Makeup brands to watch out for in 2016

Personal care and household product publication Happi Magazine has released a list of beauty brands that are expected to hit it big in 2016. According to the US-based media outlet, these are the companies that have given the line an innovative twist and shifted focus towards the use of natural ingredients.

TreStiQue from the UK is among the beauty brands with cutting-edge releases. The company is credited for creating the world's first magnetic-sealing crayon, keeping caps secure even inside the bag, and the first built-in twist-on and twist-off customizable tool system for pencils that makes placing refills more convenient. TreStiQue's crayons also feature high-performance cream-gel texture that wears long, glides smoothly and feels lighter on skin. The company's goal is to simplify the way women use makeup through application, product form and overall travel-friendly routine.

Customization, meanwhile, is the focus of Ittse. The California-based beauty brand allows the customers to fill their palette with items of their choice, including eyeshadows, blush and bronzers. Users can also design the packaging as the company offers a wide range of colors and designs. Packaging is environment-friendly while products are made sans gluten and parabens.

Peek Beauty has gained prominence for using natural ingredients, including those that are not typically used for makeup. Bilberry oil and shala tree resin are examples. Its products are packed in convenient slide-top tins. The brand is popular among celebrity makeup artists.

View a comparison table of makeup suppliers on GlobalSources.com