NVIDIA has long been the market leader in discrete computer graphic cards.The company’s CEO, Jen-Hsun Huang, spoke for 30 minutes about its newest mobile SoC at the recent CES. The Tegra X1 chip uses the same architecture (Maxwell) used in the company’s latest and most powerful GPUs, and is the first mobile chip to be capable of teraflop performance. But instead of elaborating on how it would help the company’s line of tablets, he spoke about how the Tegra X1 chip will power cars in the near future.

Audi has already signed on to use the chips in its vehicles for its 2016 model line, and it’s not the only one. In fact, the company has doubled its automotive business, which now has far more revenue than its mobile division. Honda, Audi, BMW, Tesla, Volkswagen and others now use the company’s processors in their in-car display systems and other computational uses.

The vision is that SoCs like the X1 will perform processing tasks not only for better in-car displays, but also for integrating video from cameras on the car itself for a variety of uses. The initiative, called Drive PX, uses two Tegra X1 chips to process images from a dozen external cameras to identify objects in the surrounding environment. This technology would be used for a number of driver assistance technologies, and in the future, will assist in the development of autonomous cars.

All in all, this vision presents a rosy outlook for makers of automotive electronics and components, especially makers of displays and parking assist systems. As more cars have the computational power to do more with both new and existing sensors, displays and autonomous driving features will become even more standard in a variety of vehicles, rather than being restricted to luxury lines.