Mobile electronic export, how to survive under the huge competition?

In the field of mobile electronics export, there is too much innovation and too much change. As a product developer, how can we find our own market position and survive under the huge competition? Global Sources and its leading media "CEConline" held the "ME Sail. Leading the Future Wisdom & Winning the Future Export Series Forum" to analyze the latest trends in the field of mobile electronics. Mr. Li Weiwen, general manager of Dongguan Langteng Industrial Co., Ltd., shared his foreign trade expansion road to the audience.

Li Weiwen: The topic I'm sharing with you today is "the younger the company, the more Internet thinking." Why are younger companies more Internet-minded? A few days ago, the World Internet Conference was held in Wuzhen, China. Ma Yun said at the opening ceremony that the younger the company, the more Internet thinking, I deeply agree. There are three reasons:

First, as a young company, our startup capital is not too much, we may not wait too long to survive, we have made our products, we may not have When we have time to find a market, our company will be unable to support it, so we must put our products on the Internet as soon as possible, so that customers around the world can discover us at the first time, let us get orders, and let us survive. , this is the first point why young companies should have Internet thinking.

Second point, our young company may not have much time to do technical reserves, but we have good ideas and good ideas, but when entrepreneurship has not become a product, our The company can no longer support it, so what we need to do is to let our engineers design our products, our ideas, and our ideas into 3D and put them on the Internet, so that customers know that we are a company with ideas. , so we can quickly get creative orders, which is an opportunity to jointly develop with customers.

Third, why should young companies have Internet thinking? All young companies are very enterprising, when we receive an inquiry from a customer and get a sample, we are all very excited and want to do it, but when we want to do everything, maybe the boss We don’t need to sleep every day, maybe we have to get up to work at five o’clock, because we are in a hurry, and the customers have given us so many opportunities, can we not be in a hurry? We want to do everything, what should we do when we want to do everything? It is to organize what our customers want, and organize the inquiries from customers into a line of ideas, organize them into a series, and put them on the Internet, thereby rapidly expanding the chain. In the eyes of so many young and intelligent bosses, as long as there is this series, we will know what to do next.

Of course, thinking alone is not enough for a young company, and thinking alone is not enough. Would you like to hear how I did it? Our company has only one core value, and that is "Win", shouting three times is "Win, Win, Win".

The first Win is to let the customer win. When we do anything, the first thing we should think about is to let the customer win. How to let the customer win? The ideas and ideas we made, and the products we made with selling points first let customers know, through what channels did customers know about us? Our customers saw that we made a MHL on eBay, which is a high-definition video line, ranking the top two; the top two sales on Amazon are also our customers; on Tmall, customers are also ranked top two.

Second, our partners must be Win. The core partner refers to my business team. How many cabinets customers order depends first on the number of customers. Our customers are located in Europe, South America, and Southeast Asia. , Japan, South Korea, the Middle East, Africa, without the number of customers, all others are not discussed. We must have the number of customers. Where do our customers come from?

First of all, let customers take the initiative to find us, it is very easy to find us, our company is the six star of Global Sources in the first year, the keywords I want to sell are ranked first, our salesman It is very easy to receive inquiries;

The second is to let customers find us, that is, to come to the exhibition. When I do a lot of e-commerce platforms, I have a lot of inquiries, but the transaction rate is not very high. This is my first time. When I came to the exhibition, I was stunned. How could so many customers come to meet us? On the first day, 30% of the customers had placed orders. It was very kind to meet them. The offline exhibition is a point. We meet and establish a connection with us. The online network is a plane. We connect through the point. Our customers are all small buyers who sell on eBay, Amazon, and Tmall, not for an order. If you come to our company, but for the sake of the booth and the industry trends, then our chance to meet is here; Can see our booth information, so that customers who come to the exhibition as much as possible know where we are and find us faster. We will also invite in advance and send some invitation letters to our customers. After the exhibition invitation, we will do In-show follow-up, including professional image, initiative, timely recording, group photo, and on-site management.

The second is to let partners win. Our newcomer's most customer transaction award is Xiaomi, and the most quarterly transaction is IPAD; second, as long as any partner achieves 6 million in a 6-month interval, it is a one-month The turnover is 1 million, we will reward the car. This person is our business manager. In the second year, he made 32 million by himself, so I don't know what to reward him. I took him to see the car this week, and he liked it. It's a Mercedes-Benz, you see how bright your smile is.

The third is to let the boss win. The generals who don't want to win are demoralized. The generals who want to win are sturdy and the team is cohesive. This picture is about the most famous passage in China. The story is that Liu Bei has been defeated and defeated repeatedly. When our boss wins business, no matter how many battles he fights, he can always have a team by his side, he will definitely win, and he will have the spirit of winning. I posted a message on Weibo. I was very touched at the time. There was a power supply seller and a mobile phone seller next to me. They were more fun. We were very busy, very busy. Everything is lined up to go to them. In fact, I just show a few lines, just like our mobile phone charging line. Will you be looking around a mobile phone charging line at the exhibition? I don’t think I will go to see it. We About 300 business cards were received during the four days of the exhibition, and more than 500 catalogs were taken away by the customers. I want to share a little secret. Originally, I was reluctant to tell everyone. What are you doing when you see this foreigner? He was eating chocolate, and foreign customers came to my booth at 11 o'clock. From 11 o'clock to 2 o'clock in the afternoon, there were the most people. I didn't see customers eating in the dining area. All exhibitors were eating. I was thinking They would be hungry, so I asked a foreign client what his favorite snack was, and he told me a chocolate with nuts, called Ferrero, I bought ten boxes at the time, and my booth was going to write "Free for them" Charge", this time I wrote "Free Chocolate", but there were a lot of people, no matter if they came to eat chocolate or to talk about business, anyway, the chocolate was distributed and the business was also discussed. Some booths put candy, but it is not very convenient to eat and has no effect. This is effective, and I will share it with everyone.

The key to the success of the 2014 autumn exhibition is that we chose a professional exhibition. Our own exhibits are very unique. We only have this product in that exhibition, which is a bit biased. Second, I attach great importance to this exhibition, and I stayed there for four days without leaving, doing the logistical work of serving tea and water, because my English is not very good, and now there are 20 customers we are following that have been talking, plus I went to 6 people at the time, there were a total of 300 customers, and each of them picked 25 customers and followed up those who were interested. Now there are about 20 companies we are talking about. There are 6 customers who have visited our factory and are very interested in our factory. satisfy.