"Wave-tip economy" waves for gold

"The wave economy" is a generalization and summary of business opportunities like the World Cup. The consumption brought about by it can make consumers willing to pay for it, or even "beat the waves"; however, such economic booms tend to last for a short time, and with the end of the central event, it gradually fades away, and is gradually replaced by another. The waves are replaced by waves.

Actually, at a time when attention is paramount and social hotspots are frequent, the "wave economy" is just as its name suggests, one wave after another. Looking back on the past year, the "Super Girl" was a national entertainment feast, and the investors who were quick-witted with "Cai" became a "mobile manager" who specialized in serving "Super fans", and made a lot of money. The same is true for other industries involving education, clothing, and hairdressing. Subsequently, the hit of "Da Jang Geum" made this Korean national wind blow into restaurants, photo studios, and travel agencies... This year's Spring Festival has just passed, the wedding market has rapidly expanded, and all links in the industry chain have ushered in the spring. The upcoming World Cup, and the Olympic Games to be held in two years' time, are also on the list.

Clear features can lock the eye

"The wave economy" is actually a topic of impromptu consumption. When a trend emerges, there must be countless waves around it. Taking the World Cup as an example, during this period, the most generous donation by consumers is probably the various World Cup souvenirs. For a true fan, not collecting a World Cup memorabilia is a big pity. As a result, various enterprises and merchants have aimed at this market one after another, using their brains and doing enough articles. According to statistics, there are currently more than 90 varieties of World Cup souvenirs in 12 categories.

For so many souvenirs, fans, especially collectors, are limited by their energy and financial resources. And what can finally lock their eyeballs must be those unique souvenirs with high collection value and taste. Just like in the World Cup, where there are many heroes and masters, it is definitely those teams and players with unique tactical styles and distinctive technical characteristics or outstanding personal charm that can attract countless fans to the madness.

Therefore, the World Cup is not only a big demonstration of the strength and style of the various green princes, but also a big demonstration of the innovation consciousness and market adaptability of business operators. Entrepreneurs can only stand out from the big waves of the business sea only if they can accurately grasp the mentality of consumers and win by surprise.

Goal scoring comes from effective organization

In the world cup filled with gunpowder smoke, in order to score goals, in addition to players having a good sense of grabbing points and the ability to grasp good shooting opportunities, the key is to rely on the midfielder Effective offensive organization. For the same reason, to seize the business opportunities of the World Cup and earn enough attention and money in the fierce competition, enterprises and merchants must not only keep a keen sense of business opportunities, but also rely on good market organization and planning capabilities. , do a good job of marketing tactics big article.

In this type of "wave economy", there are no more than two ways for investors to participate: First, in order to increase the business content, this method is relatively common, that is, on the basis of the original business content, around " "Lang Jian" increases related sales and service varieties, turning irrelevant into relevant. Then, to let customers know about the new items of the store or enterprise, it requires certain organizational marketing ability. The second is to change the business content. The most common example is a store that sells mats in summer and sheets in winter. Although this is not exactly the same as the merchants in the "wave economy", it has something in common in impromptu consumption. Since it is difficult for consumers to leave a consistent impression with this type of participation, it is very important to establish an image that is closely related to the trend of the times in marketing.

Controlling risks to ensure that the "goal" is not lost

To win on the court, it is not enough to rely on the team to score, but also to rely on a strong defense and even the strength of the entire team to ensure that the gate is not lost. Otherwise, no matter how many goals are scored, there is a risk of being overtaken by the opponent.

Of course, the wind that rises with the waves is not followed by everyone. Blindly following the wind is the number one risk. Take the World Cup, for example, it's not a very ideal way for restaurants to attract customers to participate in the game while eating. Restaurants and bars are not exactly the same consumption patterns. In many cases, they rely on the table turnover rate to increase profits. Once the service of watching games is increased, the dining time will be extended, and it is expected to prevent the "table turnover rate".

An important feature of the "top-of-the-wave economy" is that it "can come and go quickly." How to accurately grasp its "tide up" and "tide down" is a test for investors' commercial sensitivity. Compared with accurately grasping the opportunity to enter the market, it is more critical to get hands on at a critical moment. If a retail enterprise misestimates the duration of the wave and stockpiles a large number of goods because of the high wave of heat wave, then the consequences are likely to be that not only the profit obtained before will be in vain, but the enterprise also has the risk of being difficult to turn over.