Trendsetting seasonal and party decors

by Stef Calimlim (Content Editor)

As social gatherings continue to be restricted in various parts of the world, consumers are finding ways to keep their spirits up by celebrating virtual parties and devoting more time to decorating their homes not just for the holidays but all year round. Here are some trendsetting seasonal and party decor products popular among today's consumers:

1. Balloons

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Balloons have long been a celebration staple. Their use is not limited to decoration. They also add excitement to games and baby gender-reveal parties. A recent report by Fior Markets states that the global party balloon market size will reach $300 million by 2024. Latex balloons remain the most in-demand type, but a lot of manufacturers are also offering new and unique variants such as LED balloons. Some of the most popular applications of balloons in events include entryways, backdrops, centerpieces, table.

2. Halloween decor & costumes

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Apart from Christmas, Halloween is one of the most popular and anticipated holidays for decorating and celebrating. Consumers often spend a fortune on pumpkin lights, masks, personalized tote bags, candy bowl holders, wreaths, and Halloween-themed string lights and costumes. While there was a significant drop in consumer spending in 2020 due to the pandemic in the US alone, 46 percent of the respondents surveyed by The Balance said that they still planned to dress up for Halloween. The report added that witch, vampire, cat, ghost, princess and superhero costumes were the most popular choices among those interviewed.

3. Christmas trees & ornaments

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While Christmas might have been different in 2020 because of the ongoing health crisis, the situation has not stopped consumers from decorating their homes and putting up holiday lights to brighten up the winter months.

In 2020, many consumers in the US bought Christmas trees at a faster rate than usual. CNBC reported that tree sales went up by 29 percent based on a survey done by Evercore ISI. The network also revealed that consumers were very enthusiastic and were willing to make investments to improve their homes since they are spending more time indoors. According to a report by Mordor Intelligence, the Christmas tree market is projected to grow at a CAGR of 7.7 percent from 2020 to 2025.

Among the design trends in Christmas trees, red, white and blue themes remain popular. Other popular motifs in today's trees include the Pantone Color of the Year, Nordic design, color pop and earthy tones. These are paired with elegant accents and ornaments that come in traditional red and green, glitzy rose gold and frosted designs. When it comes to tree height, seven feet is still the bestseller for medium-sized homes.

4. Holiday lights, LED lightboxes

Today's Christmas lights are no longer just for the holidays or parties. String and multicolor LED lights are becoming a popular choice for adding luminous accents to homes, backyards, gardens and restaurants. A lot of today's lights can be operated and programmed using a remote controller or via an app. Another in-demand type of decor lights are personalized letter yard signs and cinematic LED lightboxes. Aside from parties, these letter signs and lightboxes are perfect for product shots, vlogging, marketing and creating awareness campaigns.

There is no denying that seasonal and party decorations remain popular among consumers despite restrictions on social gatherings. Consumers continue to spend on these holiday decorations to keep the festive spirit alive and to cope with the current situation. Buyers looking to grow their existing catalogs and businesses can get started by importing highly profitable seasonal and party decorations from verified suppliers via GlobalSources.com.