Apple Authorized Manufacturers Share - Winning Customers with Unique Innovation

The international trade environment is not what it used to be. "Made in China" urgently needs to be transformed. How can foreign trade companies create their own development strategies? Global Sources, together with its "CEConline", continues to create a series of "Outsmart the Future" export forums, providing an excellent exchange and learning platform for foreign trade enterprises. Mr. Zhou Xin, general manager of Dongguan Kangyong Electronic Technology Co., Ltd., made a wonderful sharing at the Dongguan station of the forum.

Kangyong Electronics has been developing speakers since 1997, mainly on the bedside, similar to the alarm clock speakers used in many five-star hotels. At the same time, Kangyong is also an authorized manufacturer of Apple.

Win customers with unique innovation

Zhou Xin: What customers care about is not our price, production capacity and delivery, our delivery is very slow, they deliver an order in four weeks, we deliver in eight weeks, why still Book with us? Because we are developers and innovators from beginning to end, every time we come out with a product, it will cause a trend, and many people will copy it. There must be speakers here, and there is a B7 Apple alarm clock speaker base. We have sold more than 700,000 units, and I estimate that the shipment will definitely be no less than 5 million units, which is our original. Last year, we started to create an imitation wooden alarm clock speaker. Although the clock is not our original, the clock + speaker + wireless charging is our original. All our selling points are centered on our innovations.

As our industry is the most competitive, this problem is difficult. Many of our customers are my good friends. We will discuss how to do this in this market. Just like what I just said, you must find something that is profitable. If it is profitable, it is definitely OK. For us, Because our selling prices are very high, how can we ensure the original quality and innovation to reduce the cost, this is the most question I have received from customers at present, I hope I can reduce the price.

There is a lot of pressure on us now. We stand at the forefront of consumer electronics, and the replacement is very fast, including the replacement of Apple 4 to Apple 5, which has a great impact on us, and now includes wireless, WiFi, Bluetooth The requirements for this piece of things are getting higher and higher, and the testing requirements are getting higher and higher, which increases a lot of testing costs for enterprises. When designing each product, we will carry out the corresponding standard test, and we will also need to test when the price is reduced. At present, it presents a challenge to our technology, because only changing the technology can reduce the cost, so this is very important. Including all the plans now, the original factory has been negotiated, and the IC factory has been found. Is it possible to reduce the cost and bypass the solution company directly to the chip factory, so it is very serious. This is a.

Second, we are also facing some adjustments now, and the demand is getting stronger and stronger. Every customer says this is for me and not to be sold to others. Now if we think this is a trend, we will meet it and don't be lazy. , but we're figuring out how to meet it, and that's something we're thinking about.

We don't have any tricks, but we have a deep-rooted thing. Since 2009, there has been a department called user experience. We must maximize the experience of product users. We have now developed the most convenient alarm clock in the world. Because setting an alarm clock is very troublesome, now we have developed an alarm clock that is at least the most convenient to set as we know, or rely on convenience to win, and optimize the user experience through technology.

We have to look for marginal products, not mainstream products, avoid mainstream products, we have to do other products, this is my tip for you. I wish you all the best in Apple's development.

Fighting against plagiarism - the product infuses its own soul

Speaking of plagiarism, I actually hate plagiarism. I guess there may be companies that plagiarize our company's products today, because I understood this from the beginning. , Our set of molds is nearly 400,000 yuan. When the cost is not recovered, we can't do anything about it if others plagiarize it. What can we do? I don't know if it will work for you. I did this. What I'm doing now is a bit immoral. There are still people copying mine, including our current wooden-shell alarm clock speaker, which is on the product when we design it. There must be one or two things it can't do, what can't it do? It's not that the craftsmanship can't be done, but the idea can't be achieved. For example, we now have a product called B11, which is a bedside alarm clock speaker. Because we participated in the Global Sources exhibition, we found that there are three companies that seem to do it with us. It is the same, but it is still a little different. For example, our knob is on the side. He thinks that if it is exactly the same, it may infringe my patent, so he moves to the middle, which may not have the soul of our design, so in The thinking is different, this is the first one. You have to add your own soul to the new product you open.

Find a marketing platform that suits you

I am an operator, and I am also in charge of the company's overseas business. To be honest, there is definitely more than one platform for global sources to promote overseas markets today. I have done many platforms, global markets, Alibaba, made in China, after these brands were established, I started from two stars of Global Sources, four stars to now six stars, the exhibition is from nine squares to eighteen squares to thirty-six squares, grabbing positions. Why do I invest so much money? For me, maybe our product is suitable for this platform, but you may not choose Global Sources, because maybe our product is suitable for this platform. But you can do experiments on each platform to see if your product is suitable for this platform, instead of asking him if he used you today, you must push me out. After you do some things, you find that your efforts to operate the platform have not brought you any results. If you are in business, don't work hard and change to another one.