Three characteristics of post-90s employees

The business trend in the Internet age, "post-85s" and "post-90s" occupy the core. At the same time, these new generations are increasingly becoming the new force of enterprises. Mr. Hu Shenzhi, the founder of Guangzhou Sunflower Psychological Counseling Center, conducted an in-depth analysis of the psychology and thinking patterns of the new generation of employees at the "Wisdom Wins Future Export Series Forum" hosted by Global Sources' flagship management magazine "CEConline". Tell entrepreneurs how to manage and make good use of the new generation.

Mr. Hu Shenzhi has been engaged in the psychological counseling industry for more than 10 years and has considerable practical experience in counseling. He has been invited to give speeches to well-known universities in South China such as Sun Yat-sen University, South China Normal University, Jinan University, Guangzhou University of Technology, etc., and has successfully held more than 100 workshops and psychological professional training courses.

"Wise & Win Future Export Forum" is specially sponsored by UPS, the world's leading logistics and supply chain expert. As a leader and insight in the global logistics and supply chain industry, UPS proposed the concept of "Made in China 2.0 | Made in China", and carried out activities through cooperation with "CEConline", aiming to join hands with Chinese business leaders, Manufacturing enterprises, experts and scholars will have a dialogue on the current situation and future of China's manufacturing industry, share insights, and help China's manufacturing industry achieve a gorgeous transformation from "Made in China" to "Made in China".

Hu Shenzhi: "Post-90s" employees actually feel the same way for every manager. Many people think that "post-90s" are very, very difficult to manage, but there are also many people who say "post-90s" "The creativity of the new generation is very good or the creation of the new generation is very good. We have to look at the reasons for such a result from several aspects:

First, China's reform and opening up started in 1983, if you were an adult at that time, you might not have been married yet," The "post-85s" were actually born after 1983. At that time, China really entered the reform and opening-up period. The parents of the "post-85s" and "post-90s" may have been workers or civil servants at the beginning. Institutions, step by step, everyone has a job. But since 1983, the self-employed started to emerge, and the self-employed were once perceived as self-employed and were not recognized by others. But no matter what, since the reform and opening up in 1983, our people have been busy, and that kind of busyness is busy without rules, especially since the 1990s, it has become even more busy, so at this time, the children in the family are facing their parents. The state is a busy one. Just like my wife, because she was from the 1980s to the late 1970s, she said, "At that time, my parents had to go to work, and it was not enough to go to kindergarten at that time, so what should I do? Lock me in the house, and the only place I can go is on the balcony. "Now it's against the law to keep such a small child at home, but at that time, many children had such experiences, so that the communication between them was to shout "you are locked at home by your mother again" on the balcony. . "Yeah." So they spoke loudly. But this is not what the "post-85s" and "post-90s" children face. Perhaps at that time, especially in the Pearl River Delta region, many fathers were too busy to stay home. Of course, many fathers are not at home now, so at this time, our family education has undergone a great change, this change Is to face the possibility of one person being absent.

Second, Mom and Dad started to learn parenting. As Mr. Pei just said, the one-child policy was well implemented in many places at that time. They were the only child of the second generation. I started treating my children differently. In my age, I have many siblings, what is the way I need to be recognized? Very simple, I have to do better than others, better than my brothers and sisters. If my parents are partial, then I have to work harder to get their approval. But "post-90s" children don't need it, because they only have one at home. The way I am recognized is simply that I sacrifice myself to satisfy others. Why are the "post-90s" children so direct, sincere and frank about negotiating conditions with you in all aspects, while the "post-70s" people are so hypocritical? Because what I am doing is sacrificing myself to satisfy others, so that I can be recognized by others, but the "post-90s" children don't need it. My value is existence, and my parents think you are one. So here, their way of being recognized by others has also changed.

Third, has school education changed? Our society has developed very fast, especially since 1988, our society has developed very fast. In the process of rapid development, we have also begun to reform and open up, and a lot of outside information has come in. No matter who it is, their parents, or themselves, they have begun to come into contact with information that is different from ours. I can tell you very frankly that I actually learned computers with the "post-90s" children. At that time, it was almost 1998 and 1999. Before I learned computers, I learned Pascal language. The easiest, after Windows came out , In fact, the "post-90s" have already studied with me. They were six, seven, seven or eight years old at that time. Think about it, if I compare my son, my son is 16 years old now, he is a "post-00", my knowledge of computers, including computer knowledge, I can't compare with him. That said, they have a lot of access to a lot of information that we don't have access to. Let me tell a joke, we talk about physical hygiene, we are reading books, and the teacher doesn't talk about it, right? But many children don't need it. There are a lot of things on the Internet, such as Sora Aoi. They know it completely and very well. The information they receive is different, and their cognitive scope is completely different from ours. If we judge them according to our own perceptions, we will find that there are many, many conflicts.

