Fashionable scrunchies and hair ties

by Stef Calimlim (Content Editor)

Image source: Unsplash

As one of the most used hair accessories, hair scrunchies or hair ties never go out of fashion. The fabric-covered elastic tie is versatile and complements any outfit and hairstyle – from straight and wavy to loosely curled hair.

Scrunchies, unlike the average rubber hair ties, hold more hair, do not break easily, and are more comfortable on the hair, making them a popular choice among users. They can also be worn on the wrist or as headbands to add flair to any ensemble.

Overall, the hair accessories market is expected to reach a 7.7 percent CAGR from 2021 to 2028 as more consumers are choosing fashionable products that are also functional, according to Grand View Research. The market for scrunchies, meanwhile, is also likely to enjoy a steady growth in the coming years with the growing demand for scrunchies in beauty parlors, and among fashion bloggers, vloggers, social media influencers and makeup artists. Moreover, the increasing internet awareness among consumers, especially among millennials, is creating opportunities in the market as more people are now becoming increasingly aware of the latest beauty, fashion and grooming trends. At present, the Asia-Pacific region is leading the share in terms of revenue due to the increased adoption of hair scrunchies by different end-users.

The marketplace currently offers a wide variety of scrunchies and hair ties made of satin, faux fur, velvet, vegan leather and other fabric. These come in various styles, prints and designs, with some suppliers accepting customization requests.

The products in the gallery below have been selected by our Market Analyst for representing trends in scrunchies in today’s market.

Fake hair

Company: Guangzhou Rainbow Fashion Accessories Co. Ltd

Guangzhou Rainbow’s RB006552 scrunchies comes in a multicolor plaited fake hair design. An order of at least 800 sets is for delivery in 20 to 35 days. Price ranges from $1.10 to $1.50.

Inquire now

Satin

Company: Yiwu Sicher Garments & Accessories Co. Ltd

This scrunchies from Yiwu Sicher, the GHW200787, is made of satin and comes in various colors. A minimum order of 60 pieces has a lead time of 15 to 35 days. Price ranges from $0.30 to $0.39.

Inquire now

Light-up

Company: Kindy Industry Co. Ltd

The C937 LED scrunchies from Kindy is made of satin and measures 12.5cm. It comes in nine colors and buyer-specified logo. For a minimum order of 120 pieces, the item is quoted at $0.31. Lead time is 15 to 20 days.

Inquire now

Pearl

Company: HK Yida Accessories Co. Ltd

From HK Yida, the 2103-1190 scrunchies is made of nylon and rubber, and has pearls as accent. It is available in custom colors and sizes. The 2,000-piece minimum order has a lead time of 30 to 40 days. Price ranges from $0.15 to $0.30.

Inquire now

Floral

Company: Shengzhou Neckland Neckwear Co. Ltd

Available in floral design, Shengzhou Neckland’s NN21151 scarf scrunchies is 24cm-long and handmade. The MOQ of five pieces is for delivery in seven to 15 days. Price ranges from $0.84 to $0.92.

Inquire now

Vegan

Company: Skylark Network Co. Ltd

Model A-119-1 from Skylark is made of vegan leather and fabric and comes in a combination of leopard and plain prints. Color options include white, black, brown and apricot. The supplier requires a minimum order of 5,000 pieces for delivery in 15 to 30 days. The product is quoted at $0.54.

Inquire now