Clarify the main business line and build a service brand

After Digital China was spun off from Lenovo, application software and services have become a new important development direction of Digital China. In 2001, Digital China resolutely carried out the software and hardware separation of the system integration business, completely independent of the software that has been bundled with the hardware, and established the software integration business headquarters, focusing on the development and development of application software in industries such as finance, telecommunications, and government. marketization.

It is precisely because the main line of business and the company's development strategy have been clarified that Digital China has already delivered proud achievements today when the IT cold wave has not subsided. On August 22, Digital China released its sales results for the first quarter of fiscal year 2002 (as of June 30, 2002) in Hong Kong. During the quarter, Digital China's turnover was HK$2.8 billion, and the Group's business continued to maintain a double-digit growth rate, an increase of 14.4% over the same period last year. Among them, the system integration business achieved impressive results with a year-on-year growth of 30.4%. The most outstanding performance is the application software and its service business for industry customers.

Guo Wei, President of Digital China, accepted an exclusive interview with Lisa Shi, a special writer of this issue, and introduced the company's overall development strategy and a series of drastic measures.

How did Digital China position itself when it was spun off from Lenovo?

The characteristics of the Chinese market determine that information technology services are particularly important. In the next five years, the demand for information technology services in the Chinese market will increase from US$1.8 billion to more than US$6 billion. Therefore, vigorously developing application software and network has become our main goal and direction for fiscal year 2002.

Digital China's information technology services are developed and improved on the basis of Lenovo Group's original core competitiveness. This is very different from a simple business transformation. For Digital China, its innate advantages in information technology services are reflected in a comprehensive understanding of customer needs. Years of experience in the distribution and system integration of information technology products in China have enabled Digital China to have an unparalleled customer experience in the Chinese market, and customer experience is the foundation of information technology services.

How does the company adjust its organizational structure around this strategy?

Based on the new strategy, we have established three business directions and adjusted the business group into seven business divisions:

The first direction is to distribute information technology terminal products Transformed into e-commerce value-added services focusing on supply chain management, including the General Information Products Division and the Mobile Communication Division.

The second is to transform traditional network services and server host services into network infrastructure services. This business direction includes: Network Products Division, Network Business Division, Enterprise Solutions Division and System Integration Division.

The third is to transform the traditional system integration business into an information technology service centered on application software. This business direction is mainly the software integration division.

On November 9, 2001, we established Digital China Management System Co., Ltd. as a joint venture with Taiwan Dingxin Computer, and we have begun to operate in terms of capital and business.

In the face of competition from international and domestic rivals, how can Digital China make itself stand out?

Compared with domestic enterprises, Digital China has many advantages in providing information technology services. For example, we have accumulated more than ten years of customer experience in Lenovo system integration. In addition, Digital China has many years of software development, project management and customer management capabilities, which are difficult for ordinary enterprises to achieve in a short period of time. Compared with large foreign companies like IBM, we still have some local advantages. Our manpower, venue, transportation and other expenses and costs are highly competitive, and the communication and understanding with customers is smoother and easier. Furthermore, we adopt a multi-brand and multi-product strategy, instead of a single brand and product, so that we can objectively select solutions for customers from a third-party perspective.

Can you talk about the future development direction of Digital China?

In order to better achieve the company's strategic goals, in 2002, we adopted a series of cooperation methods such as capital operation and strategic alliances for more important business units, leveraging capital to leverage business, Seek leapfrog development.

In terms of network, the company will continue to increase investment in research and development, develop a full line of network products and solutions with independent intellectual property rights and meet the application characteristics of Chinese customers, and implement product planning and solution productization. path of. In terms of software services, the company has established Digital China Software Co., Ltd. and Management System Co., Ltd., and will also establish an e-government company to complete the strategic layout in the field of software services.