeting is to solve the problems that may arise during the trial production stage. The company's rubber part, plastic part, electronic assembly part, and related project engineering personnel of the mold part must Together with customer service staff and designers, participate in the whole meeting and communicate the details in place.

"In trial production, if you can save one cent of the cost, you can save one third of the cost in mass production. We have passed the TS16949 quality system certification, adding process control plans and process control standards, and the project management is becoming more and more mature. Customers have multiple requirements for delivery time, quality and cost." Wang Ming introduced.

The manufacture of small batches and multi-variety products places high demands on purchasing management. "Our one-stop supply chain service actually integrates many factories outside. Each department manager of the purchasing department is not only the person in charge of the department, but also the owner of a small factory. The task of the department manager is to supply After 18 years of continuous improvement, Duotai has formed a sound database, suppliers have been screened, and qualified suppliers can be quickly inquired in the library. "Wang Ming's procurement efficiency of his own enterprise, Wang Ming Obviously very satisfied.

Duotai has established long-term cooperative relations with suppliers due to its long-term adherence to a stable financial policy and abundant cash flow. At the same time, in order to ensure product quality, Duotai insists on rubber and plastic raw materials. Imported from overseas big factories, when purchasing bulk items in one container or several containers, it ensures the use of raw materials and quality control on the production line. At the same time, to meet the diversified needs of diversified businesses in the future, they also reserve certain raw materials to increase the flexible response to customer orders.

With the continuous increase of customer base, the expansion of production and manufacturing capacity has been put on the agenda. Duotai Industrial has set up a factory in Longmen, Huizhou, covering an area of 70,000 square meters. The manufacturing capacity is several times that of the Shenzhen factory. In the future, the factory in the district will mainly be the R&D and design center of the group, and the task of mass production will be transferred to the Huizhou factory. Jin Shu said: "We are full of confidence in the future development, especially the customers who have been to the Huizhou factory have a better understanding of our manufacturing capabilities."