In the family, he does not need any competition, so he is very self-aware. Requirements that I dare not make at home, such as because the conditions at home are not very good, I have to sacrifice myself to get the approval of my parents, I want to buy a pair of shoes, but I dare not ask for them. When I said that the school was going to have a sports meeting, my mother cried. She said that there was no money at home. I felt very guilty, you know? But for the "post-90s" children, the general conditions in the family at that time were already good, so they could directly put forward their requirements, and this method has continued to the present.

We all know Maslow's five levels of needs, the first is physiological, the second is safety, the third is to love and be loved, the fourth is to respect and be respected, and the fifth is self-actualization . We "post-60s" and "post-70s" people actually faced physical safety, that is, they were not full at that time. On the second side, there are some people, especially older people, like my parents, who have also experienced wars, and their safety has been seriously questioned. Everyone knows that after 1983, China has not fought a war since the self-defense counterattack, so these years have been a few years of rapid development in China, so the bottom-level needs of children born in the 1990s have been met, and when they are met, they will There are high demands on loving and being loved, respected, including self-actualization.

Speaking of this, I will tell you a very simple example. A friend of mine is named Lao Wang. His company is now listed, but it has not been listed before. Two years ago, he told me a story of "post-90s", a boy who was "post-90s, who was doing intellectual property protection, and is now the largest intellectual property protection company in Asia. That boy speaks English well. All aspects are very good. After he recruited him into the company, because the company is not very big, when he wants to recruit people, the boss has to interview him in person. After he was recruited for a year, suddenly the boy wanted to resign, so he went to Looking for the boss, he said: "Boss Wang, I want to resign. "Pharaoh thinks why you want to resign, is it because there is not enough room for promotion. He said no. Is it because you can't get along with your colleagues? No, you get along well with your colleagues. Is it because the salary is not enough, I can give you a raise Ah, like the boss just said, how does the boss manage the new generation of employees? Did he mention salary? Yes, he also said: "Will I give you a salary increase? I also bought five insurances and one housing fund. What do you want and what are you making trouble for? Ask him what the real reason is. The "post-90s" surnamed Zhang, we called him Xiao Zhang, Xiao Zhang told Pharaoh to turn it over from the stool, and he said, "I miss my mother, and my mother misses me too, so I want to go back It's over."

You can see that the "post-90s" children have a different understanding of family, family relationships and interpersonal understanding from ours. What was my age? When I came out to work or when I was a little older, my mom said, "Oh my God, you're finally grown up and you don't have to stay at home anymore, so get out." "Get out," and I was a little sad. The needs of the family for these children and the needs of these children for the family have actually produced a lot of stickiness. I said that loving and being loved is our third layer, and these children are very important to the experience of loving and being loved, the experience of respect. It also indicates that many people say that "post-90s" children have poor emotional control, but it is not because they are sincere. In our era, we didn't pay attention to sincerity, we paid attention to hypocrisy. Therefore, ten years ago, the Hou Hei study in our country also happened to be very popular when we were 30 years old. It seems that the Hou Hei study has not been taught in recent years. Now, when we talk about chicken soup for the soul and successful study, it is actually similar to the Hou Hei study.

How did Chicken Soup for the Soul and Hou Heixue affect us? Everyone look around, your own circle of friends, I am from 1972, you can see the stories that happened in the circle of friends. I have two friends who are childhood friends of mine, a husband and wife, one has worked as a security guard in a shopping mall, and the other is a salesperson. Their monthly wages add up to six or seven thousand yuan, but they pay them every day. Things are very high-end, life insights, chicken soup for the soul. The more these people find out what they don't have, the more they write. This is the characteristic of the "post-70s". The characteristics of the "post-90s" are what happened to me now, like, like, like after a car accident, they are very sincere. They think it's stupid to sacrifice themselves to fulfill other people's things. Why do they do this, can't life be a win-win situation? All the bosses here think about yourself, how much residual value you have squeezed out of your employees, especially the "post-70s" and "post-80s", and then you go to deceive them and make no money. You can't deceive the "post-90s". It's very simple. Their cognition is better than yours. They can collect all aspects of cost, which is much better than what you do.

I'm wearing a little disguise now, because I'm going to shoot a short film this morning, and because I have to get here, we specially let the director team start filming at 8 o'clock this morning. I have A few shots to make up. Their entire director team is "post-90s", very young, and they do things very neatly. I think teamwork is also good, why not say no? I have an online video that is about to come out called "Nonsense Dad Road". My partner is Wang Sijun (voice), the host of Guangdong TV, and I am the same age as me in 1972, but the production team below is all " Post-90s". To this end, I asked him why he used "post-90s"? He said they are very creative, and they know very, very well what people think these days, especially people who watch videos online. correct. Do we know how long the attention span of people on the Internet is now? How long does a video take to be very focused? The results of the most recent study were 7 and a half minutes. So many times we say that many "post-90s" have low concentration, which is not true. In fact, human concentration is only so long. Why can we focus for so long? Because we have too few choices, if there are too many choices, you will not focus for that long. So we go to understand them, and we see why the "post-90s" are like this from the whole country, the whole society, and the whole education process.

