Who What Wear partners with Target to launch new streetwear collection

Global SourcesUpdated on 2023/12/01

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Style guide and fashion magazine Who What Wear is set to unveil a selection of street-inspired clothing and accessories to be sold exclusively at retail giant Target.

Online fashion magazine Who What Wear announced recently that it will be releasing a garments and accessories collection exclusively at retail giant Target. The selection, according to Who What Wear's website, is "inspired by street style and the women who love it."

The collection will hit Target stores in February 2016, with Who What Wear adding two new styles within the first week of every month. Each piece will retail at below $50, keeping it accessible to the majority of the fashion platform's readers, which belong to the 18 to 34-year old bracket.

The selection will be available in more than 800 Target branches, Target.com and WhoWhatWear.com.

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