Why consumers engage in digital signage

Digital signage systems are proving to be highly effective in business sectors, and here's why.

Advertisers in today's digital age are decreasing their use of papers for flyers and posters. Instead, usage of digital signage systems is becoming the norm in several businesses and institutions. These displays help companies advertise and build their brands through high quality graphics, videos and text. In fact, the growing digital signage market has a CAGR of 7.3 percent and is forecasted to reach more than $20 billion this 2020, according to Radiant Insights. Retailers and the healthcare industry are expected to lead the market demand in the next six years, with 50in displays increasing in popularity. With the high demand of digital signage systems, now is the perfect time to source these electronic displays from Verified Suppliers on Global Sources.

Which sectors make use of electronic displays?

Retail - Stores and outlets use digital signage displays to promote their products, in-store discounts and other latest offerings. These electronic devices are more engaging to consumers' eyes compared to plain printed posters. In the restaurant setting, SignStix also mentions that eateries can easily update their menu and pricing, thanks to the customization of these digital menu boards. Moreover, digital displays, when combined with kiosks can make users interact with the devices such as signing up as a member in an advertised ad.

Schools – With students growing up surrounded by digital media, they prefer digital communication above any other forms. Dynamic digital displays can enable schools to successfully disseminate information to the students, whether these may be announcements, emergency notices, real time information or even map guides in campuses. The use of these displays is also cost-effective in comparison to print ads.

Service industries – Thanks to time-in-line monitors, wait time in banks, hospitals and other service-oriented businesses has been reduced. Thus, complaints from customers also have been decreased.

What specific advantages do digital displays offer?

Increased retention rate – According to FWI, digital signage systems, in comparison to static displays, capture 100 percent more views and offer a higher retention rate of 83 percent. Because these displays are more effective, businesses have increased sales of up to 33 percent. Creating an immersive customer experience is one of today's top marketing strategies, and digital displays can aid in that.

Lower costs – Companies can save expenses on printing brochures, menus, billboards, posters and flyers. The cut on these printing costs enable businesses to also save budget and even time.

Internet connection – Wi-Fi and 4G-enabled digital kiosks can display social media content, weather updates, products and services. Customers can engage by providing their own feedback immediately.

Sustainability – Digital displays that have LED backlit panels are known to be energy efficient. Paper wastage is also avoided because of the elimination of printed ads.

The future of digital signage systems is bright, with 4K and 8K displays gaining traction. New display technologies such as OLED, EPDs, and increased adoption of LCDs and transparent displays are helping drive the market.