Their characteristics, how we manage them, actually need to know them, understand them, and even approach them. But many people say that I used to manage so many employees that it was not so difficult to manage. That's good, because the management method at that time was very simple. We only needed to use some rules, systems, rewards and punishments to manage it well. Who said a boss has to respect your employees? When we were young, I was a civil servant, and I just graduated from university, because at that time I didn't need to look for a job, I could have a job directly after going to university. My dad said, "You have to go to work, you have to be a good person." The first thing I do when I go to work, I turn on the water to make tea every day, and I do all the cleaning work, because I am the youngest in our department. I want to do these things every day for what? In order to be good, leave a good impression, you are a good comrade, and you can have some development in your career in the future, right? This is fine. But today's young people are not like this, whether unspoken rules or famous rules, these things are a very sincere response to them. I also received military training when I was young. During military training, our instructor was really like a king, and his commands were to be obeyed immediately. Some time ago, something happened in Jiangxi. Several college students in a class fought with the instructor. The reason was that the instructor was rude to some female students, and the instructor wanted to be an instructor, so he fought with the classmates. . Their perception of authority is that if you respect me, you will respect you, but if you don't respect me, it is impossible for me to respect you. This is also the characteristic of the "post-90s". All the bosses here, think about it, if you want to be an authority, what kind of authority do you want to be for them? You can actually think about it here.

Having said so much, let's take a look at the characteristics of the "post-90s".

First, personalization. In every family, of course, there is a traditional label of "post-90s" in society, but because they can show their own personality in the family, parents also tell them about their education methods, "In this world, you are unique, At least you are unique in the family, you don't need to compare yourself with others", I was comparing myself to my younger siblings when I was a kid, but for them I don't need to compare, so it can be more personal. The same is true at school, everyone is an only child, and everyone can communicate in this way. But because they are only children, their parents are busy, so they often stay alone. Being alone will inevitably bring us some problems, what problems? That is, his ability to cooperate and compete with others will be weakened. The reason why I competed with my younger brother when I was a child, of course I was the loser, because my younger brother was very smart when he was a child. I could only walk and talk when I was three years old. My brother was one year younger than me. I was in 1972 and he was in 1973. At the end of the year, he talked and walked earlier than me. Do you think about how frustrated I was as a brother? My brother, I walk earlier, talk earlier than I do, and he is icy smart. He will flatter my parents, which is also the trait of the second child, the boss is stupid. Every role in every family has its own characteristics as the eldest, second and third. He is more powerful, so I failed in this one. Later, I simply stopped competing, so I accepted everything, and he got all the benefits. It really doesn't work. I beat my brother up behind my parents' face. This is our competition. All of you here, look at the competition in the previous society, is it the same in the family? No way, I'll kill you behind your back.

How to compete in this competition? What is the competition of the "post-90s" now? They'll be above board and don't need to kill you behind your back because they won't engage in intrigue. I did it because I was afraid my parents would punish me. Therefore, his attitude towards his parents can also be directly expressed, and their emotional expression is very direct. My dad would never say "Son, I love you", but I would say to my son, I turned off the lights every night when I was young, I would tell him "Son, Dad loves you", and then Turn off the lights and go to sleep. Emotional expression is relatively rich. And as we "post-70s" are very depressing, very, very depressing, we won't express these. Moreover, the education we have received is to make you the same kind of person, or the same kind of person, the same person. Individuation is relative to the sameness. Individuation is not an absolute thing, it is a relative thing. Therefore, the personalization of the "post-90s" can be very, very obvious, one for each family, each family is different, and the children born are definitely different, and it was allowed by many social rules at that time, so "post-90s" "The values are relatively diverse. And our "post-70s" values, I believe that whether I am from Jiangnan or you are from Guangdong, many of our values are similar. This is the characteristic of "post-90s".

