Pharrell, adidas team up for new Superstar Supershell collection

Global SourcesUpdated on 2023/12/01

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The adidas Superstar Supershell sneakers get an artistic makeover as footwear giant adidas partners with US musician Pharrell to give the shoes' toecaps a printed new look.

Pharrell Superstar Supershell sneakers | Image source: adidas

Prominent athletic brand adidas and singer Pharrell Williams has once again teamed up for the launch of the Superstar Supershell collection.

The American musician and fashion icon, along with four handpicked artists from around the world, brought their unique artistic vision to the sneakers' shell toe caps. The collection boasts creations from New York-based contemporary artist Todd James, British-Iraqi architect Zaha Hadid, US photographer and director Cass Bird, and Japanese contemporary artist Mr.

The shoes, which were released internationally in adidas stores and select retail partners last August 7, are available in black and white to allow the artworks to stand out. Retail price is $100 per pair.

Last March, Pharrell and adidas collaborated on the Superstar Supercolor pack, which saw the iconic Superstar released in 50 vibrant hues.

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