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Hard-hit by the pandemic, the cosmetics industry, including the lipstick segment, is expected to recover, albeit with a few changes as the new normal ushers in trends heightened by long periods of time spent at home. "The trend in lip color now is toward long-lasting formulas that will resist while covered with a mask," says Asquan's business development director Monika Pfeifer. Sheltering at home has also changed consumer attitudes toward sustainability, according to Geka marketing head Stefanie Gunz. A McKinsey report concludes that consumers "still find comfort in the simple pleasures of a 'self-care Sunday' or a swipe of lipstick before a Zoom meeting."
In South Korea, manufacturers in the lipstick sector widely use plant components such as carnauba wax and extracts. Flower extracts include cabbage rose, purslane and chamomile.
Companies also add antioxidants and ingredients enriched with vitamins A, C and E. Some put in honey extracts, which are a source of vitamins B2 and B12, to help enhance skin elasticity.
Emphasis is not only on the cosmetic value of high-adherence and long-lasting lip color but likewise on formulations that have healing and moisturizing benefits and are at the same time hypoallergenic.

Available in seven colors, this Matte Stick has high adherence and provides a silky smooth, velvety soft finish without stickiness. It is also formulated to reduce lip dryness. L'Ocean Cosmetics Co. Ltd uses vegan-friendly and hypoallergenic carnauba wax as a thickening agent. Price is $2.90. MOQ is 200 pieces. Delivery is within 20 days after payment.

From L'Ocean Cosmetics Co. Ltd, this Tint Stick-01 has vitamin E and antioxidant, and is a lip tint, stick, balm and moisturizer rolled into one. It is water- and smudgeproof, and available in 15 colors. Product dimensions are 2x2x7cm and weight is about 4g. Price is $2.90. MOQ is 200 pieces. Delivery lead time is 20 days.

Style71 Co. Ltd's lipsticks have cabbage rose extract, which is rich in vitamins A and C, for deep moisturizing, and hydrolyzed collagen for firming effect. The Honey Nude Lipstick, with a creamy and semi-matte texture, also has vitamin B2- and B12-rich honey extract to help retain skin elasticity. The Jewelry Rouge Cream Lipstick provides a soft, moist texture and glossy finish.

This high-adherence Magnetic Lip Tint from Wow Ventures Co. Ltd contains flower extracts, such as Portulaca oleracea and Matricaria chamomilla, and well-known moisturizers ceramides and hyaluronic acid. It provides a silky texture and a long-lasting finish. Price is $5 to $7 on large-volume orders. MOQ is one carton with 704 pieces. Delivery takes seven days.
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