Everything about their dress, even the boy's eyeliner is needed because they don't need to be considered a good kid by all the people in the world, they don't want to be a good kid. And I'm a good kid because there is a lot of competition in the family, the way of home education and the way of school education is right or wrong, good or bad, and then I say this is a good kid, this is a bad kid, if you say you want to be a bad kid , many good kids will despise you, you will be marginalized, we must follow the trend if we don’t want to be marginalized. In this way, China will never win the Nobel Prize. Why? His independent thinking is gone, and we are constrained by many agreed-upon rules. Because every time we do something, the "post-70s" say that when I do something, what will the boss think about it, and what will the people next to me think about it. But today's children don't need it. Today's children are hard to buy with money. I want to do it. If I want to do it, I will do it. If I don't want to do it, I will pull it down. Just like the story of my friend Lao Wang, the boy stayed, not for a salary increase or anything else. Lao Wang is also a very wise person. He said, "Xiao Zhang, the company needs you very much, and I also need you very much." You must respect enough. "I know you miss your mom, and your mom misses you too. If I were your dad, I would do the same. I think you are a person who has a very good relationship with your mom, so what should you do? I approve, because your mom Isn't it out of town? Don't think about it when your mother misses you. For example, we let your mother visit you once every two months, and the airline ticket company will come out. Is this okay?" Of course, he wouldn't think "Mr. Wang, this kind of air ticket money. If the company pays, that fee." He thought about it for a long time and said it was OK. 12 air tickets, of course there are no 12, and he can't miss his mother all day long, and his mother also thinks that this company is so good to him. Later, Wang Yi calculated that there were about 10 air tickets a year, and the discounted air tickets cost only a few thousand yuan. He said that if I increased his salary every month and gave him an extra 2,000 yuan, he would have to spend more than 20,000 yuan a year. But the kid was happy, and is still at his company, and of course he's a great executive now. Therefore, Lao Wang is a very good manager. I think he understands the psychology of young people and has satisfied him.

You can see that it is very difficult to recruit workers in the Pearl River Delta region. Why do buses go directly to their homes, and some bosses directly ask their pockets to buy air tickets for the members, which is actually the case. If there are five or six children in the family, your parents’ expectations for you are one-fifth; if there is only one child in your family, then your expectations for this child are 100%. The same is true for children. Maybe I think my parents are good to my younger brother. I will not go back this year because I am angry with them and I cannot express it, so I say I will not go back. Therefore, the personalization of the "post-90s" is related to the family structure, including changes in our society and changes in many national policies.

Second, their social network. Their social network has a very obvious "post-90s" label. I have just said that their social network can take a selfie and go directly to it. Do you all know a big event that happened two days ago on the Internet? There is an artifact called Momo, an artifact about guns, which is listed. Please raise your hand if anyone here uses Momo, (raises his hand) There are three. I tell you, are you really useless without raising your hands? It's just that you dare not admit it. But "post-90s" are willing to admit that I have used it, and I have been using it. Why is this network, this social thing so important to them? The circle of friends is also good, because they want to show themselves, what they need is a sense of existence, a sense of existence that is being followed by many people, of course, "post-70s" also need, "post-70s" are a little graceful, they have some small A little shy, so those who dare not raise their hands are also a little shy, which we call hypocrisy. It doesn't matter, people are hypocritical because that era needs us to be a little hypocritical.

Why do they need such a social network? They are only children. The way they communicate with each other is less the way we communicate face-to-face. Tell everyone what the "post-00s" way is. My son played with a few classmates when he was a child. I was once curious about what it was like for four boys to play together. At that time, we played with slingshots or something. When they played together, one person took a PSP, and then you said something over there, they had a good time, and they called to play together. My son and I sometimes call, but he often doesn't answer or text messages. He said, "Dad, why don't you send Q|Q to me." He is going out on a date with someone else. My son is 1.81 meters tall because he is handsome. Many women like him because he is taller. Mother, he belongs to the more delicate category. Many female men especially like him, such as school tyrants and the like. They make an appointment to go out to drink coffee and watch movies often. The kids these days are horrible, and they're all dating at Starbucks. He would tell me who to go out with. I said, "Do you have a good impression of each other and have you confessed?" He said to me, "No, we are just good friends." If before, if I went out for coffee with others like this when I was in the third year of junior high, it would be over. What the school's treatment of me is like, you can think about it. He will tell me directly, I will take him there, "Can you let Dad see your female classmates?" "Dad, what are you looking at, let's go." He asked me to be a driver and sent him there. . I said "What did you guys do?" He said "Watched the movie." He'll tell you straight and honest. How did I do it when I had this sign before? Of course, I didn't have this sign at that time. Many classmates were sneaky. They told their parents, "I'm going to go out to review. It's the third year of junior high. I'm going to borrow a reference material from my classmates." "Male, female? "Men." They need this. We have learned how to tell white lies since we were young, but the "post-90s" don't want to.

The third feature is entertainment. In 2014, Internet words have come out. The Internet words in this are a very complicated sentence and become four concise and comprehensive words, such as "people are tough but not demolished", "high and high" and other words. Do you think about what people of our age are more of? Complicate simple things. Today's people simplify complex things. If we still use some ways to complicate simple things, there will be problems in our management. Therefore, simplicity and directness are the best expressions for this kind of expression.