Wisdom sharing: How can Yiwu export enterprises innovate?

If you have the opportunity to contact consumers, you will definitely get feedback soon, but as an export industry, is there any way to quickly capture the new demand of the market? Yiwu export enterprises made the following sharing for everyone.

The foreign trade market has changed a lot recently. I wonder what changes have occurred in the needs of sellers? How should you package yourself to attract customers?

Peng Xinliang: Our company mainly exports to the United States and Nordic countries. The production of products is dominated by manufacturers, but the positioning is definitely mid-to-high-end products. The last time I went to an exhibition in Shanghai, customers saw that our head was from Yiwu, and asked why we came here to hold an exhibition. It seems that Yiwu is a place that only produces low-priced goods, so the products must be medium and high-end.

The homogeneity of traditional trade is more prominent, so we will pursue product differentiation, and sometimes we will change all certain products according to the needs of a certain customer, and the cost may increase by 20%-30%. %, but we will not add the cost to the price because the guest has clearly stated his needs. If you want to reduce costs, you still have to focus on communication with customers. Let our customers walk in the forefront of their peers, so as to avoid price wars. If this year's printing pattern is very good in craftsmanship, then we should think about what the craftsmanship will be in the next three to five years, and have to be forward-looking.

Zhang Pengcheng: Our products are independently developed, produced and sold by ourselves, and are mostly exported to Europe, such as Germany and other countries. Although the foreign trade market is not very prosperous during this period, the price of our products is still much higher than the market. First of all, our service is very thoughtful, the second pick-up time is fast, and the customer can get the goods within three to five days after placing the order. After all, the only requirement of customers is to make money, and the goods will be shipped quickly, and there must be many repeat customers. In addition, as long as customers request new products that are not yet available on the market, we will definitely design them and make our own features and styles, even if the price is high, customers will accept them.

If there is an opportunity to contact consumers, it will definitely get feedback quickly, but as an export industry, is there any way to capture the new needs of these markets faster?

Zhang Pengcheng: What consumers can give back is our customers, so at present our method is to communicate with customers as much as possible.

Peng Xinliang: Through some platforms, we can analyze and record the product needs of unfamiliar customers, and old customers will take the initiative to inquire about business. If it is at the exhibition, the customer will show us the sample so that we can understand his needs. As for some key customers, we will visit abroad to understand the size and development trend of the company there and the demand for products.

Yang Kai: By doing B2C, you can get first-hand user feedback, which is equivalent to having your own user group and community. Analysis and solutions can naturally help products improve. In fact, it is also very important to communicate with professional platforms and service agencies, and provide data guidance to analyze current consumer demand trends.

As a small and medium-sized export enterprise, how should we innovate?

Peng Xinliang: Product service innovation, simply speaking, is innovation based on customer feedback. Let me share an example. What we make is thermal transfer paper, which can only be used after drying. However, when the temperature reaches 30 degrees, it will be sticky to a certain extent. When the export is in North America, the temperature may reach about 40 degrees. Customers complain about the poor quality of the goods. Our method is to use foam packaging, so that the temperature of the product will not rise too high, and without customer complaints, we do not have to bear unnecessary costs.

Zhang Pengcheng: Our design team will update the product design for customers once a month. Obviously, the number of customers in the International Trade City is not as good as the year. Because many customers directly find manufacturers or directly connect with manufacturers through Global Sources or Alibaba, there are fewer and fewer customers in the market. According to the current situation, it is good to have manufacturers, but we must cooperate with Alibaba and Global Sources as soon as possible to connect with customers.

Yang Kai: I think innovation is ubiquitous, and the experience of B2C users will be more profound. For packaging, products should be opened in a simpler way and better classified and stored. There is no way to make money in the Chinese market without innovation, because Alibaba has made all data transparent. What's worse is that there is a Xiaomi, a smart socket of 45 dollars, which sells for more than 200 in China, but Xiaomi's only sells for 79 yuan, which makes all socket manufacturers very painful.

What are the development opportunities for Yiwu's products? Can you introduce some simple suggestions for Yiwu products?

Yang Kai: Makers in Shenzhen are a bit hot, but they are all entertaining themselves, and no one buys what they make. So I prefer to come to these places with very mature products, operation models, and mature markets to communicate with you. The whole market environment in Yiwu is very good. First of all, the problem of where the products go is solved. However, from the perspective of the entire industry, Yiwu has a close relationship with us in electrical appliances, such as textiles and accessories. These products can cooperate with professional service teams and institutions to improve the design and functionality of the entire product to highlight play its role. After ten years, it is absolutely impossible to compete for demographic dividends in Southeast Asian countries, so no matter what exporting companies, they should improve the design of their products. I have seen a company in Shenzhen make smart windows, add sensor signs on the glass, use solar energy to control electricity, control the indoor environment through the window, and adjust the state of the window according to the wind and humidity.