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by Stef Calimlim (Content Editor)

Image source: Unsplash
Wavy and curly locks are making a comeback with celebrities leading the trend, sporting their curls on the runway, at awards shows, and even on their Instagram and TikTok accounts, drawing a lot of attention from their followers and other social media users.
According to Fortune Business Insights, the global hair styling tools market is expected to reach $39.63 billion by 2027. Meanwhile, the global curling iron market is forecast to reach $2.3 billion by the end of 2022, owing to the surging demand for affordable multifunction hair styling tools, as per Future Market Insights’ latest report.
Technological advancements are also driving the curling iron market forward as more consumers are now looking for products that don’t just offer convenience and portability but also those that have multiple benefits and come with various attachments to create various hairstyles.
There are various ways to achieve the curl one wishes to don, be it crimped, post-braid, plopped, beach waves, mullet and bouncy curls or curly curtain bangs. The marketplace offers a wide-ranging array of hair curlers and curling irons that meet the varying needs of users. There are traditional types and there are more advanced electric variants that buyers can source and offer their customers. Heatless types such as Velcro or self-adhesive, steam, jumbo, foam, hot, ribbon rollers and flexible rods are popular classics among customers. New and innovative types, on the other hand, are offering multifunctionality, more definitive and long-lasting results, and convenience as unique selling propositions. These units typically have interchangeable rollers or barrels, adjustable temperatures and heat protection.
The products in the gallery below have been selected by our Market Analyst for representing trends in top-rated hair curlers in today’s market.






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